Johanna Haataja
Marketing Specialist at Firstbeat Technologies- Claim this Profile
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English Full professional proficiency
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Swedish Limited working proficiency
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Finnish Native or bilingual proficiency
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French Elementary proficiency
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German Elementary proficiency
Topline Score
Bio
Credentials
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Advanced Google Analytics
Google -
Google Tag Manager
Google -
Social Media Marketing Certification
HubSpot
Experience
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Firstbeat Technologies
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Finland
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Health, Wellness & Fitness
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1 - 100 Employee
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Marketing Specialist
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Jul 2021 - Present
Firstbeat is the leading provider of physiological analytics and services for well-being and sports. We transform heartbeat data into personalized information on exercise, stress and recovery. Over the course of two decades, we have helped over 10,000 organizations and thousands of sports teams worldwide to reach their health and performance potential with science-backed confidence.Firstbeat Life for Partners: Support your clients and unlock better health and well-being.Firstbeat Life for Companies: A company-level understanding of your employees’ well-beingFirstbeat Life for Individuals: Balance stress and recovery for better healthFirstbeat Sports: Optimize training, recovery, and performance with comprehensive physiological analytics.
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Marketing Specialist
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Aug 2020 - Jul 2021
M.A.D. offers the most popular solutions and consultation for architectural BIM and life-cycle management, 3D modeling, and visualization.Nordic BIM Group was formed when Graphisoft Norway, Nolliplan in Sweden and M.A.D in Finland joined forces in 2020. M.A.D. offers the most popular solutions and consultation for architectural BIM and life-cycle management, 3D modeling, and visualization.Nordic BIM Group was formed when Graphisoft Norway, Nolliplan in Sweden and M.A.D in Finland joined forces in 2020.
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Editor In Chief
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Feb 2019 - Mar 2020
Finnish Association Singapore has been operating in Singapore for over 40 years. The association aims to enable its members to adjust to their new home country, find new social contacts, and provide information on living in Singapore. Association organizes a variety of events and meetings. - Renewed member magazine outlook and created phraised content. - Further developed member related materials and processes to serve association´s members better.- Part of a team assigned to website development.- Successful event planning and organisation of various of events.
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Responsible for Member Management
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Sep 2017 - Mar 2020
Responsible for administration of member management, customer service and communication. The first point of contact for member enquires and accountable for coordinating materials involving member communications and other material related member management.
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Set Free CrossFit
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Singapore
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Health, Wellness & Fitness
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Crossfit Coach
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Jan 2018 - Mar 2020
Leading group classes up to 25 people. Leading group classes up to 25 people.
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Marketing Manager
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Jan 2017 - Jul 2017
Optimal Spine and Sport Dimensions is a wellness clinic with a strong focus on sports rehabilitation, chiropractic treatment, and customer education towards health. The company offers services in multiple locations in London and strives to develop its offering continuously. Responsible for planning company marketing and communications. In charge of developing company digital marketing, social media, and content creation while analysing marketing returns. Accountable for scouting successful promotion locations while ensuring that set targets were met. Managed a promotion team of six members. In charge of new company customer development as well as relationship development with strategic business partners.- Succesfully futher developed company´s integrated marketing activities including digital marketing, social media, email marketing, promotional marketing and events.- Successfully handled company´s new website launch and created content for inbound marketing.- Improved marketing results with increased awareness, increased social media following, created traffic and leads.- Managed promotional team of 6 members.
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Alma Mediaratkaisut
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Finland
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Advertising Services
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1 - 100 Employee
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Sales Manager
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Sep 2010 - Dec 2010
Talentum Events is a leading events and media company in Finland which produces more than 300 annual events across multiple industries. Driven individual who contributed to the achievement of challenging business and personal objectives. I actively maintained the overall business development of the brand, defined and drove operational and sales strategies, for both new and existing customer. Contributed to the promotional strategy of events and the operational aspects of the day to ensure positive delivery of the events. - Successful B2B sales results in short time.- Recognized for positive input into the development of marketing activities
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Factor Nova
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Finland
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Events Services
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1 - 100 Employee
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Account Manager
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Apr 2009 - Sep 2010
Factor Nova is an integrated marketing agency specialized in brand-building experiences for experiential marketing. Core competence includes events, trade fairs, shop in shop concepts, promotion, internal marketing, digital marketing, marketing concepts, corporate events for B2B Marketing and B2C customers.Drove new business development and account management for both b2b and b2c sector clients aiming to build strong relationships while acting as a key interface between the agency and the client. Responsible for managing the client brief process, including planning and reviewing creative. Examined and recommended branding and reputation building strategies, deployed key marketing skills to execute the sustained promotion of products and services.• Established long-term customer relationships and acquired new business.• Successfully drove new business development.• Provided effective oversight on integrated marketing campaigns for global and smaller customers, worked alongside the account team and external stakeholders to achieve budgets and timelines.• Improved the quality and quantity of marketing communication solutions, successfully led the company to its first major pitch, which enhanced corporate revenue.
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Pfizer
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Marketing Assistant
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2008 - 2009
Pfizer is one of the world’s premier innovative biopharmaceutical companies, discovering, developing, and providing over 100 different medicines, vaccines and consumer healthcare products that help save and transform the lives of millions of people around the world.Coordinated and execute marketing campaigns online and offline for a global pharmaceutical company targeted for both the hospital and consumer sector. The primary point of contact between advertising agencies and the product team working on multiple product areas. Wrote and published web pages and newsletters and other materials to support marketing activities. Organized and delivered events and took overall responsibility for all aspects of data management and administration of the CRM system.• Selected as a project team member responsible of launching new CRM system for Pfizer Finland. Later selected as a admin user.• Delivered highly successful campaigns for hospital customers and consumers.
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Sokotel Oy
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Finland
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Hospitality
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100 - 200 Employee
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Customer Service Sales Representative
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2006 - 2008
Sokotel Oy is SOK’s subsidiary in the travel and hospitality business, operating seven Radisson Blu Hotels and fourteen Sokos Hotels in Finland. Sokotel Oy has operations in the Greater Helsinki region, Tampere, Oulu and Vaasa. Radisson Blu Marina Palace Hotel in Turku is operated by Turun Osuuskauppa.- Sales and customer service via phone and email Sokotel Oy is SOK’s subsidiary in the travel and hospitality business, operating seven Radisson Blu Hotels and fourteen Sokos Hotels in Finland. Sokotel Oy has operations in the Greater Helsinki region, Tampere, Oulu and Vaasa. Radisson Blu Marina Palace Hotel in Turku is operated by Turun Osuuskauppa.- Sales and customer service via phone and email
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Education
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2015 - 2016
London Metropolitan University
Msc International Marketing Communications -
2004 - 2007
Haaga-Helia University of Applied Sciences
Tourism and marketing
Community
