Experience

Accedian is now part of Cisco

• Canada
• IT Services and IT Consulting
• 200 - 300 Employee

• Senior Director Solutions Marketing

  • May 2022 - Present

  - Successfully launched Accedian's first product into the security space. This included crafting messaging and positioning and a relaunch of all product related GTM assets, content, sales enablement and PMM process - Partner closely with Product Management to understand platform strategy and develop customer narratives and compelling content. - Produce high-quality scalable content, including presentations, papers, articles, blogs, and training to be used by sales, marketing and partners for prospecting and lead-gen efforts. - Take a leadership role in crafting messaging and positioning for high profile events and annual company and sales kick-offs. - Partner with cross-functional teams to ensure consistent messaging across all teams and channels. Show less



WhiteHat Dynamic by Synopsys

• United States
• Software Development
• 100 - 200 Employee

• Sr. Director Product Marketing

  • Mar 2021 - Apr 2022

  - Provide leadership, structure, and direction to a talented and hardworking PMM team. - Partner closely with Product Management to understand platform strategy and develop top line customer narratives and compelling content. - Successfully defined launch of a new portfolio of products - the first in 20 years. This included defining all components and cross functional aspects of a Tier 1 new product launch. - Develop strategies for establishing awareness at the C-suite level while still staying true to developer and security roots. - Produce high-quality scalable content, including presentations, FAQs, data sheets, webinars, and evaluation guides for use by the sales organization and partners. - Take a leadership role in crafting messaging and positioning for high profile events and annual company and sales kick-offs. - Partner with cross-functional teams to ensure consistent platform messaging across all channels. Show less



ThreatBlockr, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Product Marketing

  • Mar 2019 - Feb 2021

  Responsible for all product-marketing activities for the Bandura portfolio, including: - Messaging Development and Storytelling: Worked with the Bandura team leaders and partners in product, marketing and sales to translate the Bandura product capabilities into customer value and strategy. Translated this value into messaging that could be used across the organization, and with both business and technical customer personas. - Go-to-Market: Attained and developed processes and strategy to drive market awareness, education, and adoption. Drive launch process development, criteria, and strategy. - Sales/Customer Success Enablement: Developed corporate tone and processes that conveyed a personable and approachable SME experience. Created content that enabled sales to be expert consultants to customers, verticals, and personas. - Research & Insights: Developed strong understand and acted as a champion for customer needs, pain points, buyer personas, and buying criteria. Drove the creation of content, assets, and enablement resources. - Content Marketing: Created relevant marketing content including sales decks, thought leadership content, blog posts, video testimonials and presentations, feature release communications, case studies, etc. Show less



Palo Alto Networks

• United States
• Computer and Network Security
• 700 & Above Employee

• Sr. Product Marketing Manager - Managed Security Service Provider

  • Sep 2017 - Nov 2018

  • Build and maintain Palo Alto Networks messaging with the service provider community • Creation of content to include datasheets, videos, demo’s, whitepapers, presentations, and website content • Developed and present original content for webinars, customer presentations, industry events, and industry trade journals • Trained both internal and partner sales organizations on capabilities, positioning, and competitive differentiation • Worked closely with field marketing and partners to launch new services, develop ongoing awareness, and demand gen programs Show less



Secureworks

• United States
• Computer and Network Security
• 700 & Above Employee

• Product Marketing Manager

  • Mar 2016 - Nov 2016

  • Develop all appropriate collateral and sales tools for Security Solutions and Products • Assist Marketing and Sales by developing and implementing competitive intelligence strategies and implementing effective differentiator training and tools. Establishes processes for market research, data gathering, automation tools development for reporting to internal stakeholders. • Partners with CI peers on the continuous research and analysis of competitive activity and trends. Determines most effective sources & methods for obtaining information. Sources may include both internal and external contacts. • Ensures the information gathered is synthesized and meaningful and develops recommendations to senior management based on competitive findings. • Collaborates with various departments to develop and refine hypothesis about competition to help anticipate market developments and advise management on strategic positioning. • Provides timely response to ad hoc intelligence requests from the field. • Partners with internal departments such as Marketing, Sales etc. to determine intelligence needs and develop plans to address those needs. Show less



Cisco

• United States
• Software Development
• 700 & Above Employee

• Business Development Manager, Cloud and Managed Services

  • Dec 2014 - Aug 2015

  - Develop and lead Cisco Cloud & Managed Services business development and growth programs within the Enterprise market segments and accounts. - Support Cloud & Management Services sales efforts, including account planning, training, quoting, RFP’s, proposals, and sales enablement for sales and partner teams in the assigned market segment and accounts. - Drive custom and complex CMS opportunities using defined framework with sales teams, partners and customers. - Interface between sales, product management, and service delivery during customer solution negotiations. - Identify opportunities for possible new offerings and enhancements to Cloud & Managed Services. - Identify and report trends for Cloud & Managed Services Product Management and Marketing teams. Show less



Arbor Networks, now part of NETSCOUT

• Computer and Network Security
• 100 - 200 Employee

• Sr. Product Marketing Manager

  • Jan 2013 - Jan 2014

  - Launch of new hybrid service including both on-premise and on-demand remote managed DDoS Protection - Develop and articulate market requirements across internal teams - Evangelize and train current network-focused sales team on selling to selling to security operations teams - Development of new security services tiger team - Development of all documentation, executive and technical sales presentations, and process marketing guides, for sales enablement - Drive cross-functional alignment to ensure an elegant transition from traditional service offerings to a new, value-added service model Show less



NSS Labs

• Austin, Texas

• Marketing VP

  • Jun 2012 - Nov 2012

  - Interim Position overseeing the rebranding and expansion of service products - Rebrand included new; branding, logo, corporate website, development of a content library, expanded analyst team profiles, team photography, marketing content - Reorganization of the marketing team - Oversee creation of new positions to ensure comprehensive marketing coverage - Drive company-wide alignment to ensure brand adoption - Develop inside sales training and facilitate new hire sales training - Management of new service product sales team Show less



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Sr. Solutions Marketing Manager, Network Security

  • Jan 2012 - May 2012

  - Drive the global launch of HP's BYOD solution- Development of all marketing collateral for internal and partner sales teams- Development of a single, comprehensive product leveraging multiple HP products- Successfully launched within 4 months to meet escalated market demand

• Sr. Product Marketing Manager

  • Jan 2011 - May 2012

  - Drive the global launch of the H3C Firewall as part of the HP security portfolio- Develop GTM strategy to include all aspects of product delivery including; marketing collateral and documentation, supply chain readiness (to include regional stocking of product), sales quota, sales training, and partner enablement- Maintained focus and schedule despite challenging market perception and internal organizational challenges



Cisco

• United States
• Software Development
• 700 & Above Employee

• Product Manager - Partner Support Services

  • Jun 2000 - Jan 2011

  - Inherit, rationalize, and realize a new service product built off of Cisco’s new Smart services and Cisco Services Partner Program foundation- Develop market requirements, and articulate into a product requirement document, thereby ensuring engineering feature priority, and partner value- Drive cross-functional alignment to ensure an elegant transition from traditional service offerings to a new, value-added service model- Develop and evangelize a focused market message, across all internal teams, thereby ensuring a “single-voice” position, once launched- Develop, leveraging cross-functional teams, all collateral including; legal service descriptions, business rules, E2E operational processes, Marcom collateral, internal and external training, sales enablement, partner enablement, market requirement and feedback process gathering processes- Successfully reached market trial stretch goal, 3 months ahead of former team owner schedule Show less

• Product Marketing Manager - Cisco Remote Management Services for Security

  • Jun 2008 - Jun 2010

  - Along with security product management, restructure and evolve the security services business unit as a whole – from physical security of SOC to security specific process and procedure, thereby aligning with industry standards- Drive strategy, services roadmap, and content for security services BU- Align cross-functional security services and security product teams for consistent solution messaging- Evangelize and train a generalized, multi-technology sales force to security specialization- Development of security services tiger team- Development of VoD’s, documentation, executive and technical sales presentations, and process marketing guides, for sales enablement- Deliver marketing message through global AR/PR, tradeshows, channel communications, and theater marketing teams- Proactive support of strategic deals and customer sales cycles Show less

• Security Solutions Marketing Manager

  • Jun 2006 - Jun 2008

  - Drive existing product marketing Initiative from a flat $2M, single year run rate, to over $8M in less than a year- Evangelize to partners and channels via road show tours, updated collateral, maintenance of online labs, and hardware “kits”- Establish cross BU relationships within CMO as well as theater marketing teams to inject focused marketing initiatives, into theater specific, localized programs for greater market success- Based on multiple variables, determined product lifecycle and transition program- Act as SMO liaison for cross-functional product teams. Implemented and deployed various marketing projects for said teams, to include web content updates, Miercom reports, 3rd party advertising, Trade show demo’s, Technical presentation at Networkers, various video datasheets, and various other outbound activities as related Show less

• Product Manager/Product Marketing - Cisco Intrusion Prevention System (IPS) Appliance Family

  • 2002 - 2006

  - Develop and own high level, complex product line strategies and major market programs and initiatives- Create and drive strategy and content of multiple product launch and lifecycles- Integrate customer and market requirements for product and service to create features and solutions- Constant communication with field, internal business units, external partners and customers- Understanding of market space and strategize accordingly- Assist in overall marketing, sales, and operational aspects of the product- Resolution of escalations, service and customer issues- Resolution of cross-organization process issues- Proactive management of revenue, profit and growth- Development and support of marketing programs, internally and externally, for the Cisco Intrusion Detection System- Creation of Audio and Video on-demand offerings, as well as other training materials for field sales force, including competitive, revision, and update information- Analyst and Press presentations- Subject matter expert presentations to customers worldwide, to win and drive sales Show less

• Network Security Education Specialist

  • Jun 2000 - Jun 2002

  - Set-up and facilitate all network security related training to over 1000 systems engineers, resellers, and training partners, in 6 continents for the Virtual Private Network (VPN) and Security Training BU- Training included Cisco Secure PIX Firewall, Cisco Secure Intrusion Detection System, Cisco Secure VPN Concentrator, and current attack tools. Other courses included security "boot-camps" designed to give internal system engineers an intensive, week long overview of security related products and industry related tools used by attackers and network administrators- Position required intense self training on network basics, design and implementation, as well as Cisco security products. Continued training on network design and process, industry related issues, and certifications ongoing in order to increase classroom effectiveness- Development of Cisco Secure Policy Manager course, a security policy building management tool for PIX Firewalls and Cisco IOS Routers, as well as Cisco Secure Intrusion Detection System Development of this intensive courseware required quick-study, flexibility, and detail oriented accuracy as the total project life was within three weeks- Flexibility to educate myself quickly in network related protocols and products, allowing for successful adult learning, and credibility among high level engineers Show less



United States Department of Defense

• United States
• Armed Forces
• 700 & Above Employee

• Senior Training and Implementation Specialist – U.S. Department of Defense/TMSSC – ACS

  • Sep 1998 - Feb 2000

  - Facilitate and implement all proprietary medical software programs to over 60 military bases in the US, Europe and Asia, spending up to nine weeks at each site. Effectively trained more than 900 military and civilian personnel including Red Cross volunteers, doctors and RN's, enlisted military personnel, officers, and base commanders - Development of training curriculum, lesson plans, student guides, student exercises and training evaluations - Development of CBT and distance learning programs via the internet and video conferencing - Lead deployment team consisting of a technical specialist and three training specialists - Consult with military sites to determine best practice implementation of the software into their daily work flow Show less