Joe Vargo
Digital Marketing Manager at Quest Digital- Claim this Profile
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Bio
Joe is the consummate professional and coworker. We worked together on a variety of projects that ranged from digital to in-person marketing activations. Many of these projects were brand new activations that would need to be built out from concept to activation. Joe was always able to work with the team to bring these projects out of conceptualization to reality. He processed feedback and pivoted execution when changes and challenges were presented. Joe is the kind of person you want on every team project because he carries the ball and gets the work done. After meetings, I would always look to Joe for his feedback because I knew he was a trusted resource. He would find elegant solutions to the challenges we faced and bring new, smart ideas to the table to make the work better. His supportive, positive attitude keeps the team moving forward. He never sees the negative, but always finds the smart pivot to any challenge. I will always pick Joe to be my teammate.
Joe is a person you want on your team, on many levels. He’s a valuable digital strategist because he truly knows his stuff. In the world of digital marketing, it can be easy to find yourself chasing your tail by trying to implement all the new trends and ideas. Joe has a solid knowledge of historic data and trends to help him maintain the strategy and incorporate new tech that makes sense - without being distracted by shiny objects. He has the knowhow to help you accomplish your digital-driven business goals. Joe has set me at ease more than once by easily outlining the steps we need to take to make an idea work. On top of all that, he is a genuinely nice guy and an attentive sounding board. He is a strong writer and communicator who is better than most people I’ve worked with at explaining tough concepts to any audience - and always has the right words to help you express your concerns or needs. I recommend Joe without hesitation!
Joe is the consummate professional and coworker. We worked together on a variety of projects that ranged from digital to in-person marketing activations. Many of these projects were brand new activations that would need to be built out from concept to activation. Joe was always able to work with the team to bring these projects out of conceptualization to reality. He processed feedback and pivoted execution when changes and challenges were presented. Joe is the kind of person you want on every team project because he carries the ball and gets the work done. After meetings, I would always look to Joe for his feedback because I knew he was a trusted resource. He would find elegant solutions to the challenges we faced and bring new, smart ideas to the table to make the work better. His supportive, positive attitude keeps the team moving forward. He never sees the negative, but always finds the smart pivot to any challenge. I will always pick Joe to be my teammate.
Joe is a person you want on your team, on many levels. He’s a valuable digital strategist because he truly knows his stuff. In the world of digital marketing, it can be easy to find yourself chasing your tail by trying to implement all the new trends and ideas. Joe has a solid knowledge of historic data and trends to help him maintain the strategy and incorporate new tech that makes sense - without being distracted by shiny objects. He has the knowhow to help you accomplish your digital-driven business goals. Joe has set me at ease more than once by easily outlining the steps we need to take to make an idea work. On top of all that, he is a genuinely nice guy and an attentive sounding board. He is a strong writer and communicator who is better than most people I’ve worked with at explaining tough concepts to any audience - and always has the right words to help you express your concerns or needs. I recommend Joe without hesitation!
Joe is the consummate professional and coworker. We worked together on a variety of projects that ranged from digital to in-person marketing activations. Many of these projects were brand new activations that would need to be built out from concept to activation. Joe was always able to work with the team to bring these projects out of conceptualization to reality. He processed feedback and pivoted execution when changes and challenges were presented. Joe is the kind of person you want on every team project because he carries the ball and gets the work done. After meetings, I would always look to Joe for his feedback because I knew he was a trusted resource. He would find elegant solutions to the challenges we faced and bring new, smart ideas to the table to make the work better. His supportive, positive attitude keeps the team moving forward. He never sees the negative, but always finds the smart pivot to any challenge. I will always pick Joe to be my teammate.
Joe is a person you want on your team, on many levels. He’s a valuable digital strategist because he truly knows his stuff. In the world of digital marketing, it can be easy to find yourself chasing your tail by trying to implement all the new trends and ideas. Joe has a solid knowledge of historic data and trends to help him maintain the strategy and incorporate new tech that makes sense - without being distracted by shiny objects. He has the knowhow to help you accomplish your digital-driven business goals. Joe has set me at ease more than once by easily outlining the steps we need to take to make an idea work. On top of all that, he is a genuinely nice guy and an attentive sounding board. He is a strong writer and communicator who is better than most people I’ve worked with at explaining tough concepts to any audience - and always has the right words to help you express your concerns or needs. I recommend Joe without hesitation!
Joe is the consummate professional and coworker. We worked together on a variety of projects that ranged from digital to in-person marketing activations. Many of these projects were brand new activations that would need to be built out from concept to activation. Joe was always able to work with the team to bring these projects out of conceptualization to reality. He processed feedback and pivoted execution when changes and challenges were presented. Joe is the kind of person you want on every team project because he carries the ball and gets the work done. After meetings, I would always look to Joe for his feedback because I knew he was a trusted resource. He would find elegant solutions to the challenges we faced and bring new, smart ideas to the table to make the work better. His supportive, positive attitude keeps the team moving forward. He never sees the negative, but always finds the smart pivot to any challenge. I will always pick Joe to be my teammate.
Joe is a person you want on your team, on many levels. He’s a valuable digital strategist because he truly knows his stuff. In the world of digital marketing, it can be easy to find yourself chasing your tail by trying to implement all the new trends and ideas. Joe has a solid knowledge of historic data and trends to help him maintain the strategy and incorporate new tech that makes sense - without being distracted by shiny objects. He has the knowhow to help you accomplish your digital-driven business goals. Joe has set me at ease more than once by easily outlining the steps we need to take to make an idea work. On top of all that, he is a genuinely nice guy and an attentive sounding board. He is a strong writer and communicator who is better than most people I’ve worked with at explaining tough concepts to any audience - and always has the right words to help you express your concerns or needs. I recommend Joe without hesitation!
Experience
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Quest Digital
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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Apr 2021 - Present
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Experience Columbus
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United States
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Hospitality
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1 - 100 Employee
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Director, Interactive Marketing
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Jul 2015 - Feb 2021
Senior marketing leadership to the destination marketing organization for Greater ColumbusDirected and advised leisure marketing initiatives and integrated marketing campaigns, including agency relationship, advertising, influencer marketing and PRKPI: 92 million marketing impressionsKPI: 630,000 social media interactionsManaged and advised on city branding initiative, LifeinCbus, including creative development, social media, paid advertising and influencer marketing; campaign netted both national media attention and marketing awardsLed strategic marketing pivots during COVID-19 crisis and supported local small businesses and attractions, leading to an increase in local web visitation during travel’s toughest yearDirectly responsible for strategy, development and content for experiencecolumbus.com, named one of the best tourism websites in the world; led two site redesigns based on consumer insights and digital analyticsKPI: 1.5 million unique site visits in 2019Led strategy and content for organization’s social media channels and blogKPI: Organic site traffic up 25% YOY for 4 consecutive yearsDeveloped and served as marketing lead and community liaison for the Columbus Coffee Trail and Made in Cbus Trail encouraging visitation to multiple local retail establishments KPI: 15,000 trail redemptionsLaunched direct-to-consumer channels, including live chat, chat bot, Alexa Flash Briefing and SMS, tripling consumer-led engagements in 2020Synthesized SEO and SEM strategies, consumer research, industry trends, focus group findings, digital metrics and ad performance to perpetually hone marketing messages and creative
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Interactive Marketing Strategist
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Jun 2011 - Jul 2015
Directed organization’s digital strategy, including social media, and digital analyticsManaged organization’s blog, resulting in a 500% increase in readership over 4 years. Contracted with freelancers, maintained comprehensive editorial calendarsKPI: Blog readership increased 500% in 4 years
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Marketing Coordinator
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Oct 2007 - Jun 2011
Managed Ohio Tourism's marketing programsDirected $3 million agency contract, resulting in an ROI of 13 state and local tax dollars for every dollar spent on consumer advertising in 2009Oversaw Ohio’s international tourism marketing program with a focus on media relations, resulting in $3.5 million in earned media coverage overseas since 2008KPI: $3.5 million in earned media coverageManaged a multicultural marketing agency contract focused on media relations, promotions and social mediaContributed to Ohio Tourism's initial social media marketing development, including roles in content creation, blog development, social media strategy and measurementDeveloped and implemented an integrated, social media-led campaign that exceeded all goals for industry participation, consumer engagement and sales
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Public Relations Coordinator
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Oct 2004 - Oct 2007
- Promoted Ohio as a vibrant tourism destination by writing and editing news releases, website content and e-marketing copy- Produced consumer-focused email newsletters to tout Ohio’s stand-out tourism destinations and experiences- Oversaw development of a new, customized e-marketing program that reached 250,000 consumers interested in traveling to Ohio- Managed and maintained the Division’s catalog of images for state and media use
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Northeast Ohio Medical University (NEOMED)
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United States
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Higher Education
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1 - 100 Employee
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Public Relations Specialist
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Mar 2003 - Oct 2004
- Wrote news releases and magazine feature stories- Organized news conferences- Managed relationships with local and regional media, community members, colleges and hospitals- Developed and edited video news releases
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Education
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1998 - 2002
Scripps School of Journalism, Ohio University
Bachelor of Science, Journalism; Public Relations
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