Experience

Cowley Associates Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Vice President & Co-Creative Director

  • Mar 2019 - Present

  Syracuse, New York



Cortland Free Library

• United States
• Libraries
• 1 - 100 Employee

• VP, Board Of Trustees

  • Jan 2023 - Present

  Cortland, New York, United States Having served as Board Chair for the Cortland Free Library for 2022, I now serve as Vice President. The Cortland Free Library is a non-profit (501c3) association library with roots dating back to 1886. The library was chartered by the NYS Department of Education in 1925. Today its chartered service area includes the City of Cortland, Town of Cortlandville, and Town of Virgil. Regulated by New York State with oversight from a 15-member volunteer Board of Trustees. The library is… Show more Having served as Board Chair for the Cortland Free Library for 2022, I now serve as Vice President. The Cortland Free Library is a non-profit (501c3) association library with roots dating back to 1886. The library was chartered by the NYS Department of Education in 1925. Today its chartered service area includes the City of Cortland, Town of Cortlandville, and Town of Virgil. Regulated by New York State with oversight from a 15-member volunteer Board of Trustees. The library is funded through an annual library tax, an endowment, grants, charitable contributions, and support from the Friends of the Cortland Free Library. The Cortland Free Library is an architectural treasure that is listed on the National Register of Historic Places and has been carefully expanded and renovated (as funds allow) to enhance the institution’s offerings, improve sustainability, and increase accessibility. Mission Statement The Cortland Free Library strives to provide information in a variety of formats to the people of the Cortland area and the patrons of the Finger Lakes Library System. It strives to make available library materials and programs to educate, inspire, enrich, entertain and inform. It strives to promote the tools, skills and techniques for literacy development, language skill acquisition, lifelong learning, recreation and research. Show less



Cortland Rural Cemetery

• United States
• Education Management

• Treasurer (& past Chair), Board of Trustees

  • 2018 - Present

  Cortland, NY Oversight of staff, finances, operations, marketing/community outreach, regulatory matters, grant-writing/development and strategic direction.



Flagman Communications

• Principal

  • Nov 2018 - Feb 2022

  Cortland, NY



Smith Marketing Services

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President

  • Aug 2015 - Nov 2018

  Ithaca, New York Area Development of strategies and creative communications programs/materials for a wide range of clients, including New York Air Brake (a Knorr Bremse company), Corning Museum of Glass, RG&E, among many others. Tactics/tools leveraged on our clients' behalf -- in order to differentiate their brands and communicate with all their constituencies -- include all facets of digital media (web, e-banners, e-newsletters, social media), print advertising, printed collateral, public & media relations… Show more Development of strategies and creative communications programs/materials for a wide range of clients, including New York Air Brake (a Knorr Bremse company), Corning Museum of Glass, RG&E, among many others. Tactics/tools leveraged on our clients' behalf -- in order to differentiate their brands and communicate with all their constituencies -- include all facets of digital media (web, e-banners, e-newsletters, social media), print advertising, printed collateral, public & media relations, channel communications, among others. Show less



Anaren

• Marketing Communications & Government Relations Manager

  • Aug 2006 - Jul 2015

  Syracuse, NY Development and leadership of marketing communications program for this $180 million worldwide supplier of RF/microwave technology deployed in the wireless, space, defense, and other markets. Was responsible for product launches marcom, advertising, trade show management, social media, public and trade press relations, website development, corporate/investor relations, and government-relations initiatives (including contact with NYS / Federal officials), more. Also developed and manage the… Show more Development and leadership of marketing communications program for this $180 million worldwide supplier of RF/microwave technology deployed in the wireless, space, defense, and other markets. Was responsible for product launches marcom, advertising, trade show management, social media, public and trade press relations, website development, corporate/investor relations, and government-relations initiatives (including contact with NYS / Federal officials), more. Also developed and manage the company’s annual communications budget. Show less



S.I. Newhouse School of Public Communications at Syracuse University

• Higher Education
• 100 - 200 Employee

• Adjunct Professor

  • Sep 2008 - Jun 2009

  Syracuse Taught "Promotional Writing" course



Latorra, Paul & McCann Advertising

• Executive Creative Director

  • Aug 2005 - Aug 2006

  Syracuse, New York Area Headed up 12-person creative department at $28mil (capitalized) advertising agency – with local, regional and national clients in travel/tourism, banking, ag/pharm, education, wireless and other segments. Responsible for oversight of all creative output (print, broadcast, interactive, i.d.), new business pitches, some account service. Clients included: > Fort Dodge Animal Health (Wyeth Corp.) > Anaren, Inc. > The Great New York State Fair > Wynit (distributors)… Show more Headed up 12-person creative department at $28mil (capitalized) advertising agency – with local, regional and national clients in travel/tourism, banking, ag/pharm, education, wireless and other segments. Responsible for oversight of all creative output (print, broadcast, interactive, i.d.), new business pitches, some account service. Clients included: > Fort Dodge Animal Health (Wyeth Corp.) > Anaren, Inc. > The Great New York State Fair > Wynit (distributors) > Community Bank, NSA > Nationwide Insurance (NYS co-op) > American Dairy Association (NE co-op) > Syracuse Opera Comp. > Carrier Corp./Bryant > Syracuse Convention & Visitors Bureau > Onondaga Community College > Syracuse Jazz Fest > Others Show less



Drum Creative Communications Corporation

• Founder / President

  • May 2001 - Aug 2006

  Cortland, NY Founder and manager of a successful creative marketing consultancy focused on development, management, and execution of marketing programs – direct with OEMs, service companies, retail, and not-for-profits as well as subcontractor to agencies, design firms, interactive shops. Clients included: - Clients included: > Anaren Microwave, Inc. > Michael, Roberts Associates > Sensis Corporation, Inc. > GeoLogic / North Star Drilling > Gonda Real Estate >… Show more Founder and manager of a successful creative marketing consultancy focused on development, management, and execution of marketing programs – direct with OEMs, service companies, retail, and not-for-profits as well as subcontractor to agencies, design firms, interactive shops. Clients included: - Clients included: > Anaren Microwave, Inc. > Michael, Roberts Associates > Sensis Corporation, Inc. > GeoLogic / North Star Drilling > Gonda Real Estate > Onondaga County (OCC) > CoffeeMania > Lime Hollow Nature Center > WKRT/WIII (Citadel Comm.) > Cortland County BDC/IDA > Eureka Tents / Johnson Outdoors > P.B. Industries > InterV > Cortland Repertory Theater > Henry Wilson Jewelers > Schmucker beer (Germany) -- as subcontractor to James Scherzi Photography > Ignited Minds > Smith Marketing Services > Cortland Fed. Credit Union > Cortland County Chamber of Commerce > Cortland Co. Convention & Visitors Bureau > Others Show less



bestroute.com

• United States
• IT Services and IT Consulting

• Partner / VP Marketing

  • Jan 2000 - Jun 2001

  Syracuse, New York Area As one of five founding partners, established bestroute.com brand, marcom program, and marketing aspects of this web-based, national-scale distributorship; company’s focus was stocking/selling “hard-to-find” electrical/voice/data products to MROs, OEMs, contractors, and traditional distribution. bestroute.com ceased operation as an independent entity on March 9, 2001 (was acquired by Hughes Supply [NYSE: HUG] – total purchase price, $23 million) after having achieved the following: - 9,500… Show more As one of five founding partners, established bestroute.com brand, marcom program, and marketing aspects of this web-based, national-scale distributorship; company’s focus was stocking/selling “hard-to-find” electrical/voice/data products to MROs, OEMs, contractors, and traditional distribution. bestroute.com ceased operation as an independent entity on March 9, 2001 (was acquired by Hughes Supply [NYSE: HUG] – total purchase price, $23 million) after having achieved the following: - 9,500 registered users; 15,000 user sessions and 479 orders per mo. Averaging $169 per - Authorized, national franchise distributor for 27 leading manufacturers - Achieved ISO 9000 registration, the first “pure” dot com in the U.S. to do so - NAED “Best of the Best” Special Award for Marketing Innovation Responsibilities included: > oversight of all marcom activities, staff, and $1.8 million budget (advertising, PR, direct marketing, promotions, trade shows, telemarketing, sales support, online marketing, website, internal & channel communications, recruitment marketing, brand merchandising) > oversight of 7am-7pm customer service department w/ 24/7 access (included manager, five CSRs/techs) > oversight of online store (included: manager responsible for product selection, pricing strategies, online promos) and online editorial content (included: manager, offsite trade editor) > oversight of ad agency/PR firm, trade shows, merchandise venders, printers, PR firm search, others > primary press & trade association contact; feature writer/ghost-writer for staff and website > co-leader on 2nd-wave supplier initiative (team of 5), including management of 3M, Thomas & Betts, Siemens E&A, Ferraz-Shawmut, Edwards Signaling, others > member of founding team and as such, included in corporate-level dealings/decision-making regarding business strategy, suppliers, accounts, parent company, investment bankers, development of IPO memorandum, final closure Show less



Sage Marcom

• VP Creative Services

  • Sep 1991 - Dec 1999

  Syracuse, NY Responsibility for all agency creative products; development of creative standards, training practices, staff compensation; day-to-day coaching of 20-person creative department; $450K annual departmental budget; lead presenter/strategist on major creative and new-business presentations; head creative counsel to clients; agency grew from approx. $4 million to $8 million under tenure as CD; ranked a top-100 business-to-business advertising agency in the U.S.; agency was later acquired by Eric… Show more Responsibility for all agency creative products; development of creative standards, training practices, staff compensation; day-to-day coaching of 20-person creative department; $450K annual departmental budget; lead presenter/strategist on major creative and new-business presentations; head creative counsel to clients; agency grew from approx. $4 million to $8 million under tenure as CD; ranked a top-100 business-to-business advertising agency in the U.S.; agency was later acquired by Eric Mower Associates. Accounts included: > Mitsubishi Heavy Industry > Osram-Sylvania > GE Plastics > EGS/Appleton > Scientific-Atlanta > Teledyne Laars > Southwire > Carrier Corporation > Anaren Microwave > P&S/Legrand > Ferraz-Shawmut > ITS/ETL Testing Laboratories > Chicago Pneumatic > Siemens Corp. > Mirbeau Inn & Spa > The Syracuse Newspapers > Greenlee/Textron > Cadaret, Grant & Co. > Raymond Corp. > Museum of Science & Technology > American Lung Assoc. of CNY Show less



Garrity Communications

• United States
• Advertising Services

• VP Creative Services

  • Mar 1989 - Sep 1991

  Ithaca, New York Area Creative direction for 7-person advertising agency. Accounts included: > York Rakes > Mobil Oil Corporation > NYSEG > Cornell Grad > School Mgt./ILR > New York Air Brake > Monarch Corp. > Deanco > BorgWarner > Tompkins County Trust Company > Bank of Castile > Steuben Trust > Oswego City Savings Bank > First Nat. Bank of Rochester > Numerous other banks, insurance agencies, etc.