Johanna Jacobi-Dorbeck
Freelance Copywriter at 5th World- Claim this Profile
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Bio
Experience
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5th World
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Canada
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Software Development
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1 - 100 Employee
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Freelance Copywriter
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Jul 2023 - Present
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Valencia Theater Seating
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Canada
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Retail
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1 - 100 Employee
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Social Media Coordinator
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Oct 2022 - Jul 2023
I diligently worked with web influencers to obtain mutually beneficial content collaborations to meet sales goals and marketing initiatives. Along side this task, I assisted in content strategy and in-house content creation efforts to grow and cultivate a known and distinguishable online presence across numerous social media channels. I took over the social media presence in both video and photo formats and built a strong brand voice and representation on Instagram primarily. I assisted with marketing copywriting for various different products and new releases as well as long form blog writing, email marketing and paid press-releases. In addition to it all, I worked among a fabulous team to support one another and help achieve shared goals within the marketing department and it’s growth at the company. Show less
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Social Media Coordinator
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Mar 2022 - Aug 2022
I worked closely with two sister companies signed to LiftOff Marketing. I generated and curated informational content for the brands' social media. I was responsible for sourcing images and creating associated captions with hashtag strategy for Instagram and Facebook. I worked closely with two sister companies signed to LiftOff Marketing. I generated and curated informational content for the brands' social media. I was responsible for sourcing images and creating associated captions with hashtag strategy for Instagram and Facebook.
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VFT Virtual Field Trips ltd
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Surrey, British Columbia, Canada
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Digital Marketing Coordinator
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Oct 2021 - Mar 2022
I assisted in the soft-rebranding of promotional content for social media marketing through the Pinterest and Facebook advertising platforms. I collaborated with the business founder to revamp and enhance shareable templates and graphics for social media campaigns, while also contributing to the revitalization of marketing strategies for Pinterest. Contributed to the redevelopment of colour templates, branding guidelines, and the overall brand appearance for Pinterest and Facebook through the use of Adobe Photoshop Suites and Canva platform. Show less
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Magic vs. Machine
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Canada
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Advertising Services
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1 - 100 Employee
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Brand Manager in Stealth mode
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Jun 2021 - Aug 2021
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Head of Heart
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Jun 2021 - Aug 2021
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Content Strategist
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Jan 2021 - Jun 2021
I managed a portfolio of 7 clients within the agency while serving in a Human Resources (Head of Heart) capacity for a team of 6 skilled graphic designers, project managers and web developers. I orchestrated social media canvassing and press release creation. Engaged in copywriting for Instagram and Facebook campaigns while collaborating closely with a multifaceted team comprising graphic designers, animators, and project coordinators to curate specialized and meaningful content. I diligently updated the client expense records, efficiently scheduled and confirmed meetings or appointments, and promptly addressed client inquiries and requests within the agency. Later, I would go on to conduct in-depth reviews of return on investments (ROIs) and campaign analytics with both the internal team and clients to foster continued success and growth for the brands. Show less
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Education
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Sheridan College
Journalism, Digital Communication and Media/Multimedia -
Sheridan College
Diploma of Education, Liberal Arts and Sciences, General Studies and Humanities