Experience

Bidco Africa

• Kenya
• Manufacturing
• 700 & Above Employee

• Head of Revenue Growth Management

  • Nov 2022 - Present

  1. Accountable for leading delivery & execution of market NRM plans and becomes the face of NRM in all processes in the market 2. Analysis and recommendation of strategic and tactical headline prices and value chains to gain speedy alignment and approval of the commercial leadership, Category leaders and local executive teams. Act as convenor of the Pricing Committee which deliberates on and approves any pricing and value chain changes. Drive trade investment decisions relating to specific channels and total trade. 3. Responsible for decision support work on optimal trade terms and trade investments that drive margin accretive topline growth. Also ensures that M&E is promptly carried out on trade spend to drive future decision-making in sync with the S&OP process. 4. Identify interventions across the business related to NRM and rigorously manage performance against them. 5. Embeds NRM ways of working across the organization and serves as group lead of the NRM Centre of Excellence. 6. Deliver analytics to support cross-functional country business teams to drive alignment on Margin priorities (Brand, Finance, Customer Marketing, Consumer & Shopper Insights, Supply Chain, Category Management, etc.) on key outputs and opportunities to exploit across Price/Pack, Mix, and Promotion Optimization. Show less



Swvl

• United Arab Emirates
• Technology, Information and Internet
• 500 - 600 Employee

• Head, Demand, Strategy & Generation

  • May 2022 - May 2023

  Driving Growth and Profitability• Achieved 300% growth in topline while increasing profitability by 50% over the last 11 months• Prospected, Designed and Implemented Live Dispatch Pilot resulting in our most profitable plans, with highest GMV per plan and lowest CPS (cost per seat). • Rolled out Cashless Pilot in November leveraging an MPESA Till number to create up until that point, the plan with the highest GMV per day, lowest cps and best gross margin. This allowed the team to make a case for MPESA integration at booking• Successfully made a business case to move from distance-based pricing to flat pricing on routes in Nairobi resulting in the best gross margin achieved while at the same time growing network utilization• Prepared monthly and annual forecasts with strategy to achieve the targetsImproving Supplier and Captain Experience• Rolled out a process to track cash collection by captains per trip, giving suppliers visibility of cash collected and providing suppliers with more steady revenue. The process has been rolled out across 20% of our capacity• Redesigned captain bonus program resulting in 10% jump in First Station Reliability and customer rating of 4.75Growth Marketing and User Acquisition• Over-delivered on Q1 user targets through referral and organic channels by acquiring customers at low CPU using on-ground marketing• Created a route maturation merchandise and activation plan that has seen us mature routes in under 4 weeks from 2 months• Negotiated the first bus branding deal for Retail Kenya branding for 6 months giving us needed publicity to penetrate the market post 2021 relaunchDriving Strategic Collaboration• Spearheaded engagement of Cellulant as a payment provider for SWVL B2C, improving customer payment experience across all channels• Spearheaded asset finance conversations with potential lenders such as NCBA Group and Moove Africa• Partnered with Customer Experience team to close in-ride insurance partnership with Britam Show less

• Marketplace Operations Manager

  • Jun 2021 - May 2022

  Provide transformative tech-enabled mass transit solutions that enhance mass transit safety, reliability, and convenience in Nairobi, Kenya



Jumia Kenya

• Kenya
• Technology, Information and Internet
• 700 & Above Employee

• Head of Seller Management

  • Aug 2020 - Feb 2022

  The focus of this role is to build the most relevant marketplace in Kenya, powered by the largest number of engaged sellers, the widest choice of products and the best prices. In this role, I shape the way Jumia manages and animates thousands of sellers. Driving Sales & Marketing Revenue• In charge of delivering 60% of monthly gross revenue targets for Jumia through managing 5,000 vendors (brands, SMEs and long-tail vendors): • Lead a team of 3 account managers who, actively manage 200 accounts that account for 20% of monthly gross revenue using SalesForce• Drive monetization of Jumia marketplace by growing Sponsored Products and Jumia Express Revenues: (Achieved highest monthly revenue of 27K Euro in November, previous high was 17.9K Euros)• Provide top vendors with individualized strategies to grow their sales based on scenario matrixWebsite Animation• Develop campaigns to run on based on categories that are a focus on month-on-month• Source deals from vendors to match consumer needs provided by marketing teamVendor Onboarding• Lead acquisition and onboarding of key brands onto Jumia platform: (Brands onboarded include KETEPA, Text Book Center, and Bata)• Lead a team consisting of one manager and 3 associates who run day-to-day acquisition and incubation of 800 new vendors each month• In collaboration with the World Bank, run A/B tests to identify ways to simplify the onboarding process for new vendors and come up with new processesVendor Communications• In collaboration with Vendor Engagement associate, develop communication strategy and channels for key campaigns such Black Friday• Review all communication going out to vendors to ensure alignment with management• Secure budget for engagement plan based on communication strategyDemand Planning• Update monthly targets for all vendors based on country budget and share of business of each vendor• Developing price targets for key products to be sourced by the account managers for campaigns Show less

• Head Of Account Management

  • May 2020 - Aug 2020

  Lead a team of 3 account managers who manager 200 vendors that account for 20% of Gross Revenue

• Head of Vendor Incubation

  • Jul 2019 - May 2020

  Led a team of 5 to onboard 1000 individuals and SMEs monthly onto the Jumia platform and equipping them to grow their online businesses on Jumia



Proto Energy

• Kenya
• Oil and Gas
• 200 - 300 Employee

• Business Analyst

  • Mar 2018 - Jul 2019

  Management Reporting: • Prepared a daily dashboard with key metrics for the company including sales, production, working capital and inventory that is sent to the board • Maintained daily Income Statement for the company, and projections of the same Costing and Budgeting: • Developed costing framework for manufacturing cost for gas cylinders enabling company to decide on initial price for launching 6KG and 13KG cylinders in April 2018 • In collaboration with SAP consultants and the production team, developed costing module for manufacturing on SAP and revised the bill of materials for manufacturing • Provided monthly cost of manufacturing cylinders, taking into account defects, WIP and overheads, providing information that impacts pricing of cylinders in the market. • Perform monthly costing for all other departments in the company • Maintain a daily truck P&L statement that captures sales and costs by truck and enables the Logistics department to determine the most profitable routes and plan effectively to optimize truck usage • Prepared a 3-year financial model for the company that was presented to the board and bank that resulted in successful securing of an additional funding Customer Creation, Pricing and Sales Data Analysis and Reconciliation: • In collaboration with SAP consultants, developed pricing module on SAP and manage all company pricing on SAP. • Developed pricing segmentation strategy by route and volume for cylinder sales • Maintained Customer Master Data for all revenue streams and create customers as needed • Analyzed daily sales data and report on top customers per route, repeat sales per customer and other sales metrics • Provided suggestions for sales app improvement based on sales analysis and data checks Feasibility Studies and Market Research: • Performed market research on the market for LPG generators and market for auto gas in Kenya and presented it to the CEO Show less



EY

• Entertainment Providers
• 1 - 100 Employee

• Business Advisory Consultant

  • Sep 2016 - Jul 2017

  Comprehensive Capital Analysis and Review (CCAR) – Capital & Liquidity Planning for Bank Holding Companies • Participated in evaluating CCAR-impact of over 5000 issues logged in an enterprise-wide issue management system. • Prepared workshop decks that were presented to Directors and Managing Directors to assess impact of issues considered in scope for CCAR CFO Attestation, contributing to successful CCAR submission on April 5, 2017. • Scheduled meetings and managed communication with 200 issue owners across different time zones. • Tracked 40 goals over the course of the project and escalated any risks to the Managing Director level. • Served as the Flexibility Champion, coordinating predictable time off for a 30-person travel team. Regulatory Transformation – Enabling Bank Holding Companies Adapt Operations to Regulatory Landscape • Interpreted report instructions and developed business requirements for Hyperion Financial Management used to automate financial reporting to regulators resulting in substantially automated FR-Y 15 reports for FY17. Anti-Money Laundering/Know Your Customer Remediation Analyst • Performed Customer Due Diligence remediation for 100 customer accounts. People Engagement –Member of Black Professional Network and Americas-Africa Market Network (AAMN) • Conducted interview for “In the Spotlight” section of the Advancing Black Executives Network’s monthly newsletter circulated firm wide. • Participated in roll out of an Analyst Ambassador program to 20 new hires, conducted interviews with new hires to get feedback on their transition into the firm and presented a report justifying the expansion of the program. • As a member of the AAMN Steering Committee: Developed a SharePoint to facilitate an Innovation Challenge between 25 participants from EY Americas and 3 African countries. Show less



Cornell University Music Library

• Student Library Assistant

  • Aug 2013 - May 2016

  • Support and instruct patrons on how to navigate library resources such as books and their location, Audio Visual equipment and Online resources • Accurately sort and shelves all library materials; Charging and Discharging library materials to patrons • Support and instruct patrons on how to navigate library resources such as books and their location, Audio Visual equipment and Online resources • Accurately sort and shelves all library materials; Charging and Discharging library materials to patrons

• Business Advisory Program Intern

  • Jun 2015 - Aug 2015

  •Developed Excel templates for expected results for Schedule K and M of FFIEC 002 and FR 2900 reports •Calculated FX conversion balances for FR 2900 report •Presented to a panel of partners the implications of the Enhanced Prudential Standards (Dodd-Frank Section 165) on the business and operating models of foreign banks and on the US economy •Developed Excel templates for expected results for Schedule K and M of FFIEC 002 and FR 2900 reports •Calculated FX conversion balances for FR 2900 report •Presented to a panel of partners the implications of the Enhanced Prudential Standards (Dodd-Frank Section 165) on the business and operating models of foreign banks and on the US economy

• Financial Services Office- Advisory Launch Intern

  • Jun 2014 - Jul 2014

  •Shadowed Advisory Client servers working in Wealth and Asset Management and Banking helping with implementation of Basel III legislation and outsourcing project management. •Worked in Business Development and created presentations for the Partners and Executive Directors training events. •Tracked metrics for sales and client pursuits while organizing and comparing information to prior-set targets. •Worked in teams to develop and present a business opportunity proposal to Directors and Managers of the firm. Show less



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Audit Intern

  • Jun 2013 - Jul 2013

  •Analyzing entities financial statements and ensuring that they are free from risk of financial misstatement in accordance with IFRS standards. •Assisting in departmental administration tasks such as filing and updating client files. •Compiling data on assigned audit segments using Audit Software AS/2. •Analyzing entities financial statements and ensuring that they are free from risk of financial misstatement in accordance with IFRS standards. •Assisting in departmental administration tasks such as filing and updating client files. •Compiling data on assigned audit segments using Audit Software AS/2.



Tigoni District Hospital

• Volunteer Clerical Assistant

  • Apr 2008 - Apr 2008

  Performed clerical tasks such as registering new patients and also helped in pre-operation counselling of patients. Performed clerical tasks such as registering new patients and also helped in pre-operation counselling of patients.