Johan den Bakker
Product owner mobile app development at A2B Marketing- Claim this Profile
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Bio
Dave Heilbron
Johan worked in my team at Aegon as interim employer branding expert. He has created and designed our content strategy for for our new crm talent acquisition tool. Johan is strategically savvy and analytical.
LinkedIn User
Johan worked in my team as the business manager for the Benelux. In his time he created a true team spirit, he demonstrated a strategic mindset and reshuffled the team to do more with less. He also led through extremely challenging times of the pandemic and the business delivered very good results under these circumstances. It was an honor to have him in my team and I wish him well in his next steps.
Dave Heilbron
Johan worked in my team at Aegon as interim employer branding expert. He has created and designed our content strategy for for our new crm talent acquisition tool. Johan is strategically savvy and analytical.
LinkedIn User
Johan worked in my team as the business manager for the Benelux. In his time he created a true team spirit, he demonstrated a strategic mindset and reshuffled the team to do more with less. He also led through extremely challenging times of the pandemic and the business delivered very good results under these circumstances. It was an honor to have him in my team and I wish him well in his next steps.
Dave Heilbron
Johan worked in my team at Aegon as interim employer branding expert. He has created and designed our content strategy for for our new crm talent acquisition tool. Johan is strategically savvy and analytical.
LinkedIn User
Johan worked in my team as the business manager for the Benelux. In his time he created a true team spirit, he demonstrated a strategic mindset and reshuffled the team to do more with less. He also led through extremely challenging times of the pandemic and the business delivered very good results under these circumstances. It was an honor to have him in my team and I wish him well in his next steps.
Dave Heilbron
Johan worked in my team at Aegon as interim employer branding expert. He has created and designed our content strategy for for our new crm talent acquisition tool. Johan is strategically savvy and analytical.
LinkedIn User
Johan worked in my team as the business manager for the Benelux. In his time he created a true team spirit, he demonstrated a strategic mindset and reshuffled the team to do more with less. He also led through extremely challenging times of the pandemic and the business delivered very good results under these circumstances. It was an honor to have him in my team and I wish him well in his next steps.
Credentials
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Certified SAFe® 5 Agilist
Scaled Agile, Inc.Apr, 2021- Oct, 2024 -
Data Science and Agile Systems Engineering - Certificate University ofMaryland
edXMar, 2021- Oct, 2024 -
Professional Product Owner - PSPO I
Scrum.orgMar, 2021- Oct, 2024 -
Professional Scrum Product Owner™ I (PSPO I)
Scrum.orgMar, 2021- Oct, 2024 -
AWS Essential Training for Developers
LinkedInFeb, 2021- Oct, 2024 -
Amazon Web Services: Exploring Business Solutions
LinkedInFeb, 2021- Oct, 2024 -
Becoming a Product Manager
LinkedInFeb, 2021- Oct, 2024 -
Transitioning from Waterfall to Agile Project Management
LinkedInJan, 2021- Oct, 2024
Experience
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A2B Marketing
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Advertising Services
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1 - 100 Employee
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Product owner mobile app development
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Jun 2022 - Present
As a Product Owner I am responsible for steering the development of a mobile app for the mobility sector as contracted by a company in this sector.Activities include:- Product vision and roadmap- Market research- Backlog management, creating user stories- Demo's with stakeholders, reporting and stakeholder management- Attend daily's, steer sprint planning- Align with UX designers and developers and resolve issues, find alternative solutions
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Interim, B2B Marketing, Recruitment Marketing, Product Marketing, Branding
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Apr 2021 - Present
I use my drive for results and experience in marketing, business en recruitment to help companies get from A to B and achieve their marketing and sales objectives, get more and happier customers, users or candidates, and grow their business:- Develop, launch and optimise branding, lead generation and job marketing campaigns- Create new and winning products, services and features- Uncover unique insights about customer and the market through research and data analysis- Coach and develop teams and agile ways of working Show less
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Openbaar Ministerie
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Netherlands
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Law Enforcement
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700 & Above Employee
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Employer branding & Recruitment marketing
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Feb 2022 - Present
For the public prosecution service, a Dutch governmental institution, I am responsible for all employer branding and recruitment marketing activities, including: - Leading a smal team of digital / recruitment marketeers - Employer branding campaign and recruitment campaigns for target groups, such as lawyers, ICT experts, cybercrime experts, using social media, LinkedIN, Google, print, podcasts, events/PR - Development and roll-out of an internal referral campaign - Implementation and optimisation of LinkedIn contract with jobslots, recruiter seats, talent insights Show less
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Aegon
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Financial Services
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700 & Above Employee
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Interim - Employer Branding and Recruitment Marketing
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Aug 2021 - Dec 2021
As interim recruitment marketeer I worked on: - Marketing campaigns to strengthen Aegon's employer brand and generate applications for IT roles and roles in the business - Several projects, including development of CRM strategy, optimisation of LinkedIn and development of referral program As interim recruitment marketeer I worked on: - Marketing campaigns to strengthen Aegon's employer brand and generate applications for IT roles and roles in the business - Several projects, including development of CRM strategy, optimisation of LinkedIn and development of referral program
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Shell
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Oil and Gas
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1 - 100 Employee
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(Interim) Regional Sales and Marketing Lead - Benelux - Shell Lubricants
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Dec 2019 - Apr 2021
I was asked as an interim to lead the regional Lubricants business team of 15 team members in Benelux. To increase pipeline, conversions and team happiness I helped the Sales, Marketing and Ops teams to improve collaboration and organise around specific customer segments, adopting new and more targeted marketing and sales tactics. This resulted in 80% increase in reported sales funnel and boosted team spirit during Covid-19.
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Recruitment Marketing Manager - Europe, Middle East, Africa
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Jan 2014 - Dec 2019
After several years of B2B marketing and sales I picked up the challenge to lead a 12 FTE employer branding & marketing team with 3Mio+ US$ for the EMEA region. Shifted the focus to emotive, digital marketing, applied B2B tactics and created a highly motivated, digitally skilled, data and performance driven team. Increased ROI by 40% with innovative digital marketing campaigns. and won Gold Dolphin award for branding campaign 'The Future. Yours to Make.' Created a CRM, mobile app and new global website for Shell Careers, which doubled conversion from visit to application. Show less
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Marketing Manager - Shell energy Europe
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2007 - Jan 2014
Developed Marketing programs to increase sales and build the Shell brand in the B2B energy market. I worked with local country marketing teams to create a new, consistent and compelling pan-European brand positioning, which became the starting point for new products and a joined up regional marketing plan, toolkit and DAM. Developed and launched new products and value added services in Germany, Austria, Hungary, Slovakia. Shifted marketing strategy to a mix of online and offline events, PR, lead generation campaigns. Show less
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Esprit Telecom BV
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Netherlands
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Information Technology and Services
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1 - 100 Employee
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Director Marketing & Sales
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2004 - 2007
Led the Marketing, Sales and Customer Service teams (18 FTE) of Esprit Telecom, the first alternative telecoms provider in NL, now part of Ziggo, through a company take-over. Achieved 110% growth of monthly sales order intake and 40% reduction of customer attrition through development of new products and acquisition/win-back and low-biller campaigns. Increased additional revenues by optimizing the Esprit partner channel. Led the Marketing, Sales and Customer Service teams (18 FTE) of Esprit Telecom, the first alternative telecoms provider in NL, now part of Ziggo, through a company take-over. Achieved 110% growth of monthly sales order intake and 40% reduction of customer attrition through development of new products and acquisition/win-back and low-biller campaigns. Increased additional revenues by optimizing the Esprit partner channel.
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Senior Channel Marketing Manager
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Jan 2001 - 2004
Moved with family to Rio de Janeiro to work with Embratel, the Brazilian telecoms market leader. Led a 18 FTE team to improve sales productivity. Set up two new sales channels: resellers and telesales, and was awarded ‘Best Telecom Channel’ in professional telecoms media. Digitalised the team, introduced E-learning and digital marketing. Provided systems support to 1200 FTE sales force. Moved with family to Rio de Janeiro to work with Embratel, the Brazilian telecoms market leader. Led a 18 FTE team to improve sales productivity. Set up two new sales channels: resellers and telesales, and was awarded ‘Best Telecom Channel’ in professional telecoms media. Digitalised the team, introduced E-learning and digital marketing. Provided systems support to 1200 FTE sales force.
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Senior Marketing Manager
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1998 - 2001
LT member, built a new business of $25 million annually recurring revenue developing and marketing telecoms services to the Dutch SME market. Created successful products and supporting marketing campaigns for indirect and direct sales channels. Opened the first online shop for telecoms services in The Netherlands. LT member, built a new business of $25 million annually recurring revenue developing and marketing telecoms services to the Dutch SME market. Created successful products and supporting marketing campaigns for indirect and direct sales channels. Opened the first online shop for telecoms services in The Netherlands.
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Project Manager Marketing and Communication
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1991 - 1998
Marketing, Knowledge Management, IT projects. Clients / employers: KPN telecoms, CSC Computer Science Corporation, University of Wageningen, NOVEM Innovation Marketing, Knowledge Management, IT projects. Clients / employers: KPN telecoms, CSC Computer Science Corporation, University of Wageningen, NOVEM Innovation
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Education
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2019 - 2019
Google Digital Marketing Leadership
Google - Digital Marketing Leadership course -
1999 - 2000
Erasmus University Rotterdam
E-Commerce and E-business (training course) -
1999 - 1999
Intermediair Professional Training
Business Process Redesign -
1997 - 1998
SRM
Marketing NIMA A and NIMA B -
1983 - 1992
Wageningen University & Research
Ir, Marketing and communication, Agricultural Engineering -
1977 - 1983
Groen van prinsterer college Den Haag
VWO
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