John Benfield
Marketing Officer at Horizonscan Ltd- Claim this Profile
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Topline Score
Bio
Credentials
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Emergency first aid at work
St John Ambulance
Experience
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Horizonscan Limited
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Marketing Officer
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Sep 2021 - Present
I am the Marketing Officer for Horizonscan, a specialist consultancy company providing support and advice to clients on Resilience, Crisis Management and Business continuity. I am the Marketing Officer for Horizonscan, a specialist consultancy company providing support and advice to clients on Resilience, Crisis Management and Business continuity.
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CHURCHILL HOUSE SCHOOL OF ENGLISH LANGUAGE LIMITED
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United Kingdom
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Education Management
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Business Development Manager
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Aug 2012 - Sep 2021
▪ Act on behalf of Churchill House main school as main sales and Business development contact.▪ Promote and Market all Churchill House courses to partners, Schools and Parents.▪ Maintain and ensure good business relations with all existing clients.▪ Develop and agree on a sales and marketing strategy for given markets and initiate new contacts to develop new business within given markets. ▪ Research and attend trade fairs and visit relevant agencies to maximise sales opportunities.▪ Liaise with the Director to ensure products being sold are operated in a profitable manner and according to the agreed products.▪ Keep accurate information of all allocations and bookings and associated costs.▪ Conduct research with existing clients to identify new market trends and identify any potential product improvements.▪ Maintain and develop sales in key designated products or markets.▪ Regular sales visits are made to ensure Churchill House’s continuing presence within the market.▪ Dealing with a network of agents as the main point of contact and assisting in the development of this agent network, assisting with the development of direct business in these specific products and markets.▪ Work with the Director to determine the appropriate marketing strategy as part of the overall marketing/business planning function.▪ Recruiting, inducting and developing new staff.▪ Develop our use of Social Media such as Facebook, Twitter and Instagram and other services like Hootsuite, LinkedIn, and Mailchimp to promote the school across multiple platforms. ▪ Act as the connection between multiple departments to ensure the delivery of a cohesive and popular product.
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Operations Manager
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Jun 2010 - Sep 2021
▪ Organising every facet of the overall running of the school itself.▪ Manage and support activity and teaching staff in all aspects of the activity programme.▪ Organise all logistics for group and individual students at the school.▪ Plan and prepare activity programmes for groups and individual students. ▪ Oversee the planning and implementation of transfers for all students arriving and departing the school/country. ▪ Ensure appropriate standards of staff and student discipline are maintained.▪ Hold daily (informal) and weekly (formal) meetings with staff, to ensure key priorities are understood and issued raised for management. ▪ Plan all staff allocation to ensure safeguarding ratios and skills are available for the number of students we have. ▪ Define and ensure Social Club and transfers income/expenditure remains within budget. ▪ Ensure the 24-hour availability of the main Emergency phone.▪ Assist with the welfare provision for all Churchill House students including initial, midcourse and monthly feedback.▪ Plan my development to stay in line with necessary licenses and safeguarding protocols.
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Activity Manager
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Jun 2009 - Nov 2009
Specific DutiesActivity Managers are responsible to the Centre Manager and must: Organise every facet of the weekly activity programme Manage and support activity and teaching staff in all aspects of the activity programme Confirm coach requirements and venue bookings with suppliers well in advance of each excursion Liase with the transfer department at Head Office concerning coach and taxi requirements for student arrivals and departures. Ensure appropriate standards of staff and student discipline are maintained Meet daily with Group Leaders concerning the daily/weekly schedule Hold daily (informal) and weekly (formal) meetings with staff Help create the weekly staff rota
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Lloyds Banking Group
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United Kingdom
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Financial Services
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700 & Above Employee
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Personal Banking Manager
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Jun 2005 - Mar 2009
I was responsible for supporting clients within the SME portfolio with all their banking needs including lending, deposits and a wide range of other services. You will grow the portfolio by bringing more of the bank's proposition to your existing clients, whilst ensuring the effective management of risk. This role is an integral part of the local market, developing business opportunities and representing the group in the professional community. You will be an ambassador for change, an early adopter of tools designed to improve the client and colleague experience and support your wider team and region to achieve their objectives.* Develops prescribed solutions and generates new opportunities by maintaining relationships with customers (small and medium-sized companies, retail clients, high net worth individual customers, etc.) to ensure their needs are met and/or supervises an account management team working within established systems.* Manages client relationships with guidance from senior colleagues or oversees relationship management with a group of more transactional clients and customers.* Meets the needs of significant customers related to a range of products and services and/or manages a customer advisor team over a given area.* Grows own capabilities by pursuing and investing in personal development opportunities and develops the capabilities of direct reports by working within existing development framework; provides specialised training or coaching in area of expertise to others throughout the organisation.* Uncovers emerging issues and/or needs and identifies potential causes, related issues, key stakeholders and barriers.* Identifies and evaluates complex expertise-led solutions against a range of criteria to find the ones that best meet business needs.* Delivers prescribed outcomes for area of responsibility by working within established strategic planning systems.
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Tiscali Business Services
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Telecommunications
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1 - 100 Employee
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Tele sales
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Sep 2002 - Jun 2003
KEY ROLES AND RESPONSIBILITIES1. Identify opportunities, produce leads and book appointments forthe sales force with the emphasis on high quality leads.2. Develop creative pitches and propositions aimed at specificindustry sectors3. Proactively follow up leads generated from canvassing by theaccount managers.4. Use of initiative to identify and follow up opportunities withcompanies who are not already on the database5. Manage the database to a high degree of accuracy to ensuretargeted marketing activity can take place to generate newbusiness6. Work closely with the marketing team to achieve salesobjectives7. Negotiate commercial terms within set guidelines8. Attend monthly meetings with the Corporate Account Managersto update information and discuss any issues9. Liase effectively with all departments within Olive to ensurecustomer requirements are met.10. Contribute to the team performance by sharing andimplementing Best Practise Ideas.
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