Experience

Alevio® Spine
• United States
• Medical Device
• 1 - 100 Employee
• Senior Vice President of Marketing

  • Nov 2021 - Present

Surgalign
• United States
• Medical Equipment Manufacturing
• 100 - 200 Employee
• Marketing Director

  • Feb 2020 - Nov 2020

Medtronic
• United States
• Medical Equipment Manufacturing
• 700 & Above Employee
• Global Market Development

  • 2018 - Apr 2019


SI-BONE, Inc.

• Director of Marketing

  • 2011 - 2017

  Focused on raising condition and product awareness among health care professionals and patients. Strategic planning, message creation and execution. Direct to patient programs - Designed/managed programs to increase awareness among patients and position the iFuse product as a potential solution - Google/Yahoo/Bing Adwords Campaigns - YouTube Channel with more than 800,000 views as (of 6/17) - Public relations initiatives: print, television, internet - Spine-health, spineuniverse, and WebMD sponsored sites Websites - www.si-bone.com - redesigned company website to simplify navigation for patients and health care professionals - www.fixmylowback.com - landing page for Adwords campaigns to maximize click through rate - www.sijoint.org - created webpage for company sponsored society iPad Program - Rolled out iPads and provided training to 60 person sales and marketing team - Designed and distributed company apps - Created and organized box.com company file sharing service Video Production - Concept, script, production, and distribution - Procedure animation - Oversaw creation of procedure video - Filmed and edited company sales training videos - Produced diagnostic testing video for HCP education - Produced and promoted educational surgeon webinar HCP Advertising – tradeshows, print, mail, digital, bi-monthly newsletter (40 editions in 6 years), infographics Collateral Materials - Sentinel Newsletter - monthly newsletter on SI joint topics distributed to 20,000 HCPs worldwide Social media – LinkedIn, Facebook, Twitter Co-marketing programs and materials - Practice videos - script creation, production, approval - Patient seminars - presentations, advertising - Practice website content - Patient outreach materials Show less



Spinal Kinetics

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Senior Product Manager

  • 2007 - 2011

  • Product Management - Artificial Lumbar Disc Team - Created and launched lumbar platform - Managed creation of first in human instruments, gathered physician feedback through cadaver labs, and evaluated competitive products - Created all necessary launch and training materials, including a compendium of devicetesting data and biomechanical studies - Artificial Cervical Disc Team - Created and launched second-generation instrument system • Established objectives for the system and gathered physician feedback • Created all necessary launch and training materials • Contracted with outside vendor for design and production of initial prototypes - Planned German field transition from the first- to second-generation of implants - Clinical support for US Pilot Study - Responsible for product forecasting and sales results tracking • Marketing Support - Training materials and programs - M6 University – created online and CD based surgeon and representative training programs - Developed Sawbones training model for surgeon and representative training - Collateral material for clinical trial and European market - Corporate website design and maintenance - Trade show planning and management Show less



ArthroCare Corporation

• Medical Equipment Manufacturing
• 100 - 200 Employee

• Senior Product Manager

  • 2003 - 2007

  • Product Management o Radiofrequency - cost reduction, line extension, and product enhancement - Managed RF devices with $99 million dollars in sales world wide in 2006 - Brought products to market that accounted for 31% of RF sales - Launched the SideWinder, Super MultiVac, CoVator, Super TurboVac, and Paragon T2 - Initiated project and created requirements for next generation controller - Co-authored Patent Application - 20080234673 MULTI-ELECTRODE INSTRUMENTS o Surgical Instruments and Implants - Hip arthroscopy - Shape memory orthopedic devices - Instrument sharpening and repair program • Product plan prioritization • Forecasting • Competitive tracking • Daily interaction with R&D, Quality, Regulatory, Customer Service, and Sales Force • Collateral material development o Surgical technique guides, datasheets, price lists, system brochure, reprocessing mailer, product catalog, sales aide o Collection, editing, and compilation of surgical video clips o Direct mail campaign, agency contact o Published bimonthly newsletter for sports medicine sales force Show less