Experience

Half Moon Bay

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Head Of Operations

  • Mar 2018 - Present



House Of Bath

• Head Of Merchandising

  • Jun 2017 - Mar 2018

  Forecasting all seasonal ranges (£55million turnover) and interpreting commercial data to react to trading opportunities in season.Working with Marketing and the Head of Buying to create a challenging but realistic stock plan.Planning eCommerce strategy for stock clearance and developing new Marketplaces for expansion.Optimise availability on in-season stock levels and recommend action to ensure targets are achieved.Effectively communicate the current/future trading and service challenges to maximise sales and profitability.Performance-manage, train, develop and motivate the team to ensure that the business and brand objectives are met and succession plans are in place.Accountability for delivering the merchandising elements of the critical path including management of product performance and operational budgets.



Shoon

• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Operations

  • Feb 2015 - Apr 2017

  Reporting directly to the Owner/MD of an £9million Retail company. Responsible for Shop Operations, Supply Chain, Merchandising, Website, Warehousing and IT.Formulating company strategy season on season. Create sales and stock forecasts and profit targets for all brands.Manage supply chain to maximise sales across all locations, identify products for reorder, and transfer stock to optimise individual product/store performance.Responsible for ecommerce and customer service departments - requiring strategic and tactical decision making to drive business profitability and to enhance customer engagement.Develop and implement KPIs and operational standards for all stores. Create reporting package to monitor and measure performance whilst being practical for shop floor usage.Manage external third-party warehouse - measuring and adapting processes, maintaining high standards of operation, creating clear communication channels and controlling overall flow of stock.

• Logistics Director

  • May 2012 - Feb 2015

  Board member responsible for Supply Chain, Merchandising, Website, Shop Operations, Warehousing and IT.Use of systems and technology to refine and streamline all operational processes.Create all analytical reports for buying/merchandising to monitor sales, stock, OTB, range planning. Define KPIs to measure all external web marketing activities.Recruitment of employees for all relevant areas of business with ongoing performance review and individual personal development planning.

• Ecommerce/Operations Manager

  • Feb 2007 - May 2012

  Manage web sales team, content team, external web developers and marketing consultants. Create ongoing web strategy linking overall retail product and marketing strategy with specific Ecommerce opportunities. Develop initiatives to increase customer database and constantly improve customer experience. Utilisation of web marketing techniques: SEO / PPC / Affiliate programs, focused email campaigns and social media interaction. Integration of additional web channels to maintain growth, including Europe, Amazon, consignment stock, and remote supplier distribution. Web sales grown to 12% of overall turnover.Manage Retail Support team to create consistent procedures throughout all retail locations. Develop communication systems for shop operations team and all stores to build links for performance measurement, product database, trading feedback, and file repository to include administration forms. Improve stocktaking process to increase accuracy within systems and aid sales opportunities.

• Merchandise Controller

  • Mar 1996 - Feb 2007

  Control all merchandising for growing retail business. Order management, sales performance, re-ordering, consolidation and stock transfers.Oversee warehouse management – Manage relationship with carrier, review and negotiate terms.Help develop strategy for business growth from 5 to 25 stores. Communicate significant changes in process and manage cultural ramifications.IT project planning and implementation - Develop and implement hardware and software strategy to increase operational effectiveness and adapt to evolution of the business. Major projects: Navision, Chameleon EPOS, SQL and Business Intelligence implementation. Negotiate software/hardware purchases and consulting services; initiate, develop, and maintain relationships with business partners, consultants and services vendors.



Clarks

• United Kingdom
• Retail
• 700 & Above Employee

• Merchandiser / Reporting Analyst

  • Feb 1989 - Mar 1996

  Merchandiser of Women’s, Accessory ranges for Clarks owned retail stores.Production and development of Weekly Retail Reporting pack. Merchandiser of Women’s, Accessory ranges for Clarks owned retail stores.Production and development of Weekly Retail Reporting pack.