Experience

ACHT+1

• Germany
• Beverage Manufacturing
• 1 - 100 Employee

• Co-Founder & CEO

  • May 2022 - Present



media plan GmbH - Agentur

• Team Lead | New Business

  • Aug 2021 - Present

• New Business

  • Apr 2020 - Aug 2021



YBA - YOUR BEAUTIFUL ASPIRATION

• Business Consulting and Services

• Consultant | Global Brand Marketing & Media Management | TV, OoH, Print, Radio, Online-Audio

  • Sep 2018 - Present



Media Plan GmbH - Agentur

• Team Lead Berlin | Senior Media Consultant

  • Oct 2017 - Sep 2018

  • Self-reliant establishment of agency’s media department (office Berlin)• Implementation and management of TV structures and processes• Client acquisition (New Business), consulting and account management: e.g. smava, Scalable Capital, N26, Takeaway, Lieferando, MyHammer, JustFab, Fabletics • On-boarding and leadership of 9 employees• Planning, buying, controlling and on-going optimization of international offline marketing campaigns (cross-media, focus TV: synchronization & extension, intelligent retargeting)• Management of marketing research projects and business development

• Media Consultant | Stellvertretende Büroleitung Berlin

  • Feb 2017 - Oct 2017

• Media Consultant

  • Oct 2015 - Feb 2017



Leverate Media GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Global Media Manager

  • Sep 2014 - Sep 2015

  • Self-reliant establishment of agency’s entire media (especially) TV department • Implementation and management of all structures and processes• On-boarding and leadership of 2 employees• International marketing (responsibility for more than 10 countries)• Full budget responsibility (deals up to 10 million Euro net) • Performance optimized media planning and controlling• TV client acquisition, consulting and account management• TV production and process management• Online and cross media campaigns (TV synchronisation, TV extension etc.)• Management of marketing research projects and business development



Tirendo Holding GmbH

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Brand Marketing Manager

  • Sep 2012 - Aug 2014

  • Management of the whole TV campaign process incl. spot production (responsibility for 7 TV spots with Sebastian Vettel - highest brand awareness in the German tire market within 24 months) • Responsibility and negotiation of buying conditions, innovative media (successful closing of a media for revenue deal)• Brand & strategic partnerships (refinancing of TV spots with the help of different advertising subsidies)• Media briefing, guidance and supervision of media agencies• Planning, buying, controlling and on-going optimization of other international offline marketing campaigns (promotion, print, radio, strategic cooperation and PR)



STYLEBOP.com

• Social Media & Sales

  • Aug 2010 - Nov 2012



mymuesli GmbH

• Sales

  • Feb 2010 - Jul 2010