Joe Peters

Marketing Director at Vasque Footwear
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Contact Information
Location
Greater Minneapolis-St. Paul Area

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I have had the distinct pleasure of working with Joe Peters since early 2014 and offer my highest recommendation of his work and leadership abilities. I have directly benefited from working with Joe because of his knowledge, experience, drive, follow-though and skillset as a marketer. He is a leader who is unafraid to also be a doer -- and his expertise, infectious enthusiasm, integrity and sense of humor make him a manager who earns and keeps the trust of those who report to him. Joe is strategic, thorough and focused -- crafting and distilling brand messaging succinctly, effectively executing massive campaigns, overseeing and managing cross-functional teams. He keeps up on the minute details but trusts his team and provides them with autonomy, bringing out the best in his external and internal direct reports and partners. Joe is a well-versed expert in traditional forms of marketing communications and also stays on the forefront of emerging trends, whether they relate to sales, logistics, consumer segments, or product development. I have been fortunate to experience Joe's ability to consistently and collaboratively bring out the best in teams and individuals, convey complex analysis in a manner that is useful and impactful, and embody the Vasque / Red Wing ethos and values with his managerial skills, creative vision and commitment.

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Experience

    • United States
    • Apparel & Fashion
    • 1 - 100 Employee
    • Marketing Director
      • May 2019 - Present
    • Marketing Manager
      • Mar 2016 - Mar 2019
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Sales & Marketing Collaboration Manager
      • Sep 2014 - Mar 2016

    • Global Demand Planning/Analysis
      • Dec 2011 - Sep 2014

    • Netherlands
    • Hospitals and Health Care
    • 200 - 300 Employee
    • Key Account Management
      • 2011 - Oct 2011

    • Category Analyst
      • Jan 2010 - May 2011

    • Mexico
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Merchandising
      • Mar 2008 - Jan 2010
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Commercial Sales Internship
      • Jun 2007 - Dec 2007
    • United States
    • Machinery Manufacturing
    • Public Relations Internship
      • Sep 2006 - Mar 2007

Education

  • University of Minnesota-Duluth
    BA, Communication
    2003 - 2007
  • The University of Birmingham
    Manorian of the Year, International Relations
    2004 - 2005

Community

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