Experience

Silgan White Cap Southeast Asia Inc.

• Philippines
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• General Manager

  • Jul 2022 - Present

• Commercial and Business Development Director

  • Apr 2015 - Jun 2022

  High level senior executive tasked with leading Silgan White Cap Southeast Asia, Inc’s organization through the commercial landscape and grow the company’s vacuum metal closures and capping equipment businesses throughout the ASEAN and Australasia region. This leadership position oversees the company’s commercial activities including sales, marketing, distribution, customer technical services and business development function that will lead to sustainable growth in volume, revenue and profitability.Major responsibilities consists of overseeing product development, identifying new market and business opportunities, determining the optimal pricing to balance profit with customer/client satisfaction, review and finalize customer supply contracts, interpret market trends and adapt to industry changes and streamlining lead generation process to enable sales teams to evaluate and identify sales leads swiftly. Show less



PT SMART Tbk

• Indonesia
• Food and Beverage Manufacturing
• 700 & Above Employee

• Country Manager

  • Apr 2014 - Apr 2015

  Senior executive with full responsibility for the company’s Philippine operations, including P&L, sales strategy development and business development of PT Smart TBK’s palm-based cooking oil (retail segment) and shortening, margarine and lauric specialty fat product lines for the industrial users. Senior executive with full responsibility for the company’s Philippine operations, including P&L, sales strategy development and business development of PT Smart TBK’s palm-based cooking oil (retail segment) and shortening, margarine and lauric specialty fat product lines for the industrial users.



Franklin Baker Company of the Philippines

• Philippines
• Food & Beverages
• 200 - 300 Employee

• VP Marketing

  • Apr 2007 - Apr 2014

  Assumed overall leadership and responsibility for the development, execution and implementation of the marketing and sales strategy for the company's global desiccated and processed coconut business valued at over USD 70 million annually. Serves as primary point of contact for all corporate marketing communication and lead generation activities and coordinates sales and marketing efforts of its distributors in the Asia Pacific, Europe and the Middle East. Participates as member of management committee in the design and execution of strategic, tactical and operating plans including but not limited to inventory management and quality assurance Show less



New Food Coatings (Philippines), Inc.

• Food and Beverage Manufacturing
• 1 - 100 Employee

• General Manager

  • Jul 2004 - Mar 2007

  Senior Operating Executive with full strategic planning, P&L management & over-all stewardship of this multinational batter, breading and seasoning food ingredients company. Led team of 6 direct managers and senior staff and 20 indirect reports; supervised all operations including 5 major departments – Sales and Marketing, Finance and Administration, Operations/Purchasing, Quality Assurance, and Technical Services. Senior Operating Executive with full strategic planning, P&L management & over-all stewardship of this multinational batter, breading and seasoning food ingredients company. Led team of 6 direct managers and senior staff and 20 indirect reports; supervised all operations including 5 major departments – Sales and Marketing, Finance and Administration, Operations/Purchasing, Quality Assurance, and Technical Services.



BOC Gases/CIGI Philippines

• Philippines

• Business Development Manager - Hospitality

  • 2003 - 2004

  Responsible for the development and roll-out of the Global Hospitality business model, operational best practice and market entry strategy within East Asia (Korea, Malaysia, Thailand, Hong Kong & Philippines). The business model required BOC Gases to acquire from the beverage companies the business and assets needed to deliver beverage dispense gases (CO2) to retail outlets (i.e. Quick Service Restaurants & Pubs). Managed 5 indirect reports; monitored and reported on financial & sales performances and progression of business conversion strategy of existing in-country Hospitality market teams. Reported to Global Hospitality Business Manager in the United Kingdom, East Asia Line of Business Director based in Singapore and Line of Business General Manager based in the Philippines. • Built an in-depth understanding of the Company’s current position and assessment of the various Hospitality markets; including formulation of market entry strategies, industry structure (supply chain) & players, issues, barriers to entry and drivers for change. • Identified and orchestrated the relationship development with key customers and hospitality industry players; including regional and local beverage companies, restaurant chains and equipment suppliers. Show less



Kraft Food Ingredients Asia Pacific

• Marketing Manager

  • 1997 - 2002

  Responsible for driving the overall sales and marketing effort in the Asia-Pacific region for desiccated coconut, cheese powders/flavors and savory flavor keys business. Directly managed a total of 40 customers spread over 13 countries with combined annual gross revenue of over US $ 4 million. Additional responsibility included short listing of distributor candidates, appointment and contract negotiations and signing. Primary focus was to expand the market presence in the ASEAN region and Greater China through the implementation of in-country blender strategy. Show less



San Miguel Corporation - Packaging Products Division

• International Sales Associate

  • Mar 1992 - Dec 1996

  Responsible for managing the overall export sales of packaging materials and solutions within the Asia-Pacific region and reported to the International Business Development Manager.Directly handled 10 major customers in 6 countries and generated total export business of over US$ 5.5 million in 6 years.Generated the highest export sales within the packaging division in 1993 and 1995. The combined value of the export sales in these 2 years was over US $ 3 million.Awarded the over-all highest sales performance award in 1996 and was nominated by management as the company’s candidate to the TOPS (The Outstanding Performance in Sales) competition in the industrial sales market category sponsored by the Philippines’ Sales and Marketing Executives Institute (SMEI) in 1996. Additional responsibilities included providing logistics and marketing services/research support during joint venture negotiations in China of the Division’s International Business Group. Show less

• Sales Associate - Food Industry

  • Jan 1990 - Feb 1992

  Charged with the management of existing accounts/clients and development of untapped but previously identified customers in the local food market sector. Reported to the Industry Sales Manager.Directly handled companies who were in direct or indirect competition with San Miguel Corporation’s food businesses and was successful in generating new business including shipper cartons, flexible packaging and paper packaging.