Experience

Bernatello's Foods
• United States
• Food and Beverage Services
• 1 - 100 Employee
• Director of Sales East

  • Apr 2022 - Present

Self-employed
• Real Estate
• 1 - 100 Employee
• Sales Professional

  • Jan 2021 - Apr 2022

Borden
• Manufacturing
• 1 - 100 Employee
• Director Sales ( Large Grocery)

  • Nov 2018 - Jan 2020


Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Nestle Director of Distributor South

  • Apr 2017 - Jul 2018

  Responsible for Distributor selling and execution of Nestle products with the Southern Region which include: Tennessee, North & South Carolina, Georgia, Alabama, Texas, Oklahoma, Florida, Mississippi, and Arkansas.

• Director of Customer Strategy ( Kroger)

  • Apr 2015 - Apr 2017

  Responsible for direct selling team, volume and merchandizing of all Nestle USA prod-ucts Within Kroger. Volume targets to exceed $1.3 billion. Also the NiM lead for all Nestle Operating Companies that sell to Kroger ($2.3 billion) Direct reports include personnel from Sales, Category Leadership, Supply and Finance.

• Director of customer Strategy ( Delhaize Team)

  • Apr 2013 - Apr 2015

  Responsible for direct selling team, volume and merchandizing of all Nestle USA prod-ucts within Delhaize. With volume targets exceeding $340 million dollars. Direct reports include personnel from Sales, Category Leadership, Supply and Finance.



Nestle Dryers

• United States
• Restaurants
• 1 - 100 Employee

• Sr. Director of Customer Strategy

  • May 2005 - May 2013

  Responsible for creating and developing a customer team strategy to improve Sales and Profits within a DSD organization by focusing on customer /consumer first approach. Implemented strategic business plans by emphasizing new growth opportunities for the Following customer (The Kroger Company, Publixs, Winn Dixie, Delhaize, BJ’s, Whole Foods and the Military Channel). The following customers represent over $325million dollars in revenue sales and over 30% of total National account business. Also managed a $65 million dollar trade budget. • Directed 4 different National Account Teams …with 10 Account Managers, 3 Category Mangers, 1 Marketing Manager, 1 National Brokers, Financial support And over 20 different distributors throughout the country. • Secured largest SBT contract with Kroger and Winn Dixie. • The Kroger Company (2500 stores) fastest growing National Grocery customer in the last 5 years. (Revenue growth of $50 million dollars) Show less



Mars

• United States
• Design Services
• 1 - 100 Employee

• Master Foods USA (MARS) National Sales Director (Kroger Team)

  • May 2000 - May 2005

  Implemented first Master Foods USA, National Sales Team (Kroger) focusing and direct-ing sales, marketing, category management, retail execution and new business develop-ment efforts. Key brands include M&M’s, Snickers, Skittles, Pedigree Dog Food, and Uncle Ben’s. Consistently delivers plan objectives exceeding $230 million in sales volume while maintaining profit goals. • Developed Best Practices for “Go To Market Strategies” for national accounts • Implemented new business initiatives within North America • Designed retail strategy “blueprint” for national account teams • Developed Channel Strategy Show less