Business Operations Manager

• Jun 2018 - Present

Marketing Supervisor

• Jan 2016 - Jun 2018

Sr. Marketing Communications Specialist

• Jan 2012 - Jan 2016

- Accountable for tracking of marketing budgets for all assigned programs and associated components. - General Market and Hispanic broadcast media strategy while facilitating media planning and buying processes for spot TV, cable and regional sports, radio and newspaper buys - Responsible for analyzing monthly sales/registration data, tracking media spend and market share reports, BDI/CDI, and monthly media planning - Lead and optimized digital marketing campaigns to increase brand… Show more - Accountable for tracking of marketing budgets for all assigned programs and associated components. - General Market and Hispanic broadcast media strategy while facilitating media planning and buying processes for spot TV, cable and regional sports, radio and newspaper buys - Responsible for analyzing monthly sales/registration data, tracking media spend and market share reports, BDI/CDI, and monthly media planning - Lead and optimized digital marketing campaigns to increase brand awareness and sales using behavioral targeting to current customers and prospects - Monitor campaign performance using online and offline analytics

Sr. Social Media Specialist

• Aug 2010 - Jan 2012

- Manage regional Social Media program including daily posting schedule, paid media strategy, regular optimizations, and dealer on-boarding process - Educating business partners about the importance of a social media presence and building relationships. - Manage performance metrics & analytics, optimizing program with insights and sharing results with stakeholders. - Research social media trends and opportunities within the Automotive industry, ensuring that all social media activities… Show more - Manage regional Social Media program including daily posting schedule, paid media strategy, regular optimizations, and dealer on-boarding process - Educating business partners about the importance of a social media presence and building relationships. - Manage performance metrics & analytics, optimizing program with insights and sharing results with stakeholders. - Research social media trends and opportunities within the Automotive industry, ensuring that all social media activities align with overall marketing strategy.

Sales Administration Manager

• May 2008 - Aug 2010

- Analyzed sales and trend data, monitored special program enrollments, and developed/updated sales reports as required. - Build/maintain a good working relationship with Toyota Motor Sales (TMS) and Dealers by adding value, monitoring industry trends, and providing support as requested. - Communicate weekly sales trends, competitive information, automotive trends, incentives, and other regional activities with all levels of management, including senior management.

Sr Customer Experience Specialist

• Jun 2006 - May 2008

- Responsible for the case management of customer contacts with regard to customer concerns, satisfaction surveys, Arbitration and Lemon Law contacts with the focus on Customer Retention - Investigate and resolve retail customer concerns making goodwill decisions where appropriate. - Engaged in settlement offers satisfying customers to avoid 3rd party arbitration and Lemon Law.

Store Manager

• Nov 2005 - Jun 2006

- Key areas of focus included the client experience, retail revenue growth, expense management, merchandising, process execution and the recruiting or qualified associates . - Built a store environment that consistently focused on delivering exceptional customer experiences - Created and sustained processes that achieved results, supporting company goals and initiatives by leading a motivated and inspired team - Key areas of focus included the client experience, retail revenue growth, expense management, merchandising, process execution and the recruiting or qualified associates . - Built a store environment that consistently focused on delivering exceptional customer experiences - Created and sustained processes that achieved results, supporting company goals and initiatives by leading a motivated and inspired team

Store Manager / Opening Team Leader

• Sep 2002 - Sep 2005

- Focus on store layout addressing new merchandise and sell down issues for current, future and seasonal floorset themes. - Identify and resolve personnel, process and merchandising opportunities in stores across US - Manage resources and merchandise to achieve superior standards required for opening of new stores across the US - Focus on store layout addressing new merchandise and sell down issues for current, future and seasonal floorset themes. - Identify and resolve personnel, process and merchandising opportunities in stores across US - Manage resources and merchandise to achieve superior standards required for opening of new stores across the US