Experience

Skechers Malaysia Sdn Bhd

• Wholesale Footwear
• 1 - 100 Employee

• Franchise Manager

  • Nov 2019 - Present

  Multi-faceted, encompassing various aspects of franchise development, brand management, operations, and support. Ability to maintain brand consistency, drive financial success, and foster positive relationships with franchisees is instrumental in the company's growth and sustainability within the Malaysian market. Franchise Development: Responsible for identifying potential franchisees and evaluating their suitability to represent Skechers brand. Involves conducting market research to identify suitable locations, assessing potential franchisee financial capabilities, and negotiating franchise agreements. Brand Representation: Maintaining the integrity and image of the Skechers brand is paramount. Plays a pivotal role in ensuring franchisees adhere to brand standards in terms of store design, layout, and visual merchandising. Conduct regular audits and provide guidance to franchisees to ensure brand representation consistency with training and support. Operations Management: Work closely with franchisees to ensure that stores are well-stocked, efficiently managed, and compliant with Skechers' operational guidelines. This involves regular store visits and ongoing communication on business alignment. Financial Performance: To collaborates with franchisees in annual budgets development, monitors financial performance, and provides guidance on cost control, pricing strategies, and inventory management. SOP Development & Problem Solving: Prompt & efficient in managing day-to-day challenges and resolving disputes that may arise between Skechers and franchisees. Act as intermediaries to maintain healthy relationships and protect the brand's reputation. Performance Analysis: Regularly assessing the performance of each franchised stores. Use various metrics and key performance indicators (KPIs) to evaluate store performance and suggest improvements to franchisees. Show less



Novel Link (M) Sdn Bhd

• Assistant Key Account Manager

  • May 2018 - Oct 2019

  Responsible for company key account, handling buyers from Guardian Malaysia, Guardian Brunei, Sasa & Caring group. Involved in events, exhibitions, products launching, maintain good relationships with existing clients and engage with prospective clients in building and managing the sales pipeline and collaborating with various departments to achieve company sales target. • Establishing and maintaining strong relationships with clients through phone calls and email communication • Monitor clients performance internally and externally • Yearly planning with in store activation support and business proposal • In cooperate with Marketing Team in contributing marketing strategy for revenue earning • Monitor closely on our service level to ensure clients satisfaction and maintain brand’s market share • To communicate company category strategy & direction to clients Show less



The Swatch Group (M) Sdn Bhd

• Assistant Sales Manager

  • Mar 2011 - Nov 2016

  Take charge of wholesale and oversee sales in whole Malaysia. As a top sales producer, covered over 70% of total point of sales in Malaysia, consistently increase sales revenue over the years. Analysis • SAP system key user to prepare detailed analysis of sell through reports for whole Malaysia POS to Brand Manager and Switzerland HQ • Prepare monthly and annual sales data and sales forecasts • Manage SKU assortment and stocks inventory, ordering through LIROS system • Prepare, analyse and monitor sales of every region • Maintenance of all paperwork relating to the opening and closure of all key accounts. Account Management • Maintain regular face to face contact with every POS and ensuring they are kept up to date with all brand developments and directions • Develop and build relationships with field based teams in order to arrange the relevant support retailers. • Manage the assortment within POS ensuring efficient introduction of new lines and phasing out of old lines • Manage stock replenishment of POS ensuring core profile is maintained • Ensure trading agreements for POS are in line with company policy. • Constantly look to improve the brands’ position within retail environments • Worked with marketing team to establish, explore and exploit all marketing initiatives (Magazines advertising, social media, corporate communication, brand competitions and events) for key accounts to drive • Liaise with Customer Service, Logistic and Finance team in order to ensure every key account issues are swiftly resolved Show less