CEO Office

• Aug 2022 - Present

Helping Managing Director and President Director in all jobs related to strategy, goal-setting, evaluation, planning, etc. on daily basis to solve problems 360 degree in the company. Coordinate and drive cross-functional high impact initiatives. Support executive decision making and strategic evaluations. Evaluate, plan and implement new key projects.

Business Development, Public Relations & Partnership

• Feb 2022 - Aug 2022

Business Advisor

• Feb 2021 - Nov 2021

- Advising the brand strategy to the founders (CEO and CMO) - Give recommendations in all business aspects (including profit and loss calculation) of the brand and product performance for making profitable business - Develop dental partnership strategy in order to maintain relationships with partners in key cities, Jakarta, Bandung, Surabaya, Medan, Bali - Develop pricing and promotions to activate the market in order to generate new customers and deliver a monthly revenue target -… Show more - Advising the brand strategy to the founders (CEO and CMO) - Give recommendations in all business aspects (including profit and loss calculation) of the brand and product performance for making profitable business - Develop dental partnership strategy in order to maintain relationships with partners in key cities, Jakarta, Bandung, Surabaya, Medan, Bali - Develop pricing and promotions to activate the market in order to generate new customers and deliver a monthly revenue target - Build and maintain collaborations with other departments to implement the strategy (Online team, Finance, Clinic, Marketing, IT, Legal and HR) - Open a new channel to generate revenue by building offline activation strategy instead of only depending on online channel Show less - Advising the brand strategy to the founders (CEO and CMO) - Give recommendations in all business aspects (including profit and loss calculation) of the brand and product performance for making profitable business - Develop dental partnership strategy in order to maintain relationships with partners in key cities, Jakarta, Bandung, Surabaya, Medan, Bali - Develop pricing and promotions to activate the market in order to generate new customers and deliver a monthly revenue target -… Show more - Advising the brand strategy to the founders (CEO and CMO) - Give recommendations in all business aspects (including profit and loss calculation) of the brand and product performance for making profitable business - Develop dental partnership strategy in order to maintain relationships with partners in key cities, Jakarta, Bandung, Surabaya, Medan, Bali - Develop pricing and promotions to activate the market in order to generate new customers and deliver a monthly revenue target - Build and maintain collaborations with other departments to implement the strategy (Online team, Finance, Clinic, Marketing, IT, Legal and HR) - Open a new channel to generate revenue by building offline activation strategy instead of only depending on online channel Show less

Strategic Alliances Associate Manager

• Jul 2016 - Aug 2019

Manage & lead the department of Horeca and special channel, direct report to the Head of Digital Business and Special Channel Create marketing strategies (B2B & B2C) for national implementation Develop and mapping distribution strategy for the products within national distribution and present to the management (Head and C-level) Coordinate and monitor plan progress to maximize growth in the channel Identify potential distributors and sub-distributors, then appoint the distributor… Show more Manage & lead the department of Horeca and special channel, direct report to the Head of Digital Business and Special Channel Create marketing strategies (B2B & B2C) for national implementation Develop and mapping distribution strategy for the products within national distribution and present to the management (Head and C-level) Coordinate and monitor plan progress to maximize growth in the channel Identify potential distributors and sub-distributors, then appoint the distributor (Prambanan Kencana) in-line with the distribution strategy Lead 7 national team members (in Jakarta, Bandung, Semarang, Surabaya, Bali and Medan) for the monthly reports, current issues, problem solving, and also strategy implementation Maintain coordination with other departments (Brand, Finance, Production, Legal, Creative team) for campaign implementation using horeca and special channel Monitor and track cost and effectiveness of the campaigns and activities to achieve the target Approach and maintain relation with potential partners to build sales and business agreement (distributor, horeca and special channel partners) to establishes sales performance and make a long time relationship Identify channel issues and new business opportunities to support growth revenue (between product and channel), and develop the strategy to make it sustainable Sourcing, dealing and maintain the Nutrifood`s product with distributors and sub-distributors in order to make sure product availability in the targeted channel and market Show less Manage & lead the department of Horeca and special channel, direct report to the Head of Digital Business and Special Channel Create marketing strategies (B2B & B2C) for national implementation Develop and mapping distribution strategy for the products within national distribution and present to the management (Head and C-level) Coordinate and monitor plan progress to maximize growth in the channel Identify potential distributors and sub-distributors, then appoint the distributor… Show more Manage & lead the department of Horeca and special channel, direct report to the Head of Digital Business and Special Channel Create marketing strategies (B2B & B2C) for national implementation Develop and mapping distribution strategy for the products within national distribution and present to the management (Head and C-level) Coordinate and monitor plan progress to maximize growth in the channel Identify potential distributors and sub-distributors, then appoint the distributor (Prambanan Kencana) in-line with the distribution strategy Lead 7 national team members (in Jakarta, Bandung, Semarang, Surabaya, Bali and Medan) for the monthly reports, current issues, problem solving, and also strategy implementation Maintain coordination with other departments (Brand, Finance, Production, Legal, Creative team) for campaign implementation using horeca and special channel Monitor and track cost and effectiveness of the campaigns and activities to achieve the target Approach and maintain relation with potential partners to build sales and business agreement (distributor, horeca and special channel partners) to establishes sales performance and make a long time relationship Identify channel issues and new business opportunities to support growth revenue (between product and channel), and develop the strategy to make it sustainable Sourcing, dealing and maintain the Nutrifood`s product with distributors and sub-distributors in order to make sure product availability in the targeted channel and market Show less

Head of Marketing & Communications

• 2015 - 2016

- Manage and lead the marketing and communications department - Recruit, manage and make training for the team, incl. create an internship program - Create and manage IMC (Integrated Marketing Communication) strategy, through ATL, BTL, and digital channels - Build and manage partnerships with other brands - Manage PR and media activities, such as press release, media relations, media conference - Create and manage budgeting of the department to achieve the target - Make… Show more - Manage and lead the marketing and communications department - Recruit, manage and make training for the team, incl. create an internship program - Create and manage IMC (Integrated Marketing Communication) strategy, through ATL, BTL, and digital channels - Build and manage partnerships with other brands - Manage PR and media activities, such as press release, media relations, media conference - Create and manage budgeting of the department to achieve the target - Make daily, weekly and monthly report and achievement to the topline level Show less - Manage and lead the marketing and communications department - Recruit, manage and make training for the team, incl. create an internship program - Create and manage IMC (Integrated Marketing Communication) strategy, through ATL, BTL, and digital channels - Build and manage partnerships with other brands - Manage PR and media activities, such as press release, media relations, media conference - Create and manage budgeting of the department to achieve the target - Make… Show more - Manage and lead the marketing and communications department - Recruit, manage and make training for the team, incl. create an internship program - Create and manage IMC (Integrated Marketing Communication) strategy, through ATL, BTL, and digital channels - Build and manage partnerships with other brands - Manage PR and media activities, such as press release, media relations, media conference - Create and manage budgeting of the department to achieve the target - Make daily, weekly and monthly report and achievement to the topline level Show less

Marketing Communications

• Jun 2014 - Aug 2015

- Handle all external communications activities for kompas.com - In-line marketing communication strategy for the department - Create an integrated campaign and ensure end to end campaign implementation - Responsible on P&L of marketing communications department - Build creative campaign and activities (online and offline) in order to generate web traffic and revenue - Handle all external communications activities for kompas.com - In-line marketing communication strategy for the department - Create an integrated campaign and ensure end to end campaign implementation - Responsible on P&L of marketing communications department - Build creative campaign and activities (online and offline) in order to generate web traffic and revenue

Marketing Promotions Coordinator

• Jun 2013 - Jul 2014

- Manage and lead regional teams in Bali and East Nusa for strategic promotion - Create integrated marketing plan for area development - Manage budget and P&L of every activities on the regional level - Make and build networking with strategic partners and communities - Build and manage PR and media activities (media gathering, media release, media relations) on regional level - Maintain and manage distributors on the areas - Manage and lead regional teams in Bali and East Nusa for strategic promotion - Create integrated marketing plan for area development - Manage budget and P&L of every activities on the regional level - Make and build networking with strategic partners and communities - Build and manage PR and media activities (media gathering, media release, media relations) on regional level - Maintain and manage distributors on the areas

Account Executive

• May 2012 - May 2013

- Create creative campaign and event concepts, present them to the clients - Coordinate and deal with third parties for campaign implementations, such as booth / event productions, malls - Ensure end-to-end event and campaign implementation - PR and media activities, such as media monitoring, media pitching, media conference, media relations, crisis issue management - Create creative campaign and event concepts, present them to the clients - Coordinate and deal with third parties for campaign implementations, such as booth / event productions, malls - Ensure end-to-end event and campaign implementation - PR and media activities, such as media monitoring, media pitching, media conference, media relations, crisis issue management

Internship

• 2012 - 2012