Experience

LocalFactor
• United States
• Advertising Services
• 1 - 100 Employee
• Director, Mid-West

  • Jul 2023 - Present


Storygize

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Director, Midwest & Southeast

  • Oct 2018 - Jul 2023

  + Winner of "Top Seller" award in 2022 + Winner of inaugural "Top Seller" award in 2021 + Signed Storygize first tier 1 agency MSA SaaS contract + Landed largest direct client business + Built largest agency revenue + Promoted from Director to Sr. Director



Atlanta Interactive Marketing Association

• President, President Emeritus, and Lifetime Board Member

  • Jan 2007 - Sep 2022

  Greater Atlanta Area AiMA is a non-profit digital media leadership community + Elected Officer of the Board + Granted Lifetime Board Membership + Led AiMA to it's most profitable, highest attendance year in its history + Responsible for leadership of 5,000 member not-for-profit digital marketing organization + Create long and short-term vision for organization + Ensure appropriate financing, talent, and facilities are in place + Provide leadership support for AIMA's Special Interest Groups… Show more AiMA is a non-profit digital media leadership community + Elected Officer of the Board + Granted Lifetime Board Membership + Led AiMA to it's most profitable, highest attendance year in its history + Responsible for leadership of 5,000 member not-for-profit digital marketing organization + Create long and short-term vision for organization + Ensure appropriate financing, talent, and facilities are in place + Provide leadership support for AIMA's Special Interest Groups (SIG's) for search, email, social media, analytics, and mobile + Oversee strategic responsibilities for content programming, revenue, corporate sponsorship, membership, marketing, and finance + Bid, hire, and manage agencies responsible for for social media, public relations, web development, events planning, email, CRM, analytics, & partnerships + Represent the Southeastern digital marketing community to members of the press and government through interviews, speaking panels, radio shows, etc. + Founded AiMA's Executive Advisory Board Show less



PureRED

• United States
• Advertising Services
• 300 - 400 Employee

• Vice President, Business Development

  • Aug 2017 - Sep 2018

  Atlanta, Georgia PureRED is a leading strategic partner for retailers and consumer brands in digital content creation and management. We build creative experiences and digital content that builds brands by placing contextually relevant moments in the consumer’s hands at the right place and at the perfect time. Today, our 500+ tireless experts create, manage and distribute digital content and experiences at a ferocious pace for 15 of the top 25 retailers and consumer brands.



Qualia Media

• United States

• Director, Data & Media

  • Nov 2016 - Aug 2017

  Greater Atlanta Area Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with BlueCava’s IQ Cross-Device Graph to create a closed-loop, device agnostic, audience insights solution. Qualia’s cloud-based platform continuously identifies in-market consumers on all of their devices and digital touchpoints, enabling real-time, omni-channel targeting, reach, measurement and attribution.



Tapad

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Southeast

  • Apr 2013 - Sep 2016

  Greater Atlanta Area Tapad was successfully sold in early 2016 for $360 Million to Telenor. Tapad specializes in cross-device content delivery. Their proprietary technology assimilates billions of data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs and game consoles. The result: an unprecedented understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time. With Tapad, publishers and… Show more Tapad was successfully sold in early 2016 for $360 Million to Telenor. Tapad specializes in cross-device content delivery. Their proprietary technology assimilates billions of data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs and game consoles. The result: an unprecedented understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time. With Tapad, publishers and advertisers can deepen consumer engagement with a more fluid experience while increasing campaign cost-effectiveness. + Hired to open and lead the Southeast sales office for Tapad + As one of 5 Regional Sales VP’s, led Tapad to consistent 200+% YoY overall revenue growth + Increased average deal size from $15k to over $120k + Successfully partnered on campaigns with 3rd parties such as Placed, DataLogix, BlueKai, and IAS + Generated new business from Southeast and Mid-Atlantic agencies including MEC, Moxie, 360i, Mindshare, Tombras, GKV, InStrat, Sapient, St. John & Partners, 22 Squared, LM&O, and Mullen + Won new business from Bank of America, Publix, Century Link, Regions Bank, McDonald’s, AT&T, Zaxby’s, Verizon Wireless, John Deere, Dept. of Homeland Security, Lenovo, and others Show less



Specific Media

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Regional Director; Head of Office

  • Mar 2011 - Apr 2013

  Greater Atlanta Area Specific Media was acquired by Viant in 2015. They are an independent online advertising network, using targeting technologies that enable top corporations to reach specific target audiences on the Web. + Winner of President’s Club Award, given to top 5% of performers in the US + Built and led a sales team to establish Southeast presence for Specific Media & MySpace + Led the Southeast region to the highest growth % in 2011 among all US regions



Microsoft

• United States
• Software Development
• 200 - 300 Employee

• Regional Director

  • Aug 2008 - Mar 2011

  Greater Atlanta Area + Managed team of senior AE's to sell Microsoft Advertising solutions to Fortune 500 advertisers and agencies + Solutions included integration into XBox, Facebook, MSN, Bing, MSNBC, FoxSports, etc. + Responsible for ensuring account revenue, growth, & executive-level relationships + Distributed individual sales quotas, attainment, & planning forecasts + Provided business-unit forecasting for sub-regional financial projections + Coached on skills-improvement tactics for all direct… Show more + Managed team of senior AE's to sell Microsoft Advertising solutions to Fortune 500 advertisers and agencies + Solutions included integration into XBox, Facebook, MSN, Bing, MSNBC, FoxSports, etc. + Responsible for ensuring account revenue, growth, & executive-level relationships + Distributed individual sales quotas, attainment, & planning forecasts + Provided business-unit forecasting for sub-regional financial projections + Coached on skills-improvement tactics for all direct reports, with focus on promotion-ready candidates Show less



Yahoo!, Inc.

• Director, Strategic Accounts

  • Feb 2005 - Aug 2008

  Greater Atlanta Area + Established Yahoo! Search Marketing's Southeast presence + Instrumental in building Atlanta-based team from 1 to 10 people in 2 years + Grew gross revenues by 500% in 3 years + Lead teams to direct and execute strategies for Fortune 100 clients including: Bank of America, Lending Tree, Wachovia, H&R Block, Citibank, Lowe's, Home Depot, JCPenney, Staples, Saks, Office Depot, Kodak, InterContinental Hotels Group, and Verizon Wireless. + Promoted from Account Executive to Director



Alloy Media + Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Director

  • Jan 2000 - Feb 2005

  + Established Southeast office for Alloy Media & Marketing + Sold integrated cross media marketing initiatives for Fortune 100 clients including BMW Cooper MINI, Home Depot, Coca-Cola, CoverGirl, Phisoderm, Ralph Lauren, and Citibank + Promoted from Account Executive to Director to Sr. Director



MJR Associates

• United States
• Technology, Information and Internet

• Director, Strategic Engagement & Business Project Manager

  • Jun 1997 - Dec 1999

  + Responsible for management, communication, and resource allocation between client business users and outsourced IT project mangers.