John Lanasa

US Marketing Director at Global Creatures
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • Australia
    • Entertainment Providers
    • 1 - 100 Employee
    • US Marketing Director
      • Jan 2020 - Present

      Currently represented on Broadway by the Tony Award winning "Moulin Rouge! The Musical", Global Creatures is a worldwide leader in innovative stagecraft and breathtaking theatricality. Through groundbreaking integration of animatronics, puppetry, music and movement, we’ve brought some of film and literature’s most astonishing adventures spectacularly to life on stage. At the heart of the work remains a commitment to the human side of storytelling – to celebrating authentic emotional experiences on an epic scale.

    • United States
    • Performing Arts
    • 200 - 300 Employee
    • VP of Marketing & Communications
      • 2014 - 2019

      Led Communications Strategy and Brand development for all of BAM’s programs including live events, cinema, membership, corporate sponsorship, education and community engagement. Responsible for 57-person, 5-department Division providing Audience Development, Sales, Box Office, Publicity, Creative Development and Customer Service. Led Communications Strategy and Brand development for all of BAM’s programs including live events, cinema, membership, corporate sponsorship, education and community engagement. Responsible for 57-person, 5-department Division providing Audience Development, Sales, Box Office, Publicity, Creative Development and Customer Service.

    • Board Member
      • 2013 - 2018

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Assistant Professor
      • 2015 - 2017

      Taught ‘Advertising for Theatre’ class for Columbia School for the Arts’ Graduate program in Theater Management and Producing. Taught ‘Advertising for Theatre’ class for Columbia School for the Arts’ Graduate program in Theater Management and Producing.

    • United States
    • Performing Arts
    • 700 & Above Employee
    • Marketing Director
      • 2013 - 2014

      Led seven-person Marketing department responsible for the sales and promotion of the Met’s public programs that included the 22-opera New York Mainstage season, the international Live in HD opera-in-cinema program, the Met Opera on Demand online streaming service and the annual Public Parks Summer Recital series. Led seven-person Marketing department responsible for the sales and promotion of the Met’s public programs that included the 22-opera New York Mainstage season, the international Live in HD opera-in-cinema program, the Met Opera on Demand online streaming service and the annual Public Parks Summer Recital series.

    • Advertising Services
    • 1 - 100 Employee
    • Executive Director of Business Development & Communications
      • 2012 - 2013

    • Director of Client Services
      • 2007 - 2012

      Member of a seven-person Executive Management team with direct report to President. Responsible for the smooth operation and growth of agency, business development, client retention, revenue management and intra-agency productivity. Lead 14-person team responsible for strategic marketing, project budgeting and client management.

    • Performing Arts
    • 1 - 100 Employee
    • Director of Marketing & PR
      • 2006 - 2007

      Member of Senior Staff responsible for the operation of the New Victory Theater, New 42nd Street Studios and the Duke Theater. Led five-person team responsible for strategic planning, budgeting and execution of the New Victory’s marketing and press campaigns. Member of Senior Staff responsible for the operation of the New Victory Theater, New 42nd Street Studios and the Duke Theater. Led five-person team responsible for strategic planning, budgeting and execution of the New Victory’s marketing and press campaigns.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Supervisor
      • 1998 - 2006

      Responsible for design and execution of multi-million dollar marketing plans including print, broadcast, digital, direct response and audience research for Broadway, Off-Broadway and Institutional clients. Responsible for design and execution of multi-million dollar marketing plans including print, broadcast, digital, direct response and audience research for Broadway, Off-Broadway and Institutional clients.

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Press Representative
      • 1993 - 1998

      Responsible for overall promotion of theater to local and national media. Managed affinity subscription series and coordinated theater’s community outreach. Assisted Artistic Director with the development of show-specific key art and season branding. Responsible for overall promotion of theater to local and national media. Managed affinity subscription series and coordinated theater’s community outreach. Assisted Artistic Director with the development of show-specific key art and season branding.

Education

  • University of Maryland College Park
    Bachelor of Arts, Journalism
    1988 - 1993

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