Experience

Pura Vida Bracelets

• United States
• Retail Groceries

• VP of Sales

  • Jul 2017 - Present

  La Jolla, California



RAEN

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• VP of Sales

  • Aug 2016 - Mar 2017

  Greater San Diego Area Implemented a selling structure to achieve long term growth targets. Created sales programs to gain retailer commitments in meeting our financial goals. Established a partnership with key buying group for national representation in the optical segment. Hired experienced sales experts in key regions. Worked closely with product team to identify and eliminate slow moving skus as well as new product to achieve excitement in a stagnant market.



Freewaters

• Spectator Sports

• VP of Sales

  • Jan 2013 - Jul 2016

  California Established core distribution nationally. In first year grew sales by more than 100%. Hired an experienced team to insure consistent and quality distribution throughout the key regions. Worked closely with product team to identify and create the ideal products for the current market. Worked closely with the marketing team to create attention of diverse distribution such as Amazon, Whole Foods and REI.



Deckers Brands

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• VP of Sales, Sanuk Brand

  • Jul 2011 - Jan 2013

  Irvine, CA Achieve high double-digit growth in a challenging market. Expanded distribution while keeping a strong presence in "foundation" accounts. Provided leadership to our distributors to achieve their successful record growth. Launched the "Vendor Balance" sales program to gain and expand representation on the sales floor.



C&C Companies, Sanuk

• VP of Sales

  • Oct 2007 - Jun 2011

  Irvine, CA Led the sales organization which was responsible for 85% of global sales. Achieved aggressive goals every season while maintaining brand integrity. Managed the rapid growth in core accounts, national chains and online customers. Implemented a sales campaign to expand distribution beyond Action Sports and the Outdoor markets. Worked closely with Product development to maintain a challenging balance between sandals and shoes.



Spy Optic

• VP of Sales

  • 2001 - Aug 2007

  Directed the global initiative for a strong presence in the sunglass market; was a goggle driven business prior. Created the highly acclaimed "Vending Machine" sales program which is still in use today. Expanded the internal sales staff by 400% to insure being #1 in customer service while staying under budget. Played a key role with in-store display innovation that make Spy a leader.



Arnette

• United States

• VP of Sales

  • Jul 1995 - Mar 2001

  San Clemente, CA


Quiksilver
• United States
• Retail Apparel and Fashion
• 700 & Above Employee
• General Manager, Wetsuits

  • 1990 - 1995

O'Neill
• Netherlands
• Retail Apparel and Fashion
• 300 - 400 Employee
• Sales Rep

  • 1982 - 1990