Experience

Collective Measures | Performance Marketing

• Principal SEO

  • Apr 2022 - Present

  Minneapolis, Minnesota, United States Member of CM's leadership team, influencing the direction and growth of the company to reach company goals Responsible for leading the SEO practice, ensuring capabilities and offerings are always on the forefront, including: • Identify new organic SEO growth opportunities for the agency • Lead and share thought leadership and training for team and agency related to SEO • Ideation and development of internal tools via data engineering/development • Management of all third… Show more Member of CM's leadership team, influencing the direction and growth of the company to reach company goals Responsible for leading the SEO practice, ensuring capabilities and offerings are always on the forefront, including: • Identify new organic SEO growth opportunities for the agency • Lead and share thought leadership and training for team and agency related to SEO • Ideation and development of internal tools via data engineering/development • Management of all third party SEO tools Responsible for sharing thought leadership and training for team and agency related to SEO • Work directly with SEO/content marketing team leads to create and execute plans and goals • Develop and communicate appropriate processes across SEO client work (internal and external) • Cross-team collaboration to identify and improve cross-channel performance • Established and oversee internal Toastmasters charter resulting in participation and improved presenting skills of over 40 team members Responsible for all aspects of SEO client work (strategy, consulting and execution), including: • Develop search strategies for Fortune 500 + mid-tier sized companies to reach their goals by establishing and maintaining a competitive advantage • Execution of enterprise SEO across ecommerce, CPG, financial, healthcare, education, and more • Utilization of large data sets for analysis, reporting, and development of complex strategies • Provide SEO thought leadership to support and inform enterprise initiatives, i.e., internal enterprise SEO • Develop and support cross-functional digital strategies across organic, paid search, paid shopping, social, internal search, local, and more to improve performance across the entire customer journey • Provide SEO led technical and content strategies to inform design and development Responsible for new business work related to SEO strategy and execution for existing clients and prospects • Identify strategy, process, and methodology for SEO prospects

• Director of SEO

  • Sep 2014 - Apr 2022

  Greater Minneapolis-St. Paul Area • Responsible for leading the SEO practice, ensuring our capabilities and offerings are leading edge, providing actionable SEO strategies for our clients to establish and maintain a competitive advantage • Utilizing large data sets to develop SEO strategies for Fortune 500 + mid-tier sized companies across multiple verticals, including eCommerce, CPG, financial, healthcare, education, plus others • Manage and support a 9 member SEO team (tech and content), providing leadership… Show more • Responsible for leading the SEO practice, ensuring our capabilities and offerings are leading edge, providing actionable SEO strategies for our clients to establish and maintain a competitive advantage • Utilizing large data sets to develop SEO strategies for Fortune 500 + mid-tier sized companies across multiple verticals, including eCommerce, CPG, financial, healthcare, education, plus others • Manage and support a 9 member SEO team (tech and content), providing leadership, coaching, and growth opportunities to become highly skilled digital marketers and SEO’s • Member of the leadership team, participating as a leader to influence the direction and growth of the company • Integral member of the new business team, developing strategies and pitching solutions based on prospect needs

• Associate Director of Technical SEO

  • Nov 2013 - Sep 2014

  Greater Minneapolis-St. Paul Area • Developed and standardized tech SEO offerings, processes, and best practices; overseeing the quality execution of all technical SEO projects • Perform robust technical SEO audits on client websites of 150+ SEO factors, indentifying issues and opportunities for improve visibility in organic search • Prepare and present findings to clients at various levels; CMO, marketing manager, and developers • Analyze SEO performance of client websites, preparing a SEO report to… Show more • Developed and standardized tech SEO offerings, processes, and best practices; overseeing the quality execution of all technical SEO projects • Perform robust technical SEO audits on client websites of 150+ SEO factors, indentifying issues and opportunities for improve visibility in organic search • Prepare and present findings to clients at various levels; CMO, marketing manager, and developers • Analyze SEO performance of client websites, preparing a SEO report to identify wins and opportunitiues for ongoing improvement • Developed internal SEO scorecard for assessing prospect websites; utilized to identify opportunities, strategic planning, and pitching • Work with account leads on existing clients to identify opportunities and develop strategies for ongoing SEO support • Educate the staff and clients of SEO news, trends, and opportunities

• Senior Search Manager

  • Apr 2012 - Nov 2013

  Key Responsibilities include: • Review Client Web Sites for errors, inconsistencies and improvement to technical infrastructure and architecture. • Prepare best practices and requirement documents for agencies and clients building new web sites. • Develop tools, assets and best practices to enhance the SEO offering at Nina Hale, Inc. • Assist as necessary in the automation and preparation of reports, most often for SEO and occasionally for paid advertising as necessary. •… Show more Key Responsibilities include: • Review Client Web Sites for errors, inconsistencies and improvement to technical infrastructure and architecture. • Prepare best practices and requirement documents for agencies and clients building new web sites. • Develop tools, assets and best practices to enhance the SEO offering at Nina Hale, Inc. • Assist as necessary in the automation and preparation of reports, most often for SEO and occasionally for paid advertising as necessary. • Assist less technical staff members with questions around HTML code, JavaScript tracking and Analytics configuration. • Take ownership and work with Account Director to supervise and report on SEO portion of projects. • Work with Account Director to strategize new tactics and add-on SEO services for existing clients. • Assist New Business Strategist as necessary with evaluation of potential projects and estimates. • Report SEO news, search trends, and opportunities to internal team and clients. • Summarize and communicate the status of SEO efforts with appropriate internal and external contacts.



MIMA.ORG (Minnesota Interactive Marketing Association)

• Board of Directors

  • Mar 2020 - Present

  Director of Marketing at MIMA, the longest-standing digital marketing association in the country.



Edina Realty

• United States
• Real Estate
• 700 & Above Employee

• Web Business Analyst Lead

  • Aug 2010 - Mar 2012

  Greater Minneapolis-St. Paul Area Analyze, develop, and write business and usability requirements for all EdinaRealty.com website initiatives that are consistent with overall business goals and strategies. Provide monthly, yearly, and ad hoc analysis reports that measure online business goals and provide statistical data for strategic decisions, using Google Analytics and Flurry for full website, mobile website, and mobile app platforms, and using Experian Hitwise for both local and national competing websites. Perform SEO by… Show more Analyze, develop, and write business and usability requirements for all EdinaRealty.com website initiatives that are consistent with overall business goals and strategies. Provide monthly, yearly, and ad hoc analysis reports that measure online business goals and provide statistical data for strategic decisions, using Google Analytics and Flurry for full website, mobile website, and mobile app platforms, and using Experian Hitwise for both local and national competing websites. Perform SEO by providing direction of best practices to the web team, who consist of an art director, two in house website developers, a website content writer, and a social writer. In addition, these best practices are carried over to our website platform provider and other third party vendors who direct traffic to EdinaRealty.com. Oversee one website developer who implements front end enhancements as defined by business goals and strategies.

• Business Analyst / Systems Integration Specialist

  • May 2005 - Jul 2010

  Facilitate IT projects between company departments, the systems integration team, and third party vendors. Provide SEO best practices to content writers and developers. Research, analyze, and write requirements; develop, test, and deploy internal/external websites. Keep up to date with newer technologies/trends, document, and define best practices for employees. Troubleshoot bugs and data integrity concerns; correcting or escalating to appropriate departments. Solve issues and provide… Show more Facilitate IT projects between company departments, the systems integration team, and third party vendors. Provide SEO best practices to content writers and developers. Research, analyze, and write requirements; develop, test, and deploy internal/external websites. Keep up to date with newer technologies/trends, document, and define best practices for employees. Troubleshoot bugs and data integrity concerns; correcting or escalating to appropriate departments. Solve issues and provide exceptional customer service to our users.

• Closing Assistant / Processor

  • May 2004 - May 2005

  Prepare closing files for a Title Closer to complete the Real Estate transaction. Processing a closing file includes: clearing title, order payoffs, verify taxes, prepare mortgage documents, compile HUD, cut checks, and balance file.



RyanAdamsArchive.com

• Creator / Owner

  • Nov 2005 - Nov 2010

  A Ryan Adams approved fan site of over 30,000 registered users and 200,000+ unique monthly visitors. Users and members of the website could download from over 500 official live recordings, obtain news on upcoming releases and tour information, and discuss the music.



Edina Realty Mortgage

• United States
• Financial Services
• 1 - 100 Employee

• Mortgage Associate

  • Aug 2002 - May 2004

  Greater Minneapolis-St. Paul Area Aid in the process of originating mortgages, maintain customer relationships, and implement systems to organize and grow our business. Daily tasks include: fill out loan applications to qualify clients for a mortgage, order and verify; credit reports, appraisals, and title work, maintain past client database, and compile month end reports.



Siemens Industry

• Automation Machinery Manufacturing
• 1 - 100 Employee

• Software Engineer / User Interface Team Lead

  • Sep 1999 - Dec 2001

  Greater Minneapolis-St. Paul Area Provide in-house, on-site or remote software development and support within the User Interface area for upgrade projects, problem fixes, and enhancements.



Com Squared Systems

• United States
• Hospitals and Health Care

• Computer Programmer / Tester

  • Apr 1996 - Aug 1999

  Greater Minneapolis-St. Paul Area Develop and maintain client/server software on Unix servers and Windows clients, test new and existing functionality, and create/enhance in-house utilities.