Experience

Lugaro Jewellers

• Canada
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Ecommerce Manager

  • Sep 2019 - Present

  • Digital Marketing Strategy & Execution. Increases Web and Mobile sales for Lugaro Jewellers 1,542% in one year. The sales increase was a result of developing and implementing a digital marketing strategy that focused on Google Ads and Paid Social Advertising. This also resulted in a 127% increase in the number of unique users to the website and the addition of 1,000 new purchases. • Web Strategy Development & implementation. Responsible for all Web and Mobile. Develops and implements new features for improving Search, Payment methods, Speed and usability. • User Experience Design & Development. Increased order conversion rate by 290% in less than one year. Responsible for developing the digital strategy and implementation of Lugaro Jewellers' user experience mobile and desktop. • Merchandising Strategy & Optimization. Responsible for overall merchandising strategy and planning on Lugaro Jewellers included merchandise assortment optimization web search and personalized targeting of merchandise and promotions. • Customer-Driven Web Design & Development. Created a cycle of continuous improvement by identifying consumer and business needs and translating to detailed design requirements, marketing product requirements, process flows and usability. • Communicate with the luxury brands partners to manage the content of the brand sites and make sure the sites are suitable for the brand image at the same time have eCommerce usability.



Emil Clothing Co.

• Canada
• Retail
• 1 - 100 Employee

• E-commerce & Inventory Manager

  • Jun 2019 - Sep 2019

  • Manage all inventory related activities of Emil • Impute, organize and categorize all inventory onto retail POS system and eCommerce channel • Manage all day-to-day eCommerce operations • Responsible for analyzing, reviewing and implementing optimization techniques to be picked up by search engines. Including the development of content to include keywords or phrases in order to increase traffic to eCommerce site • Collaborate with the marketing team and implement online tools and innovations to grow and improve eCommerce site • Track & maintain conversion growth results • Responsible for all eCommerce content look and feel, experience, messaging, site features, information architecture and functionality • Analyze and report eCommerce sales, markdowns, gross profit and other KPIs and develop action plans to grow the business • Oversee all logistics relating to inventory management, fulfillment, shipping and handling of eCommerce sales.



Ucomm E-Commerce Consulting

• United States
• IT Services and IT Consulting

• E-commerce Consultant

  • Aug 2018 - May 2019

  • Providing consulting for management and or implement a new e-commerce operation. • Implement new platform, new features and connecting different solutions • Set up campaigns, KPI and financial goals. • Organizing flux of orders and fulfilment • Set up Magento Platform, designer, planning merchandise spaces, connecting logistic solutions, currencies solutions, ERP and CRM. • Creating financial goals • Training team • Audit process • Providing consulting for management and or implement a new e-commerce operation. • Implement new platform, new features and connecting different solutions • Set up campaigns, KPI and financial goals. • Organizing flux of orders and fulfilment • Set up Magento Platform, designer, planning merchandise spaces, connecting logistic solutions, currencies solutions, ERP and CRM. • Creating financial goals • Training team • Audit process



Fusion Cine

• Canada
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing & e-commerce Manager

  • May 2016 - Apr 2018

  • Responsible for developing an annual marketing plan with a budget of CAD$ 0.5 million • Established sales goals based on past performance and forecast • Responsible for the achievement in 23% of sales and profitability targets through delivering overall excellence in the online and offline customer experience • Responsible for the strategic planning process developing the KPIs performance controls • Accountable for achieving/exceeding market share and operating profit objectives, using events, sales promotions and sales team incentive. • Developed and manage integrated sales campaigns using social media, AdWords, and events for the filming communities in Vancouver. • Analyze data gathered, develops information and considers available solutions • Analysis of trends, demographics, pricing, competitors and created marketing strategies • Developed marketing plan for all media and channels • Collect data and calculate ROI • Developed reports for the president and all head departments



Lojasbompreço.com

• Curitiba, Brasil

• Head of E-commerce

  • Apr 2013 - Mar 2016

  Provided leadership for the teams impacting online customer experience, business initiatives and managed key external partnerships related to eCommerce. • Managing a team of 28 employees, including IT personnel and content developers. • Accountable for achieving growth from CAD$ 100,000 revenue year to CAD$ 15,000,000 year revenue and profitability targets for Web Store by focusing on category development, optimizing the site-wide path to purchase conversion shipping funnel, and constructing/proposing new technological capability requirements needed to support the business. • Lead and manage other Retail eCommerce team members ensuring they work effectively and collaboratively as a high performing team, implementing evaluation and assessment tools to measure staff efficiency. • Inspire individual commitment and coaches' team members to achieve collective common goals and business targets. • Identifying opportunities for new growth such as include a new category of bedding. • Managing a budget of over CAD$ 2.5 million



Digital Brand Internet

• Curitiba, Brasil

• Director

  • Jan 2009 - Apr 2013

  Company management , strategic planning and development of product portfolio. Coordinator of production teams and online sales. Identification of business opportunities for the company, monitoring of performance indicators. In charge of the company's budget and investment plan. Implementation of the strategic vision of the company in the market. Management of e-commerce projects, monitoring and development of online communication strategies , SEO , SEM, Social Media , Rank, product category management, usability , integration with ERP , online business analysis, digital brand , pricing strategies , online merchandising and logistics. Success Stories in fine drinks segments, sports content, jewelry and watches , books and supplies , furniture, courses , medical equipment , sports content , hospitality , among others.



Uniquedb

• Media Production

• Head Of Marketing

  • Apr 2006 - Apr 2011

  • Developed Market research & Data analysis for the clients such as a luxury realtor, luxury furniture, office supplies, construction and wine store. • Managed multiple advertising and branding campaigns with media partners across the states while assisting 'Corporate Branding' department with the rollout of corporate advertising plans. • Coordinated and executed local events for the main clients • Project Management • Developed a team of ten marketing professionals. Created individual development plans and guided/coached to influence performance and succession development. • Recognized with “Top of Marketing” Award (2009



Cooperação Consultoria Empresarial

• Great Curitiba, Brasil

• Senior Consultant of Industrial Marketing

  • Apr 2004 - Feb 2006

  Development of industrial marketing plan , satisfaction survey of internal and external customers. Action plan development for improving sales. Implementing and monitoring strategies, objectives and goals . Success stories : Customer in the real estate and industrial paint segment - Effective strategy of the distribution system and increase in sales. Customer in the packaging business - Multinational - Adding brand value and increasing sales. Customer on the automotive field - Strategy promoting technical sales.



Pancrom Indústria Gráfica

• Brazil
• Printing Services
• 1 - 100 Employee

• Regional Sales Manager

  • Mar 2003 - Jan 2004

  Sales planning for the state of Parana. Monitoring and organizing teams with establishment of goals and objectives. Implementation of sales strategies . Main clients served : Renault , O Boticario and ALL Logistic Sales planning for the state of Parana. Monitoring and organizing teams with establishment of goals and objectives. Implementation of sales strategies . Main clients served : Renault , O Boticario and ALL Logistic



Takano grafica

• Curitiba e Região, Brasil

• Regional Sales Manager

  • Dec 1999 - Mar 2003

  Sales planning for the state of Parana. Monitoring and organizing teams with establishment of goals and objectives. Implementation of sales strategies . Main clients served : Ministry of Health ( Ministerio da Saude) , Renault, Nissan, O Boticário, Copel, Volvo, among others. Sales planning for the state of Parana. Monitoring and organizing teams with establishment of goals and objectives. Implementation of sales strategies . Main clients served : Ministry of Health ( Ministerio da Saude) , Renault, Nissan, O Boticário, Copel, Volvo, among others.