Experience

lead link GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Senior Director Account

  • Sep 2018 - Present

  WITH PERFORMANCE TO CONVERSION You want to achieve real results with TV advertising? With us, you get reactions, visits, sales. Instant activation, measurable in real time. TV-SPOTS What is self-evident online, we now bring to TV: performance-driven creation that works. From functional low-cost productions to shiny high-end spots. According to your wishes we make everything possible. MEDIA We are experts in buying performance media. In our planning, we always have the relevant performance KPIs in mind. Of course, we continuously optimize our campaigns through testing and learning. TRACKING & DATA With our specially developed tools, we analyze the performance of each individual spot with pinpoint accuracy. And we create individual reports. To further improve their informative value, we enrich your tracking with additional external data. MARKET RESEARCH Where quantitative performance tracking reaches its limits, our market research comes in. We always keep an eye on long-term effects. In addition, we can provide valuable insights through targeted awareness tracking. This enables you to make even better business decisions. WE TURN VIEWERS INTO OUR CUSTOMERS Show less



RBE and SBE Gbr

• Entrepreneurs for environmental sustainability

  • Jun 2013 - Present

  Spokesman for the family business on renewable energy production, forestry and agriculture Spokesman for the family business on renewable energy production, forestry and agriculture



digame GmbH

• Germany
• Telecommunications
• 1 - 100 Employee

• Senior Consultant

  • Jul 2018 - Aug 2018

  - strategy and media consulting - revenue optimisation for media houses - interactive livestreaming app - concept & business case - strategy and media consulting - revenue optimisation for media houses - interactive livestreaming app - concept & business case



SPORT1 Media GmbH

• Germany

• Division Director - Diversification (Interactive Media, DRTV, CRM, DWH & Shop)

  • Jan 2016 - Jun 2018

  - data science (e.g. data analyses, datawarehouse, data-mining)- customer relationship management - diversification revenues (e.g. Sport1 e-commerce, DRTV, live-shopping) - executive producer of ROI-based live-shows budget responsibility & yield management diversification models / development of sales strategy & tactics discussion at management level with / international negotiations & contract design with media agencies & clients / management of media consulting & pre-/after-sales support / development of customised media solutions Show less

• Division Director - Interactive Media

  • Dec 2014 - Dec 2015


Constantin Sport Marketing GmbH
• Germany
• Advertising Services
• Head Of Department - Interactive Media

  • Sep 2010 - Nov 2014

SPORT1 GmbH
• Germany
• Spectator Sports
• 100 - 200 Employee
• Division Manager - Call Media & CRM

  • Apr 2010 - Aug 2010


DSF Deutsches Sportfernsehen GmbH

• Division Manager - Call Media

  • Nov 2007 - Mar 2010

  - performance live TV - budget owner - data science (dwh, hosting, SQL, Oracle, AB-Testing) - affiliate marketing - lead generation / cross selling / retention - performance live TV - budget owner - data science (dwh, hosting, SQL, Oracle, AB-Testing) - affiliate marketing - lead generation / cross selling / retention


Deutsches SportFernsehen GmbH
• Germany
• Spectator Sports
• Consulting Manager

  • Oct 2007 - Oct 2007


ProSiebenSat.1 Media SE

• Germany
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Executive Producer

  • Mar 2004 - Oct 2007

  - executive producer daytime - budget owner - dep. director editorial - head of casting and coaching - contact person to external telco-operators (e.g. IVR-provider, Vodafone, Deutsche Telekom, Telefonica) - executive producer daytime - budget owner - dep. director editorial - head of casting and coaching - contact person to external telco-operators (e.g. IVR-provider, Vodafone, Deutsche Telekom, Telefonica)



Sonix Group GmbH

• Germany
• Software Development

• Co-Founder

  • Jun 2003 - May 2004

  - our early bird idea was: Instore TV (content delivery via sat / server & cloud-systems didn't exist) - first client Burger King Restaurants Germany (product: King Channel) - testballoon with several gyms and airports (Berlin) - our early bird idea was: Instore TV (content delivery via sat / server & cloud-systems didn't exist) - first client Burger King Restaurants Germany (product: King Channel) - testballoon with several gyms and airports (Berlin)



Prisma Film- und Fernsehproduktions GmbH

• Senior Content Producer

  • Oct 2003 - Mar 2004

  - producer "RTL2 Frauentausch"(wife swap) - producer "RTL2 Frauentausch"(wife swap)


Piranha Digital GmbH
• Head of Production Department

  • Mar 2003 - May 2003


Viacom

• United States
• Entertainment
• 700 & Above Employee

• Deputy Editor In Chief - MTV Central

  • Jul 2000 - Feb 2003

  - director editorial - production supervisor MTV central europe (e.g. MTV Europe Music Awards, Rock on Ring) - executive producer of "In Touch", "Urban" & "Hacienda" - producer of "Select - live from Berlin" & "Campus Invasion" - director editorial - production supervisor MTV central europe (e.g. MTV Europe Music Awards, Rock on Ring) - executive producer of "In Touch", "Urban" & "Hacienda" - producer of "Select - live from Berlin" & "Campus Invasion"



CMC GmbH

• Germany
• IT Services and IT Consulting

• Producer

  • Jul 1999 - Jun 2000

  - teamlead image movies (e.g. Vodafone Germany and KölnMesse) - liveproducing business tv - teamlead image movies (e.g. Vodafone Germany and KölnMesse) - liveproducing business tv



VIVA Music Fernsehen GmbH & Co KG

• Editor

  • Jul 1995 - Jul 1999

  - producing "Interaktiv" - workdays 2h live - Germany´s no.1 tv-show for teenies in the 90th - producing "AMICA TV" - model casting show with Metropolitan Models New York City - international traveling and producing for the shows - producing "Interaktiv" - workdays 2h live - Germany´s no.1 tv-show for teenies in the 90th - producing "AMICA TV" - model casting show with Metropolitan Models New York City - international traveling and producing for the shows