Experience

Davtech Analytical Services(Canada)Inc

• Canada
• Public Safety
• 1 - 100 Employee

• National Sales Manager and Account Executive - Ontario & Western Canada

  • Nov 2014 - Present

  ► Pioneered the establishment of DAVTECH as a premium provider of Traffic Safety and Forensic related products by increasing sales by over 546% since 2016. ► Tasked with growing and expanding the presence of company products and services into new markets while maximizing existing market opportunities. Engage in direct selling to company market segments in Western Territories encompassing Manitoba, Saskatchewan, Alberta, and B.C. ► Demonstrated an ability to cold call prospective new accounts to acquire business. Utilize outstanding consultative sales skills and business development instincts to identify key decision makers, extract client business requirements, and negotiate mutually beneficial relationships. ► Secured lucrative business partnerships with Ministry of Environment in Saskatchewan and British Columbia, and successfully displaced the competition by winning a contract with Municipal Enforcement sector in Alberta. Skillfully navigated all stakeholders through the multi-year sales cycle to successful completion. ► Plan and implement regional product and market specific sales strategies, programs, and promotions to boost penetration in traditional and emerging market segments. ► Excel at cultivating and maintaining lucrative and enduring relationships with a diverse client base to maximize sales, ensure client satisfaction, and facilitate acquisition of competitor contracts. ► Gather and evaluate competitor market and utilize data to improve company market standing across all segments. ► Skilled at initiating discussions with existing and potential clients to introduce new products to maximize sales opportunities while demonstrating product/service value versus competing products. Show less



Pipe Specialties Canada

• Technical Sales Representative - Eastern Canada

  • Feb 2013 - Oct 2014

  ► Distributor and Converter of Glass Reinforced Epoxy (GRE) pipe & fittings, providing products and services for Industrial, Petrochemical, Marine, Offshore, Military, Oil Sands, Mining, Manufacturing and other markets. ► Fostered account relationships across multi-level contracts to determine customer needs. Utilized product/technical presentations at project FEED stages to support key stakeholders in product selection and technical troubleshooting. Certified contractors on product handling and installation procedures by hosting effective training. ► Composed project quotes and technical requirement reports to support sales process. Fostered account relationships across multi-level contracts to determine customer needs and provide guidance in products with the most solution potential. ► Monitored presence in current markets including mining, marine, manufacturing, and industrial industries to identify new projects, conduct cold calling and follow up on leads. ► Hosted promotional presentations by capturing new project opportunities from past rejections, including the National Shipbuilding Procurement Strategy under the Harper Government. Show less



Davtech Analytical Services

• Canada
• Public Safety
• 1 - 100 Employee

• National Sales Manager

  • Oct 2008 - Jan 2013

  ► Delivered strong leadership to a team of five sales representative to help optimize performance. Directly involved in training, performance reviews, and identifying opportunities for improvement and feedback. ► Instrumental in driving sales up 300% in Eastern Territories from 2009 to 2011 through effective sales strategies, proactive team management, training and restructuring. Won 2011 President’s Award for outstanding performance and sales achievement. ► Designed product and market specific sales plans to drive regional sales and meet profit goals. Developed standard contact management procedures to enhance success in sales and marketing operations. Show less



Louet North America

• Canada

• Director of Sales and Marketing (Transitional Position)

  • Aug 2007 - Sep 2008

  ► Led 14 independent sales representatives to further penetrate existing and new specialty retail accounts. Organized and reviewed annual strategic marketing plan and budget. Increased specialty retailer distribution network by 40%. ► Collaborated with company executives on divisional business plans encompassing sales forecasting and market/competitor analysis. ► Planned, conducted, and evaluated market research projects, as well as selected and participated in trade shows. Developed sales performance benchmark goals based on assigned territories and product lines. ► Reorganized North American sales territories for a team of 14 independent reps to increase call frequency and market exposure to drive further penetration into both existing and new specialty retail accounts. Show less



Wajax Industries Limited

• National Inventory Control Manager (Senior Management Position)

  • Jan 2007 - Aug 2007

  ► Sought out by Wajax to spearhead their new national inventory control initiative. Implemented new national inventory coding system that ensured accurate national reporting to management, while eliminating redundant inventory purchases to improve cashflow and inventory turns. ► Sought out by Wajax to spearhead their new national inventory control initiative. Implemented new national inventory coding system that ensured accurate national reporting to management, while eliminating redundant inventory purchases to improve cashflow and inventory turns.



Coneco and Terratech Equipment (SMS Equipment Sales)

• Sales Administration Manager (Senior Management Position)

  • May 2005 - Jan 2007

  ► Coneco / Terratch (now SMS Equipment Sales) is a supplier of heavy equipment, parts and service to Constructon, Forestry, Mining and other industrial sectors. Key brands represented included Komatsu, Timberjack and Ingersoll-Rand. ► Managed a large asset base of equipment and attachment inventories across two business entities to meet annual sales and inventory turnover targets. ► Helped increase profit margins on equipment sales by implementing new policies and programs to govern sales approval and equipment allocation process across a network of 12 branches. ► Implemented new policies and programs to govern the sales approval and equipment allocation process across a network of 12 branches, designed to increase profit margins on equipment sales. ► Partnered with manufacturing representatives and internal senior executives, sales staff, and branch managers. ► Consolidated attachment suppliers to focus business partnerships on preferred suppliers at improved price points to enhance profit margins, and participated in annual sales forecasting and business planning for each branch. ► Built the new sales administration department consisting of 5 staff by recruiting and hiring professionals with required skill sets to strengthen the department. ► Developed and implemented a flat-rate service fee schedule for new rig-ups which increased profit margins on equipment sales. ► Created a new sales forecasting model which was utilized by the manufacturer and rolled out to its dealers on a global level. ► Improved equipment profit margins by designing a new equipment sales allocation and approval process. ADDITIONAL EXPERIENCE: Marketing Manager of Western Division, Wajax Industries Limited, Edmonton, AB Assistant Manager, King Stamps and Signs, Edmonton, AB Director of Sales and Marketing, Tri-Marketing Corporation, Calgary, AB Marketing Coordinator, Westgroup Corporations Inc., Calgary, AB Show less