Experience

Gigasavvy

• United States
• Advertising Services
• 1 - 100 Employee

• Principal

  • Jan 2008 - Present

  Founded in 2008, Gigasavvy is a full-service digital marketing and advertising agency focused on creating success for their clients. Founders Joel Tanner and Corey Mangold came together with diverse backgrounds and skill sets to form a single firm with a broad knowledge base and a billion smart ideas to help clients succeed. Where the typical agency outsources work and acts as an intermediary, Gigasavvy keeps all its services in the U.S. and relies on a talented team of in-house specialists. Founded in 2008, Gigasavvy is a full-service digital marketing and advertising agency focused on creating success for their clients. Founders Joel Tanner and Corey Mangold came together with diverse backgrounds and skill sets to form a single firm with a broad knowledge base and a billion smart ideas to help clients succeed. Where the typical agency outsources work and acts as an intermediary, Gigasavvy keeps all its services in the U.S. and relies on a talented team of in-house specialists.



Interference Media

• Founder

  • Aug 1996 - Jan 2008

  Developed and operated multiple music and pop culture web properties and communities with more than 50,000 members, and up to 500,000 monthly visitors. Created a content syndication platform which extended the monthly readership of content by hundreds of thousands. Innovated early forms of online music pre-sales, concert promotion, streaming radio broadcasts, online gaming, crowdsourcing, email marketing, online community building, re-targeting, social media, and more. Built and managed a web development, content, and community staff of 100 people globally. Show less



Consultant

• Digital Marketing Strategist

  • 1995 - Jan 2008

  Consulted for various online and brick and mortar companies developing their online strategies, web and social presence, developing technology solutions, and planning and executing SEO, SEM, and digital ad campaigns. Industries served: • Automotive • Diamond • Floral • Entertainment/Events • Consumer Packaged Goods (CPG) • Food • Travel • Music • Financial Consulted for various online and brick and mortar companies developing their online strategies, web and social presence, developing technology solutions, and planning and executing SEO, SEM, and digital ad campaigns. Industries served: • Automotive • Diamond • Floral • Entertainment/Events • Consumer Packaged Goods (CPG) • Food • Travel • Music • Financial



Total Travel & Tickets

• Director of Online Marketing

  • 2004 - 2007

  • Researched and analyzed thousands of keyword phrases in an effort to gain top placement in search engines using organic SEO, as well as SEM methods. • Developed techniques and formulas to drive SEO campaigns. • Developed strategies, and managed team of web developers and content producers, for the goal of achieving high ranks, high traffic, and conversion rate optimization. • Managed marketing and advertising budgets. • Increased online sales revenue over 200% within three months of implementing a comprehensive SEO strategy and campaign. Increased revenue several million dollars per year. • Achieved Top 5 search engine rankings with many of the web’s most competitive keyword phrases. • Increased inbound sales call volume by multiple factors • Aggregated, mined, processed, and analyzed data from multiple international sources in order to leverage big data to automate online marketing efforts, streamline operational business processes, monitor industry trending activity, scale and automate purchasing power, and influence pricing. Show less



Capital

• Director of Technology & Marketing

  • 1994 - 2003

  • Developed online identity, image, marketing and advertising strategy. • Managed, built, and designed web site including one of the web's first custom e-commerce platforms. • Redesigned company print identity and image. • Managed print advertising strategy industry and consumer publications. • Built internal database and intranet applications. • Built specific methods for gaining high rankings among search engines, SEO/SEM, graphic ad campaigns, as well as other methods of site promotion. • Developed the company’s entire Internet presence, from the ground up. Show less



U2's Propaganda

• Web Designer, Developer, and Marketer

  • 2000 - 2002

  • Managed, built, and designed Irish rock group U2’s official magazine website. • Designed web site navigation flow. • Wrote site specific scripting. • Implemented and designed online subscription payment system. • Built user registration, mailing lists, and surveys for web site. • Optimized web site for search engines • Planned and executed viral campaigns • Successfully tripled U2’s magazine, Propaganda, subscribers worldwide via online subscriptions. • Managed, built, and designed Irish rock group U2’s official magazine website. • Designed web site navigation flow. • Wrote site specific scripting. • Implemented and designed online subscription payment system. • Built user registration, mailing lists, and surveys for web site. • Optimized web site for search engines • Planned and executed viral campaigns • Successfully tripled U2’s magazine, Propaganda, subscribers worldwide via online subscriptions.



Musicfans

• Producer / Web Development Engineer

  • Mar 2000 - Mar 2001

  • Managed and developed web site structures and focus. • Designed various web sites including corporate site. • Setup and managed mailing lists, chat servers, and forum communities. • Promoted web sites and developed key revenue streams. • Maintained key servers, built processes to automate functions internally and between hundreds of servers. • Built custom web publishing tools for webmasters. • Helped develop user registration application specification and development, and server-hosting requirements. • Managed testing for cross browser/operating system functionality for user registration application. • Built web site tracking and reporting tools to collect targeted demographic information on a network of 4 million users. • Assisted in development of online corporate identity and image. Show less



Quik Internet

• Director of Interactive Communications

  • 1997 - 1999

  • Designed and managed corporate web site and 100+ franchise web sites. • Managed web, email, news, and multimedia servers worldwide. • Developed Internet sign-up CD-ROMs, kiosks, and online sign-up method. • Conducted monthly training seminars for franchise owners. • Helped develop and grow company into a worldwide franchise organization. • Developed and managed a team to help support franchises. • Designed and managed corporate web site and 100+ franchise web sites. • Managed web, email, news, and multimedia servers worldwide. • Developed Internet sign-up CD-ROMs, kiosks, and online sign-up method. • Conducted monthly training seminars for franchise owners. • Helped develop and grow company into a worldwide franchise organization. • Developed and managed a team to help support franchises.