Experience

Forward Action

• United Kingdom
• Fundraising
• 1 - 100 Employee

• Digital Strategy Manager

  • Oct 2021 - Present

  - Develop and oversee the implementation of digital mobilisation strategy to help clients meet their fundraising, growth and campaigning objectives- Line manage a small team - and collaborate with other departments in the company - to deliver projects- Experienced in key digital channels: paid social advertising, web and email- Drive a test and learn approach across all projects, ensuring clients can optimise their digital channels over time to get the best possible results- Worked with multiple progressive organisations: Greenpeace, Amnesty, Save the Children, British Red Cross, Mozilla Foundation, The Children's Society, FitzRoy, Full Fact, ONE, Good Law Project and Mermaids.

• Digital Strategist

  • May 2020 - Oct 2021

  I work with organisations from across the non-profit sector on digital strategy and project management.I specialise in digital mobilisation - that is driving people to take meaningful actions for charities at scale, whether that's fundraising, campaigning, or something else.Some of the areas I work on are:- Social Media advertising: generating leads and fundraising using Facebook and Instagram ads.- User experience: streamlining organisations' websites to ensure conversion rates are as good as possible.- Testing and optimisation: I help organisations systematically test, ensuring they're getting as much as possible out of their digital activity.- Supporter journeys: creating online journeys that effectively drive actions.Through this role I have developed particular skills in:- Using project management software to manage multiple projects concurrently- Stakeholder management: working with a range of internal and external teams to successfully run projects from start to finish- Facilitating meetings and workshops: leading meetings with internal and external teams, whether focused on fact-finding, strategising, brainstorming or problem solving.- Training others: I run internal and external trainings on areas such as Facebook Ads



Reprieve

• United Kingdom
• Legal Services
• 1 - 100 Employee

• Campaigns and Digital Officer

  • Jul 2018 - May 2020

  During nearly two year's in Reprieve's small but high-achieving digital team, I was involved in nearly all aspects of our campaigning and fundraising activities. I led on: - Email supporter journeys and email automation - Writing emails to inspire action, including fundraising - Running Facebook Ads to recruit new supporters - Analytics and reporting - Managing our CRM, including project-managing a move from BSD Tools to Engaging Networks I'm also heavily involved in other areas of our activity: - Writing engaging content for web - Designing graphics, gifs and videos for social media and web - Website management



World Horse Welfare

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Digital and Social Media Officer

  • Mar 2017 - Jul 2018

  At World Horse Welfare, I lead on social and digital media. The focus of this role was evolving our strategy to tie in with the organisation's goals, including: - raising profile and increasing brand recognition and awareness - driving traffic to the website to take action - increasing supporter base / leads - driving donations - increasing engagement, especially related to equine education - campaigning To help achieve those goals, I - Sourced and created content, including graphics, video, listicles, web news articles - Developed a "house style" and tone of voice to help increase recognition of the brand - Used in-platform analytics as well as third party tools to analyse performance of digital channels, and to guide future content accordingly. - Lead on community management, providing customer service and engaging in conversations with supporters (and detractors!) of the organisation - Ran Facebook Ads to grow social media following, increase engagement, drive traffic to the website and to fundraise.



University of Glasgow

• Glasgow, United Kingdom

• Research Assistant

  • Oct 2015 - May 2016



MARTIN, JOHNSTON & SOCHA LIMITED

• Kirkcaldy, United Kingdom

• Legal Trainee

  • Feb 2014 - Jul 2014



Compassion in World Farming

• Godalming

• Supporter Engagement Officer

  • May 2013 - Feb 2014



Atlas Knowledge

• Aberdeen, United Kingdom

• Quality Assurance Coordinator

  • May 2012 - May 2013