Joe Wee Lim

General Manager at Bramleigh Estate
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Contact Information
Location
Melbourne, Victoria, Australia, AU
Languages
  • Chinese Full professional proficiency
  • Cantonese Full professional proficiency
  • Hokkien Native or bilingual proficiency
  • Malay Native or bilingual proficiency
  • English Full professional proficiency

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Experience

    • Australia
    • Events Services
    • 1 - 100 Employee
    • General Manager
      • Feb 2023 - Present

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Venue General Manager
      • Jan 2022 - Feb 2023

      Managing "Great Hotels Guests Love" • Responsible for the overall recruitment, training, development, mentoring and retention of the team • Develop and embed R&B training to deliver the highest standards of guest experience and maximise the financial performance. • Accountable for the overall financial performance of the R&B Operations, achieving revenue and profitability targets. • Continually monitor performance to drive revenue and profit generation through assessing, embedding and executing strategies and tactics as business conditions demand. • Partner with key stakeholders to prepare R&B section of the hotel’s annual budget and the setting of R&B strategies and goals. • Monitor budget and control expenses with a focus on food, beverage, and labour costs. • Actively be involved in the review of competitor activity / industry innovation. • Drive compliance on food safety and other established regulations. • Achievement of revenue targets

    • Vietnam
    • Agriculture, Construction, Mining Machinery Manufacturing
    • 1 - 100 Employee
    • Founding Partner / Group Operation Manager
      • Nov 2019 - Mar 2022

      Anyone Can Wagyu. Bringing affordable luxury wagyu experience in a form of yakiniku charcoal grill. - concept founder, from conceptual, architecture and building - recruitment and hiring of opening team - SOP & Ops Manual management - general day to day operation - business development and brand growth Anyone Can Wagyu. Bringing affordable luxury wagyu experience in a form of yakiniku charcoal grill. - concept founder, from conceptual, architecture and building - recruitment and hiring of opening team - SOP & Ops Manual management - general day to day operation - business development and brand growth

    • Australia
    • Restaurants
    • Founding Partner / Group Operation Manager
      • 2018 - Mar 2022

      Australia's First New-Style 'malatang'. Gourmet ingredients, slow cooked bone marrows collagen broth with NO ADDED MSG. Located in Westfield Doncaster & Burwood Brickworks. Other franchise opportunity available soon. • Working closely with CFO, CMO and Directors to drive profitability • Managing a team of 30 including managers and head chefs • Assign monthly cost and sales KPI to management team • Execute re-branding exercise to attract new leads and market acquisition • Create and monitor group's operation manual to provide and protect brand's image and product consistency

    • Australia
    • Restaurants
    • 1 - 100 Employee
    • Co-Founder / Group Operations Manager
      • 2017 - 2020

      Founded in 2015, a modern take on Hong Kong concept. Focusing on Business Development, collaborations, and expansion opportunities - concept founder, from conceptual, architecture and building - recruitment and hiring of opening team - SOP & Ops Manual management - general day to day operation - business development and brand growth Founded in 2015, a modern take on Hong Kong concept. Focusing on Business Development, collaborations, and expansion opportunities - concept founder, from conceptual, architecture and building - recruitment and hiring of opening team - SOP & Ops Manual management - general day to day operation - business development and brand growth

    • Australia
    • Food and Beverage Services
    • 1 - 100 Employee
    • Portfolio Corporate Head
      • 2013 - 2017

      Strategic alignment and business development. Working closely on P&L and bottom line. Cultivating a corporate working dynamics and assists to grow from 12 outlets to the now 25 outlets, predominantly in Victoria. • Working closely with CFO, CMO and Directors to drive profitability • Managing a team of 18 in HQ with over 500 operation employees • Coordinate with Revenue Manager in the group to monitor sales growth • Assign monthly cost and sales KPI to management team • Execute re-branding exercise to attract new leads and market acquisition • Create and monitor group's operation manual to provide and protect brand's image and product consistency

    • Singapore
    • Hospitality
    • 100 - 200 Employee
    • Operation Manager
      • 2013 - 2014

      Making sure the 'wells don't run dry'​. P&L is everything. Ensuring bottom line is rock solid and always striving to cultivate a dynamic eco-system in the working environment. • Roster management for 5 outlets in Singapore • Managing a team of 5 Restaurant Managers with over 90 employees • Coordinate with Revenue Manager in the group to monitor sales growth • Initiate REVPASH for all 5 outlets and provide suitable training for management team • Assign monthly cost and sales KPI to management team • Execute re-branding exercise to attract new leads and market acquisition • Execute 'mystery shopper' audit for service improvement and sustainability • Create and monitor group's operation manual to provide and protect brand's image and product consistency

    • F&B Manager
      • 2011 - 2013

      Operations day in day out. Make sure to balance the carrot and the stick. Creating revenue opportunities for the restaurants on site as well as creating new revenue leads from functions. Hospitality rocks! • Roster management for 2 restaurants within hotel • Oversee the operation of 2 restaurants with over 30 employees • Work closely with Executive Director of F&B to project CAPEX, PnL projections • Work closely with hotel's CMO to run offline campaigns and events to boost revenue • Work with hotel's banqueting team to run offsite functions and events to boost brand awareness • Execute professional Wine Tasting Training to increase wine knowledge of department • Host training sessions with team members to upgrade hospitality knowledge

    • United States
    • Hospitality
    • 700 & Above Employee
    • Operations Supervisor
      • 2008 - 2011

      Ensuring that operations are align with corporate values, culture, expenses budgeting as well as sales projection. Talent development and training the boys to become man. It's gym time. • Roster management for restaurant employee and banqueting team • Ensuring product knowledge and skills of team members are trained professionally • Ensure daily team briefing are executed to promote company values • Ensure team are knowledgeable in up-selling to increase daily sales target • Ensuring team are aware of daily and monthly sales projection and cost management

Education

  • Le Cordon Bleu Australia-Adelaide
    Bachelor's in International Restaurant Management, International Business
    2009 - 2011
  • INTI International University & Colleges
    Diploma In Telecommunication Engineering, Telecommunications Engineering
    2007 - 2009

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