Johann Ponnampalam, PhD
Founder at Decision Design Behavioural Consultancy- Claim this Profile
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Bio
Catherine Robson
Johann is a talented behavioural scientist, who is gifted at translating the research into accessible content and actionable, real life take-aways. He has worked with our clients, who are sophisticated business leaders, to help them understand the behavioural explanations for some of the seemingly inexplicable parts of life. Johann is an engaging speaker who is able to make the complex simple and comprehensible. We have loved working with him.
LinkedIn User
I have worked with Johann for 8+ years in numerous roles and contexts, and with a broad range of clients. I recommend him without hesitation. Johann is quickly becoming a global authority in applying behavioural science for commercial impact. His domain expertise, communication and consulting nous are all second to none. I believe he sets the benchmark for defining an expert practitioner, having mastered: -the ability to conceptualise business problems at enterprise scale -apply data, analytics and first principles science in truly meaningful ways for diagnosis and intervention -develop real world solutions with an understanding that few others have, of why they are optimal for a brand, its priority business objectives, and consumer behaviour I never hesitate to partner with Johann. I have and will continue to introduce Johann to my clients.
Catherine Robson
Johann is a talented behavioural scientist, who is gifted at translating the research into accessible content and actionable, real life take-aways. He has worked with our clients, who are sophisticated business leaders, to help them understand the behavioural explanations for some of the seemingly inexplicable parts of life. Johann is an engaging speaker who is able to make the complex simple and comprehensible. We have loved working with him.
LinkedIn User
I have worked with Johann for 8+ years in numerous roles and contexts, and with a broad range of clients. I recommend him without hesitation. Johann is quickly becoming a global authority in applying behavioural science for commercial impact. His domain expertise, communication and consulting nous are all second to none. I believe he sets the benchmark for defining an expert practitioner, having mastered: -the ability to conceptualise business problems at enterprise scale -apply data, analytics and first principles science in truly meaningful ways for diagnosis and intervention -develop real world solutions with an understanding that few others have, of why they are optimal for a brand, its priority business objectives, and consumer behaviour I never hesitate to partner with Johann. I have and will continue to introduce Johann to my clients.
Catherine Robson
Johann is a talented behavioural scientist, who is gifted at translating the research into accessible content and actionable, real life take-aways. He has worked with our clients, who are sophisticated business leaders, to help them understand the behavioural explanations for some of the seemingly inexplicable parts of life. Johann is an engaging speaker who is able to make the complex simple and comprehensible. We have loved working with him.
LinkedIn User
I have worked with Johann for 8+ years in numerous roles and contexts, and with a broad range of clients. I recommend him without hesitation. Johann is quickly becoming a global authority in applying behavioural science for commercial impact. His domain expertise, communication and consulting nous are all second to none. I believe he sets the benchmark for defining an expert practitioner, having mastered: -the ability to conceptualise business problems at enterprise scale -apply data, analytics and first principles science in truly meaningful ways for diagnosis and intervention -develop real world solutions with an understanding that few others have, of why they are optimal for a brand, its priority business objectives, and consumer behaviour I never hesitate to partner with Johann. I have and will continue to introduce Johann to my clients.
Catherine Robson
Johann is a talented behavioural scientist, who is gifted at translating the research into accessible content and actionable, real life take-aways. He has worked with our clients, who are sophisticated business leaders, to help them understand the behavioural explanations for some of the seemingly inexplicable parts of life. Johann is an engaging speaker who is able to make the complex simple and comprehensible. We have loved working with him.
LinkedIn User
I have worked with Johann for 8+ years in numerous roles and contexts, and with a broad range of clients. I recommend him without hesitation. Johann is quickly becoming a global authority in applying behavioural science for commercial impact. His domain expertise, communication and consulting nous are all second to none. I believe he sets the benchmark for defining an expert practitioner, having mastered: -the ability to conceptualise business problems at enterprise scale -apply data, analytics and first principles science in truly meaningful ways for diagnosis and intervention -develop real world solutions with an understanding that few others have, of why they are optimal for a brand, its priority business objectives, and consumer behaviour I never hesitate to partner with Johann. I have and will continue to introduce Johann to my clients.
Experience
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Founder
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Jan 2016 - Present
we integrate BEHAVIOURAL SCIENCE, ANALYTICS &CREATIVITYtoIDENTIFY,UNDERSTAND &INTERVENE AGAINST behavioural challenges linked to business objectiveswe are a team of PHD QUALIFIED BEHAVIOURAL SCIENTISTSeach with 12+ YEARScommercial consulting experiencewe didn't 'read the book'. we did the sciencewe're about creating impactful behaviour change to drive business objectives
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Speaker
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Mar 2015 - Present
2016, Vodafone The Itch2016, MSiX2016, PwC Lightning Talk2016, Sydney Health Tech2016, Social Ventures Australia, Lunch & Learn2016, VicSuper & Consult Australia2016, Affinity Private2016, HCF Lunch & Learn2015, PwC Analytics & Experience Centre, Lunch & Learn2015, CMSF
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Deakin University
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Retail Office Equipment
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1 - 100 Employee
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Adjunct Associate Professor of Psychology
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Oct 2014 - Present
Applied behavioural economics Behaviour change programs Corporate partnerships Course development Applied behavioural economics Behaviour change programs Corporate partnerships Course development
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Forethought Research
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United Kingdom
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Philanthropic Fundraising Services
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1 - 100 Employee
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Principal
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Feb 2006 - Jun 2015
Senior consulting, portfolio management and capability leadership roles over a span of 9.5 years at Australia's leading insights and analytics led consulting firms. Strong involvement in method development, design and delivery of complex insights programs and business development across eight industry vertical teams. Hands on involvement in mentoring and thought leadership at the firm. My most recent role was Forethought capability leader for GAIN - a consulting capability focussed on supporting profitable growth via gaining market share and margin. Responsible for strategy development, executive and agency partner strategy activation, and providing executional support for clients across the Forethought specialised industry consulting practices. ABOUT FORETHOUGHT Forethought is a strategic marketing and brand consultancy, delivering insight powered by high calibre colleagues utilising leading quantitative and qualitative methods. The Forethought edge comes from a rigorous approach, intellectual curiosity and deep industry knowledge. We partner with clients to help them build market share and profitability. Over nearly two decades, Forethought has been a multiple award winner in brand, acquisition, retention and communications research and is at the global forefront delivering innovations in research methods which reveal the thoughts as well as the non-conscious feelings which drive consumption. Show less
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Lecturer and Researcher
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2005 - 2009
Lecturer, tutor, researcher - Health, Medicine, Nursing & Behavioural Sciences Faculty. Lecturer, tutor, researcher - Health, Medicine, Nursing & Behavioural Sciences Faculty.
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Education
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Deakin University
BA (hons), Psychology -
Deakin University
PhD, Non-conscious information processing, Choice Modelling, Evolutionary Biology
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