Joanna Gancarczyk
Head of Marketing & Communication at 25wat- Claim this Profile
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Polish Native or bilingual proficiency
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English Full professional proficiency
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German Elementary proficiency
Topline Score
Bio
Credentials
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Projektant Procesu Design Thinking
Design Thinking_InstituteMay, 2021- Sep, 2024 -
English EF SET Certificate - C1 level
EF Education FirstFeb, 2021- Sep, 2024 -
Certyfikat Styl Myślenia: Wizjoner Humanista
FRIS Style MyśleniaAug, 2019- Sep, 2024 -
Moderator Design Thinking
Design Thinking_InstituteApr, 2017- Sep, 2024 -
Master of Sales / Mistrz Sprzedażu
Witalni.plApr, 2016- Sep, 2024
Experience
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25wat
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Poland
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Advertising Services
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1 - 100 Employee
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Head of Marketing & Communication
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Jan 2021 - Present
• Since 2018, I am a leader of the marketing department in a dynamic, fast-growing, global digital agency with a growth marketing mindset. (The entire organization currently employs over 100 experts - 2023).• As part of my role, I am responsible for all processes within the department, including team management, business development, sales support, pricing strategies, and substantive supervision of strategic and marketing projects.• On a daily basis, I work closely with the WEB and Product Design departments as a Senior Growth Marketing Consultant, developing growth strategies for startups, software houses, and digital products with Polish and global reach.Most significant achievements:• During my tenure, the agency doubled its annual revenue from marketing unit twice in a row, despite the challenging times of the pandemic and recession from 2020-2023.• Successfully grew the team from 1 to 20 people overseeing recruitment processes, providing mentoring, and devising team development plans.• Implementation of professional development paths, leading to 5 promotions from specialist to marketing manager/project manager levels. Maintained a consistently low turnover rate of around 10%.• Led over 50 strategic and branding projects for polish and global brands and e-commerce companies.• Worked with ex: Kaufland, CARPRO, BOBOQ, Orsted Poland, Pracuj.pl, SO COFFEE, Student Depot, Selena SA, Essity, Czas na Herbatę, Echo Investment• Along with the leadership team of 25wat, secured a high position in the Top Digital Agencies 2021 ranking by Clutch.co. Also maintained a customer satisfaction rating of 4.9/5 on Clutch.co in 2020, 2021, and 2022.• Conducted over 2000 hours of strategic sessions, consultations, and workshops with business owners, management teams, C-level executives, and marketing teams - my consultations were rated very highly by clients, as evidenced by further recommendations and references. Show less
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Communication & Marketing Manager (team leader)
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Mar 2018 - Dec 2020
From 2018 to 2021 my role in 25wat and scope was similar to present but because of an increase in responsibility for the whole business unit and team expansion, I was promoted to a new position Head of Marketing with full responsibility for the business unit.• In 2020 I played an active role in creating STOP COVID, the first healthcare mobile app in Europe designed to fight COVID-19 in collaboration with the Polish Ministry of Digital Affairs.• In 2018-2020 I played a part in creating and developing Titans 24, a cybersecurity startup that was nominated for the global Startup Contest at the 2019 Web Summit event.In 2018 Contributed to the creation and development of ARBUZZ, the first Polish mobile app to communicate using Augmented Reality, which received an award - 50 Creatives in Business by Brief Magazine. Show less
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Design Mentorship
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Poland
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Design Services
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1 - 100 Employee
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Mentor
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May 2023 - Present
W ramach Design Mentorship można skorzystać z mojego wsparcia mentoringowego w obszarach takich jak Strategia marki | Branding| Design Thinking | Service Design | Marketing Leadership | Growth Marketing | Product Marketing W ramach Design Mentorship można skorzystać z mojego wsparcia mentoringowego w obszarach takich jak Strategia marki | Branding| Design Thinking | Service Design | Marketing Leadership | Growth Marketing | Product Marketing
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INCO
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El Salvador
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Wholesale Building Materials
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1 - 100 Employee
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Growth Marketing Mentor / Instructor
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Jan 2023 - Present
I am responsible for creating and conducting two editions of Growth Marketing courses for participants of the Inco Academy. I also provide mentoring to the participants to help them kickstart their careers in marketing. My first course received high ratings of 9/10 and many recommendations. I am responsible for creating and conducting two editions of Growth Marketing courses for participants of the Inco Academy. I also provide mentoring to the participants to help them kickstart their careers in marketing. My first course received high ratings of 9/10 and many recommendations.
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Uniwersytet SWPS
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Poland
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Higher Education
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500 - 600 Employee
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Lecturer - Design Thinking & Brand Identity and Communication Strategy
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Jan 2023 - Present
As a practitioner, I teach SWPS University students how to use the Design Thinking methodology in the creative process. I'm also lecturing about Brand Identity and Communication Strategy. As a practitioner, I teach SWPS University students how to use the Design Thinking methodology in the creative process. I'm also lecturing about Brand Identity and Communication Strategy.
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Freelancer
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Software Development
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1 - 100 Employee
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Branding & Marketing Consultant | Communication Strategist | Moderator | Business Trener
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Jan 2014 - Present
As Consultant I provide: Marketing Trainings & Mentorings Service Design & Design Thinking workshop facilitation Growth Marketing & Employer Branding Strategies Branding Selected Clients: Profi Lingua, Thaumatec Group, Viviamo, INCO Academy, SWPS University As Consultant I provide: Marketing Trainings & Mentorings Service Design & Design Thinking workshop facilitation Growth Marketing & Employer Branding Strategies Branding Selected Clients: Profi Lingua, Thaumatec Group, Viviamo, INCO Academy, SWPS University
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BNI Polska
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Poland
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Business Consulting and Services
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100 - 200 Employee
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Stanowisko Member of BNI Business Organisation - BNI North Wrocław
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Sep 2022 - May 2023
I represented 25wat and myself in the BNI Poland organization, presenting our company's offerings at biweekly networking meetings for business owners from various industries in the Wrocław group. As a result of these efforts, I significantly expanded my personal network and established several valuable partnership and sales contracts. I represented 25wat and myself in the BNI Poland organization, presenting our company's offerings at biweekly networking meetings for business owners from various industries in the Wrocław group. As a result of these efforts, I significantly expanded my personal network and established several valuable partnership and sales contracts.
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Titans24
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Poland
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Information Services
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PR & Media Relations Consultant
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Mar 2018 - Dec 2020
Titans24.com is a cybersecurity, automated system to protect SMEs from cyber threats. It shields websites and web applications under 11 security layers and protection BOTs. We are #GuardiansoftheCyberGalaxy 🤜🤛 Titans24.com is a cybersecurity, automated system to protect SMEs from cyber threats. It shields websites and web applications under 11 security layers and protection BOTs. We are #GuardiansoftheCyberGalaxy 🤜🤛
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POiNTB
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Poland
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Public Relations and Communications Services
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1 - 100 Employee
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SoMe & PR Coordinator
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Nov 2016 - Mar 2018
Key duties in this role: Social Media & Public Relations Branding & Art Direction - Outdoor/Digital Content Marketing & Influencer Marketing Biggest achievements in this role: Successfully organized a corporate event for over 1000 attendees. Won 3 tenders for social media management services. Key duties in this role: Social Media & Public Relations Branding & Art Direction - Outdoor/Digital Content Marketing & Influencer Marketing Biggest achievements in this role: Successfully organized a corporate event for over 1000 attendees. Won 3 tenders for social media management services.
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Content Solutions
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India
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Writing and Editing
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1 - 100 Employee
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Content Marketing Specialist
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Jan 2015 - Apr 2016
Key duties in this role: Content Marketing, SEO Copywriting, Social Media Participated in tenders, photo shoots, and video sessions. Achievements: Created a social media growth strategy for the gastronomic portal codogara.pl and creating a naming for a content portal of one of the major interior design e-commerce platforms in Poland. Key duties in this role: Content Marketing, SEO Copywriting, Social Media Participated in tenders, photo shoots, and video sessions. Achievements: Created a social media growth strategy for the gastronomic portal codogara.pl and creating a naming for a content portal of one of the major interior design e-commerce platforms in Poland.
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C.C.I.G
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United States
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Sales Consultant / Senior Back Office Consultant
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Nov 2012 - Jun 2014
✔ Creating sales presentations to communicate product features in terms of benefits ✔ Conducting sales calls with customers to close deals ✔ Creating documentation in the system ✔ Evaluating customer purchase requirements and recommending the best offers for both B2B and B2C customers. ✔ Maximizing customer retention through quick resolution of their issues and up-selling. ✔ Creating sales presentations to communicate product features in terms of benefits ✔ Conducting sales calls with customers to close deals ✔ Creating documentation in the system ✔ Evaluating customer purchase requirements and recommending the best offers for both B2B and B2C customers. ✔ Maximizing customer retention through quick resolution of their issues and up-selling.
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Education
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2015 - 2017
University of Wrocław
Master's degree, Communication Design -
2012 - 2015
University of Wroclaw
Bachelor of Journalism and Social Communication, Journalism and Social Communication
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