Experience

Trends Electronics International Inc.

• Canada
• Audio and Video Equipment Manufacturing
• 1 - 100 Employee

• National Sales Manager - Residential

  • Nov 2019 - Present



Plurison

• Western Canadian Territory Manager

  • Dec 2016 - Nov 2019



(Plurison) now FOCAL NAIM Canada

• National Sales Manager

  • Jan 2019 - Oct 2019



Meridian America Inc. (a subsiduary of Meridian Audio Ltd.)

• International Sales Manager

  • May 2014 - Nov 2016

  Led the creation of a Direct Dealer Reseller Network for MAI (Meridian America Inc.)in Canada, developing a distribution model across the country and relationship model between the brand, territory representatives and the reseller channel. Utilized knowledge of high end A/V and Meridian products with specialized coverage and targeted marketing campaigns in growth strategy, resulting in an increase in sales of over 200% across the Canadian market. Led the hiring, recruitment and management of territory representatives across Canada to achieve rapid sales growth and brand awareness, supervise territory representatives and manage performance.Direct management of dealer base, ensuring sales targets achieved and exceeded across Canada, with budget creation and management for sales and marketing. Obtain and provide regular sales forecasting and budget reporting.Created policy and procedure implemented by the Canadian sales team and partner dealer base, created specialized training program to ensure network-wide education of Meridian system specifications and technical design. Directed creation and implementation of MAI’s pricing structure and policies for the Canadian market.



Meridian Audio Ltd

• Computers and Electronics Manufacturing
• 1 - 100 Employee

• International Sales Manager

  • Feb 2013 - Jun 2014

  Developed strategy to achieve Meridian Audio sales growth in global markets, directing coverage and achieving partner growth targets within the reseller network in Mexico, South/Central America, Australia and New Zealand, and Canada.Conducted data analysis to target key areas in global market, ensured efficient and effective marketing and management of resources to grow Meridian’s distribution and network of resellers globally.Created and implemented key training activities for sales and support, ensuring technical and system support to global channel.



Aralex Acoustics

• Computers and Electronics Manufacturing

• National Sales Manager

  • 2007 - Jan 2013

  Brand management for high end A/V distribution, including brand acquisition, brand launch & marketing campaigns.Developed revenue growth strategy and direct marketing campaigns to implement, plan, and achieve targetsManaged sales team including territory representative recruitment, quarterly and annual performance evaluations, and technical training.Executive dashboard reporting including forecasting, budgeting and sales. Brand management for high end A/V distribution, including brand acquisition, brand launch & marketing campaigns.Developed revenue growth strategy and direct marketing campaigns to implement, plan, and achieve targetsManaged sales team including territory representative recruitment, quarterly and annual performance evaluations, and technical training.Executive dashboard reporting including forecasting, budgeting and sales.



Aralex Acoustics

• Computers and Electronics Manufacturing

• National Marketing / OEM Manager

  • 2002 - 2006

  Director of the National Marketing Campaign (print, web, mail), developed and maintained company website and marketing communications.Corporate Branding / P.O.P., price list development, formation and maintenance.Management of regional and national sales and marketing events as well as budgeting.Establishment of OEM National Sales and Service Division including designing, maintaining, and supporting technical installation training as well as full warranty service to Canada’s leading RV, House Boat and Oil Field Quarters manufacturers.

• National 12 Volt Manager

  • 1999 - 2002

  Responsibilities included but were not limited to:Brand acquisition, brand launch & marketing activities, sales and technical training, territory representative recruitment, training and management, Quarterly/Annual forecast, budget formation and analysis.



GETAWAY Marketing

• Independent Territory Representative

  • 1996 - 1998

  North Western Ontario, Manitoba, Saskatchewan North Western Ontario, Manitoba, Saskatchewan