Experience

Independent Digital Audit

• Australia
• Advertising Services
• 1 - 100 Employee

• General Manager

  • Mar 2022 - Present

  Independent Digital Audit – or IDA for short – is an Australian company helping SMEs find opportunities to improve their online marketing approach. We provide businesses with an honest, independent and comprehensive audit of their website and let them know what’s working and what’s not. From basic website structure to paid search efforts and search engine optimisation (SEO). If things need work, we’ll put together a prioritised action plan to help get them back on track. As GM, my role is spearhead Sales and Marketing for the business, with a special focus on building the partner network. I will also work on product development, identifying new opportunities and areas of growth.



Audience Precision

• Australia
• Advertising Services
• 1 - 100 Employee

• Head Of Business Development

  • Feb 2020 - Mar 2022

  As Head of Business Development my role is to identify opportunities where Audience Precision can add significant value to marketers. Audience Precision is an independent and highly credentialed media insights, strategy, data and technology business headquartered in Sydney, Australia with offices in New York and London. Our team comprises decades of communications strategy, media planning, media trading, consumer research and data science expertise. Planning and buying media on demographics is finally a thing of the past ... we plan and buy on audiences based on an array of psychographic behaviours ... across any media platform online or offline. Precise 360 is our innovative, proprietary strategy technology stack which creates the opportunity for any brand to truly understand their highest potential customer, then builds complex multichannel media campaigns at speed, that delivers true audience connections and results by maximising message impact to genuine potential customers ... not just demographic proxies. For more information visit our website www.audienceprecision.com



Roy Morgan Research

• General Manager Client Services – ANZ (Agencies, Media & NZ)

  • Jul 2011 - Feb 2020

  Roy Morgan is Australia’s leading independent research company which has been looking after the research needs of a number of important industries within Australia for over 70 years. As General Manager Client Services ANZ, my primary responsibility is looking after advertising agencies, media companies and clients across Australia and New Zealand. I look after a dedicated account management team who specialise in servicing our agency and clients nationally and internationally. This includes identifying areas of development, new product launches and assisting in new business growth across the region. In addition to the agency, media & NZ role, I have also looked after clients in Health, Auto & Travel industries for Roy Morgan. This includes the responsibility for all budgets, clients, leads and new business. Across Australia & New Zealand, we work with more than 250 advertising agencies, providing data and the tools needed for strategic analysis across all media.



Financial Review Group, a division of Fairfax Media

• National Sponsorship Manager

  • May 2008 - Jul 2011

  Responsible for the sponsorship revenue, and assisted in the development of over 40 key events/conference at the Financial Review Group. Financial Review Group titles include: * The Australian Financial Review * BOSS * The Australian Financial Review Magazine * BRW * CFO * Smart Investor Magazine * Asset * MIS Responsible for the sponsorship revenue, and assisted in the development of over 40 key events/conference at the Financial Review Group. Financial Review Group titles include: * The Australian Financial Review * BOSS * The Australian Financial Review Magazine * BRW * CFO * Smart Investor Magazine * Asset * MIS



Reed Business Information Australia

• Group Communication & Research Manager

  • Feb 2001 - May 2008

  Other responsibilities included; * Group Technical and Content Director – RBI events * Associate Publisher – Travel Week and Hospitality magazine * Marketing and Research Manager - Healthcare Other responsibilities included; * Group Technical and Content Director – RBI events * Associate Publisher – Travel Week and Hospitality magazine * Marketing and Research Manager - Healthcare



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Group Marketing & Research Manager

  • Jul 1991 - Feb 2001

  Group Marketing and Research Manager across all Time Inc titles; Who Weekly Time Magazine Instyle Sports Illustrated Group Marketing and Research Manager across all Time Inc titles; Who Weekly Time Magazine Instyle Sports Illustrated



Mitchell Media Partners Sydney

• Senior Media Planner Buyer

  • Sep 1990 - Jul 1992



McCann Erickson Sydney

• Media Planner / Buyer

  • Sep 1987 - Jul 1990