Experience

Commerce Undergraduate Society of UBC Vancouver

• Canada
• Higher Education
• 1 - 100 Employee

• Vice-President, Marketing and Communications

  • Mar 2021 - Present

  As Vice-President, Marketing and Communications, I manage the marketing activities and channels of CUS, Western Canada’s Largest Business Student Society that has an annual operating budget of $1.2 million dollars. As Vice-President, Marketing and Communications, I manage the marketing activities and channels of CUS, Western Canada’s Largest Business Student Society that has an annual operating budget of $1.2 million dollars.



Snack - Video First Dating

• Canada
• Entertainment Providers
• 1 - 100 Employee

• Product Marketing Manager - Intern

  • Sep 2021 - Dec 2021



Young Women in Business (YWiB)

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Coordinator

  • Sep 2020 - Jun 2021

  • Led the re-development of branding guidelines to ensure marketing efforts across the 9 Chapters are consistent in branding and hosted Chapter Development workshops which optimized communication within internal management• Led the relaunch of YWiB National’s social media accounts utilizing digital strategies to gain 400 more followers • Led the re-development of branding guidelines to ensure marketing efforts across the 9 Chapters are consistent in branding and hosted Chapter Development workshops which optimized communication within internal management• Led the relaunch of YWiB National’s social media accounts utilizing digital strategies to gain 400 more followers



Canadian Ecosystem Institute

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2020 - May 2021

  • Boosted client retention by 15% by generating dynamic reports with PivotTables on Excel to analyze industry performance pre-Covid-19 vs. current, while visualizing data on PowerPoint to present to clients• Enhanced direct website traffic 500 visits from 80 visits previous month by directing PR, ad and social media initiatives from conceptualization to implementation, completing two weeks ahead of schedule monthly• Led cross-disciplinary teams to develop a bi-monthly whitepaper to be delivered to Digital Technology Supercluster and Vancouver Board of Trade members (10,000+ individual members)• Performed competitive analysis of marketing industry landscape in Canada to grow company’s brand and raised brand awareness, attracted new customers, and increased leads by 20% through creating relevant content



West Coast Opportunity Accelerator

• Canada
• Events Services

• Director Of Business Development

  • Oct 2020 - May 2021

  •Held virtual events on Blockchain Technology, Women in Business, Future of Technology and Future of Education with over 400+ attendees. •Created promotional assets for each event using Adobe Cloud for our partner and sponsors distribution on various channels, such as email newsletters, WeChat, and LinkedIn. •Held virtual events on Blockchain Technology, Women in Business, Future of Technology and Future of Education with over 400+ attendees. •Created promotional assets for each event using Adobe Cloud for our partner and sponsors distribution on various channels, such as email newsletters, WeChat, and LinkedIn.



UBC China Forum

• Canada
• Events Services

• Marketing Coordinator

  • Nov 2020 - Apr 2021

  • Created A/B testing plan for Instagram ad copy, resulting in an increase in profile visits by 92% (402) and impressions by 1,451.8% (120,318) in a week• Copy wrote and designed e-newsletters bi-weekly to be sent to 1,000+ undergraduate students using Adobe Photoshop, resulting in an increased click rate from 20% to 35% in one month• Enhanced Instagram followers by 341% in three months as a result of strategic content posting and copywriting • Created A/B testing plan for Instagram ad copy, resulting in an increase in profile visits by 92% (402) and impressions by 1,451.8% (120,318) in a week• Copy wrote and designed e-newsletters bi-weekly to be sent to 1,000+ undergraduate students using Adobe Photoshop, resulting in an increased click rate from 20% to 35% in one month• Enhanced Instagram followers by 341% in three months as a result of strategic content posting and copywriting



FLIK

• Canada
• Higher Education
• 1 - 100 Employee

• Social Media Strategist

  • Apr 2020 - Sep 2020

  Worked at Pomp Beauty• Developed content creation strategies to enhance engagement, increasing traffic on website by 200% with CTA• Created branding guidelines to ensure all marketing efforts are consistent with the company's positioning• Effectively identified skin concerns of customer segment, converting 150% more clients through Instagram Worked at Pomp Beauty• Developed content creation strategies to enhance engagement, increasing traffic on website by 200% with CTA• Created branding guidelines to ensure all marketing efforts are consistent with the company's positioning• Effectively identified skin concerns of customer segment, converting 150% more clients through Instagram



Richmond Student District Council Organization

• Canada
• Civic and Social Organizations

• Founder and Advisory

  • Sep 2018 - Jun 2020

  RSDCO is a student-led group established in 2018 that is partnered with the Richmond School District to work in the interest of the 22,512 students in the district to develop qualities of leadership and passion through planning and implementing campaigns, conferences, and events.

• Chair

  • Sep 2018 - Mar 2020

  •Partnered with the Richmond School District, RSDCO works in the interest of the 22,512 youth in the district.•Planned and implemented four regional events, including a business case competition, post-secondary conference, a series of mental health workshops with over 800 participants, receiving notable recognition from the City of Richmond, CBC Radio, Coast Capital Savings, Canada Post, Jack.Org and Richmond News•Managed a group of 50 passionate students to develop new and innovative ways to elevate the youth in Richmond•Coordinated with the Richmond School Board to create new opportunities for local students•Supervised all branding strategies, marketing initiatives, budget plans and partnerships associated with the organization•Acted as the organization's spokesperson for Richmond School Board meetings



Coast Capital Savings

• Canada
• Financial Services
• 700 & Above Employee

• Commercial Banking Intern

  • Jul 2018 - Sep 2019

  • Collaborated with senior management to host an in-branch digital banking workshop with 600 total participants,increasing member digital banking survey submission by 200% from 150 submissions the previous month• Maintained and built relationships with 100+ small businesses and members, providing exceptional customer serviceby offering personalized solutions to achieve their goals, exceeding sales goal by 20% MTD• Coordinated the pre-show setup for the annual award night with 600+ attendees, improving setup lead time by 80%



RichCity Idol

• Canada
• Musicians

• Sponsorship Director

  • Sep 2016 - Sep 2019

  •Contacted over 200 businesses and secured more than $10,000 worth of sponsorships from local companies for the production of a regional singing showcase•Created 20 new long-term relationships with partners and sponsors for the organization, scaling the monetary value of our sponsorships by 50%•Utilized Excel spreadsheets to monitor the progress of the sponsorships•Drafted a two-page aesthetic sponsorship package using Adobe Illustrator to be sent to over 100 local business with personalized messages and follow-ups•Organized incoming information and arranged documents into categories using Google Suite, increasing overall productivity within the team and improved organization



Entrepreneurship and Marketing Program

• Chief Executive Officer

  • Jan 2019 - Jun 2019

  •Oversaw the marketing, human resources, IT, operations, and accounting department in Burnett's entrepreneurship program to run a school store, selling both food and merchandise •Managed a team of 30 students to sell both food and merchandise to over 1,000+ students and staffs at Burnett•Strategized to maximize profit margins through trend analysis and market research, increasing profits by 80% in 2 months •Oversaw the marketing, human resources, IT, operations, and accounting department in Burnett's entrepreneurship program to run a school store, selling both food and merchandise •Managed a team of 30 students to sell both food and merchandise to over 1,000+ students and staffs at Burnett•Strategized to maximize profit margins through trend analysis and market research, increasing profits by 80% in 2 months



Women in Leadership Foundation

• Non-profit Organization Management
• 1 - 100 Employee

• Video Director

  • Sep 2017 - Jun 2019

  •Raised awareness on the prominent issue of mental health among students through activating the Breaking Down The Wall initiative•Planned and executed a school-wide pep rally with virtually full attendance from the student population•Edited and produced a 5-min video using Adobe Premium Pro to capture the essence of the organization•Coordinated with the photographers and videographers to plan the aesthetic of the shots and capture the event through different angles and perspectives •Raised awareness on the prominent issue of mental health among students through activating the Breaking Down The Wall initiative•Planned and executed a school-wide pep rally with virtually full attendance from the student population•Edited and produced a 5-min video using Adobe Premium Pro to capture the essence of the organization•Coordinated with the photographers and videographers to plan the aesthetic of the shots and capture the event through different angles and perspectives



City of Richmond

• Canada
• Government Administration
• 700 & Above Employee

• Sports Coach

  • Jun 2017 - Dec 2018

  •Taught a group of age 6-12 kids badminton techniques and gameplay while engaging in physical activity•Understood and addressed the worries of the students’ parents•Set standards and expectations for the students to follow•Developed keen eyesight for detail•Practiced new and creative ways to interact with students •Taught a group of age 6-12 kids badminton techniques and gameplay while engaging in physical activity•Understood and addressed the worries of the students’ parents•Set standards and expectations for the students to follow•Developed keen eyesight for detail•Practiced new and creative ways to interact with students



ZARA USA

• United States
• 700 & Above Employee

• Sales Associate

  • Sep 2017 - Jul 2018

  •Delivered stellar customer service regardless of the circumstance•Interacted with a variety of demographics of customers•Prospered in a team-oriented, fast-paced work environment completing tasks such as store maintaining•Equipped an open-mind to resolve any customer concerns •Utilized excellent communication and problem-solving skills to assist customers •Delivered stellar customer service regardless of the circumstance•Interacted with a variety of demographics of customers•Prospered in a team-oriented, fast-paced work environment completing tasks such as store maintaining•Equipped an open-mind to resolve any customer concerns •Utilized excellent communication and problem-solving skills to assist customers



Dairy Queen

• United States
• Food and Beverage Services
• 700 & Above Employee

• Assistant Team Lead

  • May 2017 - Sep 2017

  •Streamlined orders and delegated tasks•Demonstrated consistent enthusiasm for providing exceptional customer service, receiving Top Customer Service for two consecutive months•Worked efficiently and effectively in a team-oriented, fast-paced work environment •Streamlined orders and delegated tasks•Demonstrated consistent enthusiasm for providing exceptional customer service, receiving Top Customer Service for two consecutive months•Worked efficiently and effectively in a team-oriented, fast-paced work environment