Manager, Marketing and Business Development

• Dec 2021 - Present

• Conceive, develop and launch start-up of a luxury golf travel business, establishing and administering business strategies including marketing, partnerships, communications and e-commerce/ payment strategies. • Manage creative development and curate compelling content to expand digital footprint, generating 65% boost in social media engagement and 80% growth in website traffic. • Pitch to, and liaise with travel partners, private golf clubs, private jet providers, and luxury hotel brands to develop partnerships and event marketing, • Generate new partnership leads leveraging digital, social/print media, and experiential marketing tactics. • Ensure establishment of, and compliance with operational policies and procedures, industry standards, and legal regulations. Show less

• 2018 - 2021

• Managed partner relations, led B2B partner engagement strategies, elevating Amex Travel's brand exposure in the industry with curated sponsorship programs. • Directed partnerships and marketing campaigns of new partner initiatives across LACC. • Oversaw proposals, contract negotiations, budgets, and deliverables; identified select external partners and negotiated event sponsorships, saving $2M in regional expenses in 18 months.• Championed emergency/crisis response contingency plans during pandemic, converting in-person partnership strategies to virtual activations, sustaining growth during global lockdowns. • Directed the partnership strategies, ensuring program compliance across the LAC markets.• Led and trained local teams in regional markets for Canada/ Mexico/ Argentina to support the local partner relationships strengthening partner propositions.• Implemented global partnership governance and performance measurement framework to ensure programs complied with local regulations.• Owned and managed the regional partner event strategies, bolstered front line destination knowledge and boosted sale of travel products and bookings.• Applied analytic data to design partnership program, negotiated funding and drove program optimization. Show less

• 2017 - 2018

• Developed and executed communications solutions such as drafting corporate announcements for senior management, driving internal communications, and curating/updating website content. • Managed online content creation to deliver travel partner updates for 24 global markets. • Drove 400% gain in company website viewership/active users over 3 consecutive quarters by integrating training in new hire onboarding curriculum.

• 2016 - 2017

• Led event strategies covering contract negotiation, sourcing, and distribution, organizing partner-funded events for between 200 – 400 attendees, delivering under budget to ensure prudent use of resources and strong ROI. • Exceeded event profit targets by up to 40%, diverting funds to travel consultant training.• Maintained stakeholder and partner satisfaction ratings at an average of 95%.

• 2014 - 2016

• Provided personalized and customized travel services to designated high-value VIP Centurion card members from the Hong Kong market.• Resolved VIP Centurion customer complaints, significantly reducing premium customer churn rate and exceeding customer retention target.

• 2006 - 2014

• Performed due diligence on credit card applications, reviewing credit data and financial statements to identify and mitigate risk.• Served as new hire trainer and mentor on acquisition procedures, banking, anti-money laundering protocols, and operations.• Drove new card member acquisition and expanded existing card member product portfolio, consistently reaching top 3% in acquisition volume.• Matched card benefits and loyalty programs with optimal target customer segments for new card member acquisitions. Show less