John and I have worked together in research endeavors for years. I am always impressed my his tourism industry knowledge and insights. He has extensive practical and in-the-trenches experience which he adds to his strong academic and teaching record. As such, he's a great partner in any tourism and hospitality research projects.

Spiegel International, Inc. Dba. Naked Turtle Holding Co. 1 Dock St. Plattsburgh, Ny 12901 January 17,2020 To whom it may concern, It is my pleasure to provide this letter of recommendation for John Parmelee. As the owner of The Naked Turtle Holding Co., I have worked closely with John over the past seven years. John has excellent communication and organization skills and has consistently exceeded expectations as an operator. On a personal level, John exudes charisma that serves him extremely well in this industry. I would like to point out some examples of John's abilities. First, John was able to make significant improvements in the direction of the Naked Turtle. John’s fresh approach to marketing attracted a demographic with more discretionary income allowing us to increase check averages. His friendly rapport with our customers created a strong following of repeat customers. Second, John‘s ability to attract and retain qualified employees, coupled with his implementation of procedures and controls, brought a new level of professionalism to the organization. The harmonious work environment that John was able to create for the employees brought a team spirited, can-do attitude to everyone around him. This environment increased productivity and efficiency leading to better employees and a better bottom line. Finally, John understands the importance of technology in the hospitality industry. He knows our point of sale system inside and out and has worked closely with our bookkeeper to adjust reports so they can be used daily, weekly and monthly in order to make necessary adjustments in everything from staffing and operating hours to cost of goods and menu engineering. In the fast paced environment of a high volume food and beverage operation, John has created the tools for him and his staff to capitalize on opportunities and to avoid negative results. In closing, I’d like to restate my strong recommendation for John as a Hospitality Industry Operations Consultant. I am confident that he will exceed expectations in this role. John is driven, confident, professional and extremely knowledgeable in all areas of the hospitality industry. I know that John will be a valuable asset to any organization that he is involved with. Please feel free to contact me with any other questions. Sincerely, Matthew Spiegel Owner, Spiegel International, Inc. matt@dynamicdistribution.co 518-298-1000

John and I have worked together in research endeavors for years. I am always impressed my his tourism industry knowledge and insights. He has extensive practical and in-the-trenches experience which he adds to his strong academic and teaching record. As such, he's a great partner in any tourism and hospitality research projects.

Spiegel International, Inc. Dba. Naked Turtle Holding Co. 1 Dock St. Plattsburgh, Ny 12901 January 17,2020 To whom it may concern, It is my pleasure to provide this letter of recommendation for John Parmelee. As the owner of The Naked Turtle Holding Co., I have worked closely with John over the past seven years. John has excellent communication and organization skills and has consistently exceeded expectations as an operator. On a personal level, John exudes charisma that serves him extremely well in this industry. I would like to point out some examples of John's abilities. First, John was able to make significant improvements in the direction of the Naked Turtle. John’s fresh approach to marketing attracted a demographic with more discretionary income allowing us to increase check averages. His friendly rapport with our customers created a strong following of repeat customers. Second, John‘s ability to attract and retain qualified employees, coupled with his implementation of procedures and controls, brought a new level of professionalism to the organization. The harmonious work environment that John was able to create for the employees brought a team spirited, can-do attitude to everyone around him. This environment increased productivity and efficiency leading to better employees and a better bottom line. Finally, John understands the importance of technology in the hospitality industry. He knows our point of sale system inside and out and has worked closely with our bookkeeper to adjust reports so they can be used daily, weekly and monthly in order to make necessary adjustments in everything from staffing and operating hours to cost of goods and menu engineering. In the fast paced environment of a high volume food and beverage operation, John has created the tools for him and his staff to capitalize on opportunities and to avoid negative results. In closing, I’d like to restate my strong recommendation for John as a Hospitality Industry Operations Consultant. I am confident that he will exceed expectations in this role. John is driven, confident, professional and extremely knowledgeable in all areas of the hospitality industry. I know that John will be a valuable asset to any organization that he is involved with. Please feel free to contact me with any other questions. Sincerely, Matthew Spiegel Owner, Spiegel International, Inc. matt@dynamicdistribution.co 518-298-1000

John and I have worked together in research endeavors for years. I am always impressed my his tourism industry knowledge and insights. He has extensive practical and in-the-trenches experience which he adds to his strong academic and teaching record. As such, he's a great partner in any tourism and hospitality research projects.

Spiegel International, Inc. Dba. Naked Turtle Holding Co. 1 Dock St. Plattsburgh, Ny 12901 January 17,2020 To whom it may concern, It is my pleasure to provide this letter of recommendation for John Parmelee. As the owner of The Naked Turtle Holding Co., I have worked closely with John over the past seven years. John has excellent communication and organization skills and has consistently exceeded expectations as an operator. On a personal level, John exudes charisma that serves him extremely well in this industry. I would like to point out some examples of John's abilities. First, John was able to make significant improvements in the direction of the Naked Turtle. John’s fresh approach to marketing attracted a demographic with more discretionary income allowing us to increase check averages. His friendly rapport with our customers created a strong following of repeat customers. Second, John‘s ability to attract and retain qualified employees, coupled with his implementation of procedures and controls, brought a new level of professionalism to the organization. The harmonious work environment that John was able to create for the employees brought a team spirited, can-do attitude to everyone around him. This environment increased productivity and efficiency leading to better employees and a better bottom line. Finally, John understands the importance of technology in the hospitality industry. He knows our point of sale system inside and out and has worked closely with our bookkeeper to adjust reports so they can be used daily, weekly and monthly in order to make necessary adjustments in everything from staffing and operating hours to cost of goods and menu engineering. In the fast paced environment of a high volume food and beverage operation, John has created the tools for him and his staff to capitalize on opportunities and to avoid negative results. In closing, I’d like to restate my strong recommendation for John as a Hospitality Industry Operations Consultant. I am confident that he will exceed expectations in this role. John is driven, confident, professional and extremely knowledgeable in all areas of the hospitality industry. I know that John will be a valuable asset to any organization that he is involved with. Please feel free to contact me with any other questions. Sincerely, Matthew Spiegel Owner, Spiegel International, Inc. matt@dynamicdistribution.co 518-298-1000