Experience

Wildwood Casino

• Gambling Facilities and Casinos
• 1 - 100 Employee

• Marketing Manager

  • Oct 2022 - Present

• Marketing Coordinator

  • Jun 2022 - Oct 2022

  • Designing, printing and distributing signage (print and digital) around all 4 properties (casino, hotels, gas station) • Managing floor teams; scheduling; holding weekly team meeting and coaching sessions • Writing and conducting team briefings covering monthly promotional events, rules, procedure training, and marketing updates • Inventory counting & ordering • Keeping social media channels up to date w/ jackpot & new machine announcements, promotional content, and 2x weekly… Show more • Designing, printing and distributing signage (print and digital) around all 4 properties (casino, hotels, gas station) • Managing floor teams; scheduling; holding weekly team meeting and coaching sessions • Writing and conducting team briefings covering monthly promotional events, rules, procedure training, and marketing updates • Inventory counting & ordering • Keeping social media channels up to date w/ jackpot & new machine announcements, promotional content, and 2x weekly contests • Creating (editing) new video display ads and promos for casino bar and floor



Nortek Control

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Copywriter

  • Apr 2021 - Oct 2021

  Carlsbad, California, United States • Created web and social media content, including blog and product marketing copy, for 12 brands across multiple industries, each with unique voice. • Led development of marketing reintroduction for speaker brand and web site redesigns. • Optimized SEO keywords and meta descriptions for company web product pages.



Arrowhead General Insurance Agency, Inc.

• Insurance
• 300 - 400 Employee

• SEO and Content Specialist

  • Sep 2020 - Apr 2021

  San Diego, California, United States • Created content for e-newsletters, blogs (B2B & B2C), email campaigns, and eBook. • Launched multiple LinkedIn marketing campaigns to drive engagement and downloads of company eBooks. • Optimized SEO keywords and meta descriptions on company's website.



Self-employed

• Real Estate
• 1 - 100 Employee

• Freelance Marketing Consultant

  • Dec 2013 - Sep 2020

  • Services included blogging, copywriting, social media management, landing page outlines, and writing press releases. • Worked with a diverse clientele from financial experts and real estate developers to safety equipment providers and jewelry wholesalers.



PACIFIC

• United States
• Design Services
• 1 - 100 Employee

• Freelance Copywriter

  • Dec 2019 - Apr 2020

  • Authored numerous articles and content pages for Expedia to promote their travel and accommodation services. • Analyzed data to write articles for international and solo travelers. • Drafted content pages promoting resort accommodations in major cities worldwide with an emphasis on local activities.



Petco

• United States
• Retail
• 700 & Above Employee

• SEO Copywriter

  • Jul 2016 - Nov 2019

  Greater San Diego Area • Developed original, SEO-friendly content for 500+ web category pages across various products, services, and animals. • Consulted with marketing, brand, and external agencies to craft web copy for 200+ pet product pages. • Collaborated with veterinary and legal teams to draft and edit pet health and wellness web copy based on FDA guidelines. • Led outside SEO teams to optimize keywords across various categories. • Served as in-house SEO specialist responsible for training ecommerce… Show more • Developed original, SEO-friendly content for 500+ web category pages across various products, services, and animals. • Consulted with marketing, brand, and external agencies to craft web copy for 200+ pet product pages. • Collaborated with veterinary and legal teams to draft and edit pet health and wellness web copy based on FDA guidelines. • Led outside SEO teams to optimize keywords across various categories. • Served as in-house SEO specialist responsible for training ecommerce and marketing teams on preferred tools and practices. Show less



Getaway magazine

• South Africa
• Media Production

• Freelance Writer

  • Feb 2015 - Jun 2017

  Greater San Diego Area Scribbling words for restaurant and event reviews



Global Equity Finance

• United States
• Financial Services
• 100 - 200 Employee

• SEO Content Manager

  • Apr 2013 - Dec 2013

  • Led company's SEO and social media efforts. • Successfully increased new page visits by 72% and doubled visitors' time on site. • Strategized and created daily blog posts to attract ideal audience. • Crafted social media campaigns to raise awareness for company's community efforts. • Increased organic social media engagement 300% over 3 months by revamping content and social strategies.



Guaranteed Home Mortgage Company, Inc.

• Contract SEO Content Manager

  • Jun 2012 - Sep 2012

  CA • Created B2B email marketing campaign for webinar on changes in mortgage industry, resulting in 42 attendees. • Built numerous web pages on both consumer site and B2B site for mortgage bank, including copywriting, blog posts and optimization using keyword search tools. • Built two Facebook and Google+ pages each for consumer and B2B site, posting on each page 2x per week. Enhanced company's LinkedIn presence. • Created Google Places pages for 10 branch offices across US.



My Credit Group

• United States
• Investment Management

• SEO consultant

  • Jul 2008 - Jun 2012

  • Authored hundreds of articles and blogs across multiple websites. • Helped create numerous SEO article link wheels and unique, on-site content. • Responsible for company's web and social presence. Personally launched Facebook and Twitter pages. • Successfully achieved and maintained #1 Google SERP for keyword search terms. • Landed several search terms in Google SERP's top 5.