Experience

Abbotsford Convent Foundation

• Chief Operating Officer

  • Feb 2011 - Present

  Tenancy, Finance, Venue Hire, Governance, Buildings and operations Tenancy, Finance, Venue Hire, Governance, Buildings and operations



CGU Insurance

• Australia
• Insurance
• 700 & Above Employee

• Customer Solutions Manager (Retail)

  • Nov 2009 - Aug 2010

  Developing customer value proposition for retail market. Completed strategic review of customer reporting function, successful project management of local government risk-assessment tool. Development of Customer reporting analytics. Developing customer value proposition for retail market. Completed strategic review of customer reporting function, successful project management of local government risk-assessment tool. Development of Customer reporting analytics.



Laufralles Consulting

• Director (Owner)

  • Jul 2007 - Oct 2009

  Worked in own business as consultant. Clients included Kleenmaid (direct selling of warranty insurance and D.M. function), Norton Group UK (assignment for AN POST and B&Q). Includes pro-bono work for Kidney Health Australia. Loyalty presentations to ADMA Victoria members & media articles. Worked in own business as consultant. Clients included Kleenmaid (direct selling of warranty insurance and D.M. function), Norton Group UK (assignment for AN POST and B&Q). Includes pro-bono work for Kidney Health Australia. Loyalty presentations to ADMA Victoria members & media articles.



Coles Group

• Australia
• Retail
• 700 & Above Employee

• Loyalty Marketing Manager

  • Jul 2004 - Oct 2006

  This senior position provided strategic and operational expertise for the company’s customer strategy including loyalty programs and financial services. With a strong advisory and liaison dimension, this role interacted directly with major internal stakeholders including the various retail brands, Corporate functions and external stakeholders such as GE Capital and the NAB. This senior position provided strategic and operational expertise for the company’s customer strategy including loyalty programs and financial services. With a strong advisory and liaison dimension, this role interacted directly with major internal stakeholders including the various retail brands, Corporate functions and external stakeholders such as GE Capital and the NAB.



Coles Myer

• United States

• Marketing Projects Manager

  • Apr 2003 - Jun 2004

  Position created to deliver strategic projects within the company’s loyalty and financial services strategy. Projects included development of CML strategy and launch of revised FlyBuys program and the launch new Coles Myer Source MasterCard product into market. Position was also specialist resource on loyalty marketing and financial products for CML retail brands to access and leverage. Position created to deliver strategic projects within the company’s loyalty and financial services strategy. Projects included development of CML strategy and launch of revised FlyBuys program and the launch new Coles Myer Source MasterCard product into market. Position was also specialist resource on loyalty marketing and financial products for CML retail brands to access and leverage.



MYER

• Australia
• Retail
• 700 & Above Employee

• Loyalty Marketing, Publicity & Promotions Manager

  • Jul 2001 - Mar 2003

  Covered a number of marketing functions as part of the Marketing leadership group. The operational budget was $17.5M and included leading six staff and other specialist contractors. Responsibilities included managing the Myer & Grace Bros credit card portfolio, the FlyBuys Loyalty program, National Promotions program, Direct Marketing, Myer and Grace Bros Internet sites and Stores Marketing function. It also included the marketing measurement function.

• Loyalty Marketing Manager

  • Jul 1996 - Jun 2001

  Responsibilities included managing the Myer & Grace Bros credit card portfolio, the FlyBuys Loyalty program, National Promotions program, Direct Marketing, Myer and Grace Bros Internet sites and Stores Marketing function.

• Loyalty Operations Manager

  • Apr 1993 - Jun 1996