Joely Bouckaert

Brand and Marketing Coordinator at Wanneroo Basketball Association - Joondalup Wolves
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Contact Information
us****@****om
(386) 825-5501
Location
Aveley, Western Australia, Australia, AU

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Experience

    • Australia
    • Spectator Sports
    • 1 - 100 Employee
    • Brand and Marketing Coordinator
      • Oct 2020 - Present

      My role at the Joondalup Wolves has involved creating marketing strategies and campaigns for the NBL1, Wanneroo Basketball Association programs including the West Australian Basketball League, domestic basketball competition and development programs. I have also written media releases for sponsorship and player announcements while creating and maintaining strong professional relationships with the media including Joondalup Times and the West Australian newspaper. A key part of my role is to engage with sponsors such as Meneghello, City of Joondalup, Mitsubishi Motors and Zambrero through fulfilling contractual agreements. Another of my key roles is to develop and promote yearly campaigns for attracting new memberships, also designing and promoting new merchandise to align with the yearly campaigns. The merchandise and membership campaigns are promoted through email marketing and social media. Along with memberships, I also managed the Joondalup Wolves and Wanneroo Basketball social media which involve creating content and promoting upcoming NBL1 games, merchandise, programs and embrace the elite athletes in basketball. To create content on social media I use Adobe Suite and Canva to create visually engaging content that comply with the branding of the association.Designing and developing a new website for the Wanneroo Basketball Association has been a key part of my role. Working together with web designers I have helped create a design and strategy for our new website. I maintain the Joondalup Wolves NBL1 website by creating up to date content and support for the live stream and extra features on the website. With the support of Google Analytics this helps make decisions around content of the promotion, memberships and and merchandise.

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Coordinator
      • Sep 2020 - Oct 2020

      Working with OKMG and Source Energy to create PR and communications plans which include crisis management, media templates and a long term PR plan.

    • Assistant PR & Communications Officer
      • Aug 2020 - Sep 2020

      Working with OKMG and Source Energy to create PR and communications plans which include crisis management, media templates and a long term PR plan.

    • Switzerland
    • Airlines and Aviation
    • 700 & Above Employee
    • Load Controller and Customer Service Agent
      • Nov 2017 - Oct 2020

      My role at Swissport was to manage the day to day ground operations at Cobham Aviation. As a load controller I control the departures, arrivals, weight and balance of the aircrafts prior to departure. Being a load controller I am able to problem solve, meet deadlines with accuracy, recognise opportunities and risks and be able to adapt to any situation.

    • Social Media and Marketing Coordinator
      • Mar 2019 - Jul 2019

      At the Swan Valley Retreat I work with photographers and videographers to capture the beauty of the retreat and how to express their values as a business through their online platforms. I have created a marketing plan that focuses on community engagement. I am able to create a positiverelationship with co-workers, clients and stakeholders all around the community. I raised awareness to the Swan Valley Retreat by also raising awareness for the Swan Valley and showcasing the adventure and beauty of the area and local community.

    • Public Relations and Social Media Coordinator
      • Jan 2019 - Mar 2019

      My role at the Rottnest Channel swim was to focus on the social media leading up to and during the day of the event. On the day of the event I worked with the Public Relations team to identify crisis’ and share information with the stakeholders and news outlets. Leading up to the event I interacted with the past, present and future swimmers, stakeholders, alumni, news media outlets and online community. I gained experience on interviewing and pitching stories to the local community news papers. On the day of the swim, the Rottnest Channel Swim gained 1,000 new followers on each of their social media accounts by the amount of interaction and awareness that had been raised.

    • International Relations
      • Jul 2018 - Aug 2018

      My role at Franklin St. Showrooms included working with fashion designers during men’s fashion week. I interacted with global companies from USA, Asia and Australia to promote and sell the designers fashion lines. I worked and interacted with multiple stakeholders and clients to create an attractive image to promote the designers to a wide range of investors. Apart of my role was to help my colleagues with day to day tasks that needed to be completed such as, setting up the showroom with designer’s products, sending emails and making phone calls.

Education

  • Curtin University
    Bachelor of Marketing and Public Relations, Business
    2017 - 2020

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