Experience

Dragonfly Strategists

• United States
• Hospitality
• 1 - 100 Employee

• Area Director of Revenue Strategy

  • Sep 2022 - Present



HHM Hotels

• United States
• Hospitality
• 700 & Above Employee

• Area Director of Revenue Management

  • May 2022 - Sep 2022



Wyndham Hotels & Resorts

• United States
• Hospitality
• 700 & Above Employee

• Senior Director Revenue Management

  • Feb 2019 - Mar 2022

  • Built and led a team of 7-10 Revenue Managers partnering with approximately 120 hotel General Managers under the La Quinta and Hawthorn brands resulting in strategies to optimize revenue across multiple markets • Reevaluated the revenue strategy for a portfolio of hotels, realigned the Revenue Management team, implemented a demand-based pricing strategy and streamlined the call flow process delivering additional retail growth • Set and achieved annual budget goals in excess of $500 million • Regularly presented revenue targets and results to high level leadership and ownership groups enabling data-based decision making • Established successful partnership and communication cadence with Sales, Finance, and Operations stakeholders to implement high level strategies to drive revenue growth and increase profit margins • Assisted in the roll-out of new Excel tools resulting in improved forecasting for the portfolio • Supported integration of LQ Management and Wyndham reporting, processes, and best practices resulting the eventual implementation of advanced capabilities and streamlined processes Show less



La Quinta by Wyndham

• Hospitality
• 700 & Above Employee

• Director Of Revenue Management

  • Feb 2016 - Feb 2019

  • Prior to and after Wyndham's acquisition of the La Quinta brand, drove the setting and achievement of budget goals in partnership with key stakeholders by property between $1-$12 million annually• Lead a team of 6 – 8 Revenue Managers providing strategic support to La Quinta hotels across the United States• Served as liaison to the distribution team to provide guidance and support when working with Online Travel Agency (OTA) partners which helped drive new strategies to grow revenue. • Led efforts to implement Travel Ads strategic initiatives to drive incremental revenue, achieving positive clicked Return on Ad Spend (ROAs)• Partnered with marketing to identify top markets for loyalty campaigns optimizing advertising spend• Assisted with the implementation and evaluation of multi-channel promotional strategies leading to incremental revenue growth Show less

• Regional Revenue Manager

  • Aug 2010 - Feb 2016

  • Grew market share by creating and implementing successful pricing strategies for twenty-five hotels primarily across the Northeast• Exceeded Revenue and EBITDA goals in partnership with Regional Vice President and field teams• Helped secure and analyze additional negotiated accounts in collaboration with Sales and Operations• Assisted with the development of new processes and training of new agents during Group and Tour/Central Reservation Center vendor transition, leading to a sustainable service model and increased call conversion• Conducted field level training delivered to our General Managers on best practices for revenue generation annually• Led testing of new revenue management system• Presented departmental and regional goals to internal partners during quarterly meetings Show less

• Multiple Property General Manager

  • Nov 2005 - Aug 2010