Experience

PhantomBuster
• France
• Software Development
• 1 - 100 Employee
• Product Marketing Manager

  • Jan 2023 - Present


TikTok

• United States
• Entertainment Providers
• 700 & Above Employee

• Global Product Marketing - eCommerce Insights

  • Apr 2022 - Jan 2023

• Product Marketing Manager - eCommerce, Lead Generation, and Landing Page Solutions

  • Oct 2020 - Apr 2022

  South East Asia focused PMM working on our Vertical (Industry Specific) advertising solutions such as Dynamic Showcase Ads, Collection Ads, Lead Generation, and more. Leading the Go To Market Strategy in SEA, and acting as the bridge between Product teams and Sales teams. Taking market inbound insights and transforming it to feature excellence and product feedback, and taking products to the market by creating narratives, pitch materials, and product understanding. Finally activating and scaling the products by identifying the Product Market Fit, and delivering sales enablement trainings and webinars based on product insight.Speaker at Product Marketing Alliance APAC 2021 Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Key Account Manager | South Asia Emerging Markets

  • Apr 2018 - Oct 2020

  Growing and digitizing the Fashion and Travel verticals in Pakistan and Sri Lanka. Working with major brands in the region to increase performance of their digital marketing investment, educate local talent, and grow the digital footprint.

• Associate Account Strategist - Swedish Market

  • Aug 2015 - Apr 2018

  Worked with Swedish companies in various sectors to grow the impact of their Google advertising investment. In total I worked with over 300 companies in Sweden and abroad. Developed an expertise within all things Google Ads, marketing automation, machine learning, and conversion optimization. Had a key impact on the GANT - Couple Thinkers campaign strategy and execution



Sigma

• United States
• Design Services
• 1 - 100 Employee

• Consultant in Corporate Culture

  • Feb 2015 - May 2015

  Worked on defining and changing the corporate culture and DNA of one of Sweden's largest supermarket chains. www.sigma.dk Worked on defining and changing the corporate culture and DNA of one of Sweden's largest supermarket chains. www.sigma.dk

• Business Associate Intern (SMB Sales Nordic)

  • Jun 2014 - Aug 2014

  Wrote Business plan on how to accelerate growth for Small and Medium Business segment in Sweden. Attended trainings on online marketing strategy, Google ads, and apps. Did quantitative and qualitative analysis to explore growth opportunities in the market. Wrote Business plan on how to accelerate growth for Small and Medium Business segment in Sweden. Attended trainings on online marketing strategy, Google ads, and apps. Did quantitative and qualitative analysis to explore growth opportunities in the market.



The North American Oil & Gas Technology Group

• Market Reseacher - Internship

  • Jun 2013 - Aug 2013

  At NA Oil & Gas, I did market research focusing on Chinese Shale Gas development. NA Oil & Gas is an American consulting firm looking for possible consulting and technology transfer between US and China. My role was to research companies active in the industry, gas field owners, possible clients and competitors, as well as looking for investment connections and partners in China. At NA Oil & Gas, I did market research focusing on Chinese Shale Gas development. NA Oil & Gas is an American consulting firm looking for possible consulting and technology transfer between US and China. My role was to research companies active in the industry, gas field owners, possible clients and competitors, as well as looking for investment connections and partners in China.



Hugo Boss

• Germany
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Advisor

  • 2010 - Jun 2013

  Worked as Sales Advisor in the Scandinavian flagship store of Hugo Boss as part-time job during my bachelor studies. Apart from becoming an expert at suits and formal wear, I received great sales training and had the opportunity to actively work with pursuing personal and store KPIs, giving me great insights in the world of retail. I also worked with customers from all around the world, particularly Chinese. I was on a daily basis shifting between selling in Danish, Swedish, English, Chinese and Norwegian. Show less



Time Communications 时空传信

• Vice President Sales and Marketing

  • Oct 2012 - Feb 2013

  Time Communications is a Chinese Social Media Data Mining and Analytics firm based in Beijing. I was hired in an early stage during the development of the Minimum Viable Product. My role was to find possible clients and investors as well as Beta Testers, hire sales staff and outline the business strategy. Time Communications is a Chinese Social Media Data Mining and Analytics firm based in Beijing. I was hired in an early stage during the development of the Minimum Viable Product. My role was to find possible clients and investors as well as Beta Testers, hire sales staff and outline the business strategy.



Casspe Productions

• France
• Performing Arts

• Entrepreneur, Media and Graphic Design

  • 2007 - 2009

  After high school, I founded my own company within photo, radio, print, web, and video and did radio reports for a traveling show at the Swedish National Radio channel P3, from countries like China, Serbia and Turkey. For my work I was nominated Young Entrepreneur of the Year in southern Sweden in a competition arranged by Founders Alliance. http://sverigesradio.se/sida/artikel.aspx?programid=2948&artikel=2220940 Nominated by Drivhuset in the competition Young Entrepreneur of the Year, 2009. http://www.mynewsdesk.com/se/pressroom/founders_alliance/pressrelease/view/tre-unga-entreprenoerer-taevlar-om-att-bli-baest-i-soedra-sverige-293775 Show less