John Burick, MGA

Director of Marketing at Zyris Isolite
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Contact Information
us****@****om
(386) 825-5501
Location
Mission Viejo, California, United States, US

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Credentials

  • Lean Sigma Six Green Belt Course
    Army National Guard
    Dec, 2013
    - Nov, 2024
  • Top Secret (Sensitive Compartmentalized Information) Security Clearance
    United States Department of Defense
    Jan, 2013
    - Nov, 2024
  • Accelerated Leadership Training
    Sanofi
    Mar, 2003
    - Nov, 2024
  • Advanced Driving School
    Driving Dynamics
    Sep, 2001
    - Nov, 2024
  • Fundamentals of Management
    Sanofi
    Jun, 2001
    - Nov, 2024

Experience

  • Zyris Isolite
    • United States
    • Medical Device
    • 1 - 100 Employee
    • Director of Marketing
      • May 2022 - Jul 2023

      • Led and mentored a high-performing and multi-disciplinary marketing team including a Campaigns Manager, Social Media Manager, Digital Media/Graphics Designer, and Video Editor/Producer • Synchronized go-to-market strategies that generated brand awareness and customer demand • Supervised promotional strategies leveraging Search Engine Optimization and Search Engine Marketing • Collaborated with distributors developing personal and non-personal promotion campaigns • Managed a $1.2… Show more • Led and mentored a high-performing and multi-disciplinary marketing team including a Campaigns Manager, Social Media Manager, Digital Media/Graphics Designer, and Video Editor/Producer • Synchronized go-to-market strategies that generated brand awareness and customer demand • Supervised promotional strategies leveraging Search Engine Optimization and Search Engine Marketing • Collaborated with distributors developing personal and non-personal promotion campaigns • Managed a $1.2 million marketing and sales annual budget Show less • Led and mentored a high-performing and multi-disciplinary marketing team including a Campaigns Manager, Social Media Manager, Digital Media/Graphics Designer, and Video Editor/Producer • Synchronized go-to-market strategies that generated brand awareness and customer demand • Supervised promotional strategies leveraging Search Engine Optimization and Search Engine Marketing • Collaborated with distributors developing personal and non-personal promotion campaigns • Managed a $1.2… Show more • Led and mentored a high-performing and multi-disciplinary marketing team including a Campaigns Manager, Social Media Manager, Digital Media/Graphics Designer, and Video Editor/Producer • Synchronized go-to-market strategies that generated brand awareness and customer demand • Supervised promotional strategies leveraging Search Engine Optimization and Search Engine Marketing • Collaborated with distributors developing personal and non-personal promotion campaigns • Managed a $1.2 million marketing and sales annual budget Show less

  • AcelRx Pharmaceuticals
    • United States
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Federal Account Director
      • Jul 2019 - Nov 2021

      • Recognized as the 2020 Federal Account Director of the Year • Generated 32% of total company revenues from assigned federal accounts during Fiscal Year 2020-2021 • Created market access to the Department of Defense (DoD), Department of Veterans Administration, Department of Interior, and Indian Health Services (IHS) in the US-West for an analgesic used in certified medically supervised healthcare settings • Facilitated “buy and bill” for Surgical Centers and Emergency Services to… Show more • Recognized as the 2020 Federal Account Director of the Year • Generated 32% of total company revenues from assigned federal accounts during Fiscal Year 2020-2021 • Created market access to the Department of Defense (DoD), Department of Veterans Administration, Department of Interior, and Indian Health Services (IHS) in the US-West for an analgesic used in certified medically supervised healthcare settings • Facilitated “buy and bill” for Surgical Centers and Emergency Services to support the commercial team Show less • Recognized as the 2020 Federal Account Director of the Year • Generated 32% of total company revenues from assigned federal accounts during Fiscal Year 2020-2021 • Created market access to the Department of Defense (DoD), Department of Veterans Administration, Department of Interior, and Indian Health Services (IHS) in the US-West for an analgesic used in certified medically supervised healthcare settings • Facilitated “buy and bill” for Surgical Centers and Emergency Services to… Show more • Recognized as the 2020 Federal Account Director of the Year • Generated 32% of total company revenues from assigned federal accounts during Fiscal Year 2020-2021 • Created market access to the Department of Defense (DoD), Department of Veterans Administration, Department of Interior, and Indian Health Services (IHS) in the US-West for an analgesic used in certified medically supervised healthcare settings • Facilitated “buy and bill” for Surgical Centers and Emergency Services to support the commercial team Show less

  • Arbor Pharmaceuticals
    • United States
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2015 - Jul 2019

      • Served as the Product Manager providing tactical planning and support for US launch and brand plans • Developed personal and digital promotional materials and sales tactics supporting launch and brand plans • Ensured product positioning, branding, and messaging integrated into all internal and external communications including C-Suite presentations, training and sales materials, print and web-based advertising, and press releases • Engaged and managed external medical communications… Show more • Served as the Product Manager providing tactical planning and support for US launch and brand plans • Developed personal and digital promotional materials and sales tactics supporting launch and brand plans • Ensured product positioning, branding, and messaging integrated into all internal and external communications including C-Suite presentations, training and sales materials, print and web-based advertising, and press releases • Engaged and managed external medical communications agencies, research firms, and production companies to ensure deliverables within scope, on time, and on budget • Worked with Medical Affairs, Regulatory Affairs, and Legal cross-functional partners through meetings and Veeva Vault Promotional Review Process (PRC) • Developed Key Opinion Leaders to gain insights into emergency medicine and toxicology marketing strategies • Supervised agency and production companies in the design, production, and deployment of all printed and digital promotional materials and programs • Ensured product positioning, branding, and messaging integrated into all internal and external communications including C-Suite presentations, training and sales materials, print and web-based advertising, and press releases • Provided commercial input as a part of cross-functional team including Sales, Market Access, Training, Manufacturing, and Finance/Accounting to support launch planning, coordination, and execution • Demonstrated strong written and verbal communications skill developing and delivering C-Suite presentations

    • Senior District Sales Manager
      • Aug 2014 - Oct 2015

      • Built the ADHD/CNS Franchise in the US-West supporting commercial sales expansion plan • Led 13 specialty sales representatives and launched two products exceeding sales goals by 106%

  • Touchpoint Solutions
    • United States
    • Pharmaceutical Manufacturing
    • 300 - 400 Employee
    • Pharmaceutical District Manager
      • Feb 2014 - Sep 2014

      • Led 14 Customer Service Associates contracted by AstraZeneca in the Los Angeles and Las Vegas areas • Targeted managed care pockets of opportunity and pulled-thru end-of-lifecycle respiratory medications • Led 14 Customer Service Associates contracted by AstraZeneca in the Los Angeles and Las Vegas areas • Targeted managed care pockets of opportunity and pulled-thru end-of-lifecycle respiratory medications

  • US Army
    • United States
    • Armed Forces
    • 700 & Above Employee
    • Security Forces Advisor Team Leader
      • Aug 2011 - Feb 2014

      • Rated in the top 1% of officers serving in Regional Command-West during Operation Enduring Freedom • Led a 10-soldier combat advisor team, four civilian police mentors, and three interpreters assigned to 688 Afghan light fighters securing Helmand Province • Collaborated with Afghan provincial governors and other British, Italian, and US Marine Corps commanders to conduct stability and reconstruction operations • Served as the Project Officer in-charge training 3,000 soldiers… Show more • Rated in the top 1% of officers serving in Regional Command-West during Operation Enduring Freedom • Led a 10-soldier combat advisor team, four civilian police mentors, and three interpreters assigned to 688 Afghan light fighters securing Helmand Province • Collaborated with Afghan provincial governors and other British, Italian, and US Marine Corps commanders to conduct stability and reconstruction operations • Served as the Project Officer in-charge training 3,000 soldiers deploying to Afghanistan • Awarded the Bronze Star Medal, Combat Infantry Badge, and Afghanistan Campaign Medal Show less • Rated in the top 1% of officers serving in Regional Command-West during Operation Enduring Freedom • Led a 10-soldier combat advisor team, four civilian police mentors, and three interpreters assigned to 688 Afghan light fighters securing Helmand Province • Collaborated with Afghan provincial governors and other British, Italian, and US Marine Corps commanders to conduct stability and reconstruction operations • Served as the Project Officer in-charge training 3,000 soldiers… Show more • Rated in the top 1% of officers serving in Regional Command-West during Operation Enduring Freedom • Led a 10-soldier combat advisor team, four civilian police mentors, and three interpreters assigned to 688 Afghan light fighters securing Helmand Province • Collaborated with Afghan provincial governors and other British, Italian, and US Marine Corps commanders to conduct stability and reconstruction operations • Served as the Project Officer in-charge training 3,000 soldiers deploying to Afghanistan • Awarded the Bronze Star Medal, Combat Infantry Badge, and Afghanistan Campaign Medal Show less

  • McGrath RentCorp
    • United States
    • Real Estate and Equipment Rental Services
    • 200 - 300 Employee
    • Regional Sales Manager
      • Jul 2010 - Aug 2011

      • Managed three public-sector account managers, four commercial sales representatives, and four telemarketers leasing and selling modular buildings and storage containers in the Central Valley and Southern California area • Led the #1 sales team in the nation to exceed sales goals by 147% and collect over $500,000 on delinquent accounts • Managed three public-sector account managers, four commercial sales representatives, and four telemarketers leasing and selling modular buildings and storage containers in the Central Valley and Southern California area • Led the #1 sales team in the nation to exceed sales goals by 147% and collect over $500,000 on delinquent accounts

  • Santarus, Inc.
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • District Sales Manager
      • Apr 2004 - Jul 2010

      • Awarded the 2007 Leadership Award • Led seven specialty and six contract sales representatives in the US-Southwest • Launched and sold medications in the gastroenterology, pain management, and diabetes disease states • Created the Santarus Selling Process, New Hire Field Training Program, and New Sales Manager Orientation for the Training Department prior to primary product FDA approval • Awarded the 2007 Leadership Award • Led seven specialty and six contract sales representatives in the US-Southwest • Launched and sold medications in the gastroenterology, pain management, and diabetes disease states • Created the Santarus Selling Process, New Hire Field Training Program, and New Sales Manager Orientation for the Training Department prior to primary product FDA approval

  • Sanofi
    • France
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Area Sales Manager
      • Sep 2002 - Apr 2004

      • Recognized as the 2003 Area Sales Manager of the Year • Led eight sales associates in Los Angeles, Orange, and San Diego Counties in Southern California • Launched and sold medications in the respiratory, pulmonology, and infectious disease states • Served as a Sales Trainer at Aventis Pharmaceuticals University

    • Professional Sales Associate
      • Feb 1999 - Sep 2002

      • Received the 1999 NOVA National Sales Award • Launched and sold medications in the respiratory, pulmonology, and rheumatology disease states • Served as a Field Trainer for new hires at Aventis Pharmaceuticals University

  • Washington State University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Professor of Military Science
      • Nov 1995 - Dec 1998

      • Taught lower and upper division college courses in the Department of Military Science • Developed a Marketing Action Plan increasing enrollment by 42% and scholarship applications by 63% • Served as a University Academic Guidance Counselor and Academic Senate Representative • Awarded the Meritorious Service Medal and Army Commendation Medal • Taught lower and upper division college courses in the Department of Military Science • Developed a Marketing Action Plan increasing enrollment by 42% and scholarship applications by 63% • Served as a University Academic Guidance Counselor and Academic Senate Representative • Awarded the Meritorious Service Medal and Army Commendation Medal

  • Strategic Communication
    • Seattle, WA
    • Public Relations Consultant
      • Jun 1991 - Nov 1995

      • Contracted public relations and affairs services for LIMIT Initiative 553 and 573 Campaigns, Northwest Strategies, Burlington Northern Railroad, Associated Sand and Gravel, Washington State Emergency Management Division, City of Tacoma Thea Foss Waterway, Burlington Northern Railroad, Oak Harbor School District, and Washington State Superintendents Association • Developed strategic communication and community relations plans • Advanced public events and coordinated fundraisers for… Show more • Contracted public relations and affairs services for LIMIT Initiative 553 and 573 Campaigns, Northwest Strategies, Burlington Northern Railroad, Associated Sand and Gravel, Washington State Emergency Management Division, City of Tacoma Thea Foss Waterway, Burlington Northern Railroad, Oak Harbor School District, and Washington State Superintendents Association • Developed strategic communication and community relations plans • Advanced public events and coordinated fundraisers for United States Executive Branch officials and member of Congress • Fielded news media inquiries and organized press conferences • Wrote press releases, media advisories, white papers, and grant proposals • Edited newsletters, designed brochures and signage, produced radio actualities and advertising, and coordinated speakers bureaus • Facilitated focus groups and qualitative market research • Conduct crisis communication training • Recruited volunteers Show less • Contracted public relations and affairs services for LIMIT Initiative 553 and 573 Campaigns, Northwest Strategies, Burlington Northern Railroad, Associated Sand and Gravel, Washington State Emergency Management Division, City of Tacoma Thea Foss Waterway, Burlington Northern Railroad, Oak Harbor School District, and Washington State Superintendents Association • Developed strategic communication and community relations plans • Advanced public events and coordinated fundraisers for… Show more • Contracted public relations and affairs services for LIMIT Initiative 553 and 573 Campaigns, Northwest Strategies, Burlington Northern Railroad, Associated Sand and Gravel, Washington State Emergency Management Division, City of Tacoma Thea Foss Waterway, Burlington Northern Railroad, Oak Harbor School District, and Washington State Superintendents Association • Developed strategic communication and community relations plans • Advanced public events and coordinated fundraisers for United States Executive Branch officials and member of Congress • Fielded news media inquiries and organized press conferences • Wrote press releases, media advisories, white papers, and grant proposals • Edited newsletters, designed brochures and signage, produced radio actualities and advertising, and coordinated speakers bureaus • Facilitated focus groups and qualitative market research • Conduct crisis communication training • Recruited volunteers Show less

  • Comprint
    • Brazil
    • Printing Services
    • 1 - 100 Employee
    • Reporter
      • Oct 1988 - Jun 1991

      • Covered both Congressional Armed Services Committees, Department of Defense, and White House for the Pentagon's newspaper • Wrote news articles and editorials on military personnel policy • Interviewed Pentagon and Congressional elected officials • Covered the 43rd US Presidential Inauguration and Galas • Embedded with the Washington DC Metropolitan Police Department and National Guard to cover the "War on Drugs" • Received the "Best Coverage Award" for stories about… Show more • Covered both Congressional Armed Services Committees, Department of Defense, and White House for the Pentagon's newspaper • Wrote news articles and editorials on military personnel policy • Interviewed Pentagon and Congressional elected officials • Covered the 43rd US Presidential Inauguration and Galas • Embedded with the Washington DC Metropolitan Police Department and National Guard to cover the "War on Drugs" • Received the "Best Coverage Award" for stories about Operation Desert Storm Show less • Covered both Congressional Armed Services Committees, Department of Defense, and White House for the Pentagon's newspaper • Wrote news articles and editorials on military personnel policy • Interviewed Pentagon and Congressional elected officials • Covered the 43rd US Presidential Inauguration and Galas • Embedded with the Washington DC Metropolitan Police Department and National Guard to cover the "War on Drugs" • Received the "Best Coverage Award" for stories about… Show more • Covered both Congressional Armed Services Committees, Department of Defense, and White House for the Pentagon's newspaper • Wrote news articles and editorials on military personnel policy • Interviewed Pentagon and Congressional elected officials • Covered the 43rd US Presidential Inauguration and Galas • Embedded with the Washington DC Metropolitan Police Department and National Guard to cover the "War on Drugs" • Received the "Best Coverage Award" for stories about Operation Desert Storm Show less

Education

  • University of Maryland University College
    Master of Science - MS, Masters of General Administration (Financial Management)
  • California State University-Fullerton
    Bachelor's degree, Communications (News/Editorial)
  • Washington State University
    Integrated Marketing Communication Post Graduate Studies, Interdisciplinary
  • U.S. Army Command and General Staff College
    Military Operational Art and Science/Studies
  • California State University, Fullerton

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