Experience

Circus Street

• United Kingdom
• E-Learning Providers
• 1 - 100 Employee

• Digital and eCommerce consultant

  • 2022 - Present

  Immerse into clients' corporate mission from the point of view of their Chief Digital Officer (CDO) and Chief Marketing Officer (CMO). Identify capability gaps across the organisation and design upskilling programme, enabling accelerated business growth. Clients include P&G, MARS, Lego, Coca-Cola, Kraft Heinz, GM, Colgate, PepsiCo Immerse into clients' corporate mission from the point of view of their Chief Digital Officer (CDO) and Chief Marketing Officer (CMO). Identify capability gaps across the organisation and design upskilling programme, enabling accelerated business growth. Clients include P&G, MARS, Lego, Coca-Cola, Kraft Heinz, GM, Colgate, PepsiCo



Tallity

• Startup Advisor

  • 2021 - Present



Wella Company

• Switzerland
• Personal Care Product Manufacturing
• 700 & Above Employee

• Vice President, Global eCommerce and IT (Spin off from Coty)

  • 2018 - 2022

  - Led Professional Haircare eCommerce business - Designed, established and led teams at HQ and 16 markets, with strategic and operational responsibilities over B2B and DTC eCommerce platforms, Strategic partnership with eCommerce retailers and marketplaces, and Company-wide IT enablement with external technology partners - Identified and launched new business models delivering new revenue stream - Identified and launched global capabilities to optimise internal processes - Drove knowledge consolidation and sharing across teams



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• Vice President, Global eCommerce

  • 2018 - 2020

  - Led eCommerce team with strategic and operational responsibilities over B2B and DTC eCommerce platforms and Strategic partnership with eCommerce retailers and marketplaces - Identified and launched global capabilities to optimise internal processes - Drove knowledge consolidation and sharing across teams - Led eCommerce team with strategic and operational responsibilities over B2B and DTC eCommerce platforms and Strategic partnership with eCommerce retailers and marketplaces - Identified and launched global capabilities to optimise internal processes - Drove knowledge consolidation and sharing across teams



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Director, Global eCommerce

  • 2016 - 2018

  - Led Active Cosmetics eCommerce business - Managed global omnichannel plan covering owned channels (DTC, physical flagship store) and third-party retailers (Pureplayers, Marketplaces and multi-channel retailers) - Launched DTC sites and Professional SkinCare category within Amazon in collaboration with Amazon and Dermatologists - Designed pilot, framework and consolidated best practices for the L’Oréal Group in eCommerce, including Omnichannel/O2O strategy, new business models, martech (e.g. Chatbot and Consumer devices), digital and content marketing, eCommerce reporting, and packaging design



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Director, Global head of eCommerce

  • 2011 - 2016

  - Led and accelerated Personal Care eCommerce business - Designed and launched pilots for new business models, including Lynx social pre-launch campaign, Dove packaging personalisation, digital shelf monitoring tool, and ratings and reviews acquisition and syndication to owned, earned and paid touchpoints - Developed path-to-purchase framework integrating omnichannel considerations into global launch toolkits - Developed actionable shopper insights through leading shopper research programme - Designed and conducted company-wide eCommerce training - Member of the corporate venture digital advisory board, evaluated commercial viability of marketing and sales tech innovations for investment and funding committee



Unilever Venture

• London, England, United Kingdom

• Board Member - Digital Advisory Board

  • 2011 - 2016



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Regional Shopper Marketing Manager / Brand Marketing Manager

  • 2005 - 2011

  - Led Brand and shopper marketing programmes across total P&G portfolio in the UK (including Point of Market Entry, Loyalty, CRM, Sampling, social selling, gamification) - Managed agency relationships and corresponding budget - Led Brand and shopper marketing programmes across total P&G portfolio in the UK (including Point of Market Entry, Loyalty, CRM, Sampling, social selling, gamification) - Managed agency relationships and corresponding budget



Singapore Armed Forces

• Defense & Space
• 700 & Above Employee

• Lieutenant, Combat Engineers

  • 1998 - 2001

  Specialised in Mobility, Counter Mobility and Survivability operations such as Fortification, Clearing of Enemy Obstacles and Demolitions Specialised in Mobility, Counter Mobility and Survivability operations such as Fortification, Clearing of Enemy Obstacles and Demolitions