John Alden
Head of Marketing Europe at Distell- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Philippe Fruchet
I worked for John within Scottish & Newcastle International. Whilst working with him I have learned not only from his experience and expertise in the field of marketing but also how to manage complexe multicultural business relationship. A great part of the business success in international relied on creating value with 3rd party distributors and John managed to give vision and communicate passion about Scottish & Newcastle Brand. This facilitated the commercial relationship with our customers moving the business away from a trading approach towards a longer term brand building strategy. As a manager John knows how to find the right balance between empowerment and support which allowed me to perform better at my Job. During the time I worked for John I always felt he was fair in his judgements which is a quality also recognized by his peers. As mentioned by others John’s enthusiasm, passion and good humor makes him a great person to work for which I would happily do again should the opportunity arise.
Ilkka Soini
John’s pragmatic yet enthusiastic approach and goal-oriented mindset combined with great people skills made him a greatly appreciated colleague at S&N. He is a highly dedicated marketing professional who is always keen to challenge the status quo and seek areas for improvement. John’s ability to engage with people from different cultures and backgrounds makes him a valuable asset for any international team. I would gladly work with John again in the future.
Philippe Fruchet
I worked for John within Scottish & Newcastle International. Whilst working with him I have learned not only from his experience and expertise in the field of marketing but also how to manage complexe multicultural business relationship. A great part of the business success in international relied on creating value with 3rd party distributors and John managed to give vision and communicate passion about Scottish & Newcastle Brand. This facilitated the commercial relationship with our customers moving the business away from a trading approach towards a longer term brand building strategy. As a manager John knows how to find the right balance between empowerment and support which allowed me to perform better at my Job. During the time I worked for John I always felt he was fair in his judgements which is a quality also recognized by his peers. As mentioned by others John’s enthusiasm, passion and good humor makes him a great person to work for which I would happily do again should the opportunity arise.
Ilkka Soini
John’s pragmatic yet enthusiastic approach and goal-oriented mindset combined with great people skills made him a greatly appreciated colleague at S&N. He is a highly dedicated marketing professional who is always keen to challenge the status quo and seek areas for improvement. John’s ability to engage with people from different cultures and backgrounds makes him a valuable asset for any international team. I would gladly work with John again in the future.
Philippe Fruchet
I worked for John within Scottish & Newcastle International. Whilst working with him I have learned not only from his experience and expertise in the field of marketing but also how to manage complexe multicultural business relationship. A great part of the business success in international relied on creating value with 3rd party distributors and John managed to give vision and communicate passion about Scottish & Newcastle Brand. This facilitated the commercial relationship with our customers moving the business away from a trading approach towards a longer term brand building strategy. As a manager John knows how to find the right balance between empowerment and support which allowed me to perform better at my Job. During the time I worked for John I always felt he was fair in his judgements which is a quality also recognized by his peers. As mentioned by others John’s enthusiasm, passion and good humor makes him a great person to work for which I would happily do again should the opportunity arise.
Ilkka Soini
John’s pragmatic yet enthusiastic approach and goal-oriented mindset combined with great people skills made him a greatly appreciated colleague at S&N. He is a highly dedicated marketing professional who is always keen to challenge the status quo and seek areas for improvement. John’s ability to engage with people from different cultures and backgrounds makes him a valuable asset for any international team. I would gladly work with John again in the future.
Philippe Fruchet
I worked for John within Scottish & Newcastle International. Whilst working with him I have learned not only from his experience and expertise in the field of marketing but also how to manage complexe multicultural business relationship. A great part of the business success in international relied on creating value with 3rd party distributors and John managed to give vision and communicate passion about Scottish & Newcastle Brand. This facilitated the commercial relationship with our customers moving the business away from a trading approach towards a longer term brand building strategy. As a manager John knows how to find the right balance between empowerment and support which allowed me to perform better at my Job. During the time I worked for John I always felt he was fair in his judgements which is a quality also recognized by his peers. As mentioned by others John’s enthusiasm, passion and good humor makes him a great person to work for which I would happily do again should the opportunity arise.
Ilkka Soini
John’s pragmatic yet enthusiastic approach and goal-oriented mindset combined with great people skills made him a greatly appreciated colleague at S&N. He is a highly dedicated marketing professional who is always keen to challenge the status quo and seek areas for improvement. John’s ability to engage with people from different cultures and backgrounds makes him a valuable asset for any international team. I would gladly work with John again in the future.
Experience
-
Distell
-
South Africa
-
Beverage Manufacturing
-
700 & Above Employee
-
Head of Marketing Europe
-
Jul 2015 - Present
-
-
-
Burn Stewart Distillers
-
east kilbride
-
Head of Marketing
-
Jun 2012 - Present
-
-
-
Finsbury Food Group
-
Food and Beverage Manufacturing
-
300 - 400 Employee
-
Brands Marketing
-
Jun 2011 - Jun 2012
-
-
-
-
Marketing Manager Portfolio Brands
-
Dec 2009 - Jun 2011
-
-
-
Scottish and Newcastle
-
Food and Beverage Services
-
1 - 100 Employee
-
International Marketing Manager
-
May 2001 - Dec 2009
-
-
-
Bacardi
-
Bermuda
-
Wine & Spirits
-
700 & Above Employee
-
Global Brands Manager
-
Jan 1999 - May 2001
-
-
-
Edrington
-
United Kingdom
-
Beverage Manufacturing
-
700 & Above Employee
-
Marketing Manager
-
May 1990 - Dec 1998
-
-
Education
-
1982 - 1986
The University of Edinburgh
BCom
Community
