Johan Haeger

Head of Enterprise Sales at Cinode
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Contact Information
us****@****om
(386) 825-5501
Location
Stockholm County, Sweden, SE
Languages
  • English Full professional proficiency
  • Portuguese Professional working proficiency
  • French Professional working proficiency
  • Spanish Professional working proficiency
  • Swedish Native or bilingual proficiency

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Helena Nygren

With the business objectives in focus Johan is leading and developing the team and each individual at the same time. He is always driving and encouraging new thinking, and being available and supportive as a manager. Johan is a generous, ambitious and open minded person with high integrity. In a world of speed and change, Johan is not only guiding and supporting others, but also curious to learn and develop his own capabilities. All of this makes Johan a great leader, colleague and contributor in any organization.

Jonas Heimer

Johan is a true team player. A great leader. And a fantastic contribution to any organization. I have had the pleasure to have Johan as part of my leadership team for over two years and he has always been in the forefront of driving the organization towards new heights. Constructive, pragmatic and super focused on always achieving more together. I would recommend Johan as a candidate into any organization based on his very broad sales and marketing background and capabilities, but also for his ability to manage teams, stakeholders, and large, complex projects. During his time in the Ericsson Cloud & IP leadership team Johan was driving his team and our external communications efforts. This included positioning Ericsson in a new and unexplored business area, breaking new ground in digital, PR and co-marketing with tier-1 partners and revising our events strategy, just to mention a few. Again, Johan would add value to any company and I recommend him for any endeavor he chooses to pursue.

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Credentials

  • Inbound Certification
    HubSpot
    Jul, 2016
    - Nov, 2024

Experience

    • Sweden
    • Software Development
    • 1 - 100 Employee
    • Head of Enterprise Sales
      • Jan 2021 - Present

      Sales and Marketing at Cinode - a service helping consulting companies work smarter, faster and smoother with their talents, partners & customers. Competence is the single most important asset that companies and individuals possess today. At Cinode we’re passionate about identifying and leveraging consultant businesses competence using smart tools. Do you want to know more about how to unlock the full potential in sales, delivery and competence management? Contact me and learn how Cinode can help your business grow. Show less

    • Sales and Marketing
      • Nov 2017 - Dec 2020

      Helping consulting companies work smarter, faster and smoother with their talents, partners & customers.

    • Sweden
    • Telecommunications
    • 700 & Above Employee
    • Head of Marketing Communications and External Communications, Business Unit Cloud & IP
      • Aug 2014 - Jun 2017

      Responsibility: Establish, organize and lead a new unit for marketing communications, digital transformation, events, product demos, brand, PR and communication towards media, investors and industry analysts. Results: - Formed global communications team of ten staff, interfacing 20+ internal and many external key stakeholders (agencies, event organizers, media, partners etc). - Improved brand perception for IT and telecom cloud solutions among key stakeholders such as industry analysts and media through top class product launch communications. Became #1 in NFV. - Implemented inbound marketing with Hubspot and Episerver CMS. Improved lead conversion and digital impact. - Implemented new event strategy which led to higher volume, focus and increased impact. - High leadership scores and key stakeholder feedback in challenging mix of start-up type and more established business working environment and with team of employees in 9 hr time zone difference. Show less

    • Sweden
    • Telecommunications
    • 700 & Above Employee
    • Head of Tactical Marketing, Business Unit Networks
      • 2012 - 2014

      Responsibility: Manager for global team of 10 senior staff responsible for content marketing, storytelling and campaigns to increase brand preference and sales. Part of leadership team and steering groups. Tasks: Change management, merge two units, handle budget decrease and redundancy process. Develop and launch new global marketing campaign. Create customer success stories, videos, presentations, white papers, webinars, blogs, web, social media and industry events (ie Mobile World Congress). Budget, goals, follow-up. Results: Managed redundancy process, implemented new organization, established high performing team. Recruited key individuals. Leadership results up 20% (well above average). Reduced event resource needs 20% with maintained quality. Campaign used globally. Show less

    • Sweden
    • Telecommunications
    • 700 & Above Employee
    • Team leader Marketing and Communications, Business Unit Networks
      • 2007 - 2011

      Responsibility: drive market growth and brand for market category. Goals, coaching and follow-up of staff, part of leadership team (3 years). Tasks: Create the marketing and communications strategy, plan and activities. Budget, market research for content marketing and messages, agency collaboration, spokesperson for area. Partnerships with industry, suppliers, NGOs and organizations (UN, SIDA, SPIDER, Commonwealth Telecommunication Organization) to influence technology preference among key stakeholders. Results: Successful social media projects led to increased digital footprint. Ericsson's brand ranked #1 and top of mind in market category. Market growth and preference of our vs competiting technologies helped secure business for several years to come. Show less

    • Sweden
    • Telecommunications
    • 700 & Above Employee
    • Area Sales manager and Account Manager
      • 2000 - 2006

      Various sales roles. 2004-2006: Area sales manager South America for enterprise segment. P/L responsiblity for Brazil and 6 other markets, sales strategy, budget negotiations, partner management and business development. Result: Surpassed all sales goals (+40% YoY in flat market). 2002-2003: Technical Sales Manager. Main interface to tier one account in the US. Result:Helped secure very large strategic (3G) break-in deal. Market has been of key importance since. 2001: Account Manager based in Brazil, sales of new technology. All customer meetings in Portuguese. Result: Team secured 40 MUSD in complex direct sales. Successfully transferred competence from HQ. Quickly built strong relationships between key units. 2000: Developed and implemented pricing strategy for new technology and solutions. Show less

    • Sweden
    • Telecommunications
    • 700 & Above Employee
    • Product Management and Marketing Trainee
      • 1999 - 1999

      Attended Ericsson's Product Management and Marketing Trainee Program. A two month assignment as part of the KAM organization in Mexico was one of many highlights. Attended Ericsson's Product Management and Marketing Trainee Program. A two month assignment as part of the KAM organization in Mexico was one of many highlights.

    • France
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing Assistant
      • 1996 - 1996

      Designed, built and populated CRM database to make customer contact more efficient. Worked for three more companies in Spain and France during 96-98 in marketing/tourism/finance, in French and Spanish. Designed, built and populated CRM database to make customer contact more efficient. Worked for three more companies in Spain and France during 96-98 in marketing/tourism/finance, in French and Spanish.

Education

  • School of Business, Economics and Law at the University of Gothenburg
    Master’s Degree, Business Administration
    1992 - 1999
  • Berghs School of Communication
    Digital Creative Writing
  • Université Bordeaux Montaigne (ex - Bordeaux 3)
    French
    1995 - 1996
  • Universidad de Salamanca
    Marketing and management, investment analysis, history of economics
    1998 -
  • Universidad Veracruzana, Mexico
    Spanish
    1997 -
  • Lerums Gymnasium
    High School Diploma, Mechanical Engineering

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