Joel Parkans

Founder / Concept Creator / Content Curator / Entrepreneuer at Produkt Seattle
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Contact Information
us****@****om
(386) 825-5501
Location
Seattle, Washington, United States, US
Languages
  • Spanish Professional working proficiency

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Credentials

  • Building an Integrated Online Marketing Plan
    LinkedIn
    Nov, 2019
    - Nov, 2024
  • Influencer Marketing Foundations
    LinkedIn
    Nov, 2019
    - Nov, 2024
  • Project Management Foundations [2016]
    LinkedIn
    Nov, 2019
    - Nov, 2024
  • Freelancing and Consulting in User Experience
    LinkedIn
    Oct, 2019
    - Nov, 2024
  • Game Design Careers with Brenda Romero
    LinkedIn
    Oct, 2019
    - Nov, 2024
  • Planning a Career in User Experience
    LinkedIn
    Oct, 2019
    - Nov, 2024
  • Project Management: Technical Projects
    LinkedIn
    Oct, 2019
    - Nov, 2024
  • UX Design: 1 Overview
    LinkedIn
    Oct, 2019
    - Nov, 2024
  • UX Design: 2 Analyzing User Data
    LinkedIn
    Oct, 2019
    - Nov, 2024
  • User Experience for Web Design
    LinkedIn
    Oct, 2019
    - Nov, 2024
  • Developing Executive Presence
    LinkedIn
    Nov, 2018
    - Nov, 2024
  • Washington Class 12 Mixologist
    Washington State Liquor & Cannabis Board
    Feb, 2019
    - Nov, 2024
  • Washington State Food Worker Card
    Public Health – Seattle & King County
    Oct, 2018
    - Nov, 2024
  • For-Hire Permit
    King County, WA

Experience

    • Canada
    • Entertainment Providers
    • 1 - 100 Employee
    • Founder / Concept Creator / Content Curator / Entrepreneuer
      • Jan 1999 - Present

      •Created a production company and Art Collective which hosted Music and Art events in Seattle, Bremerton and Tacoma. •Generated all promotional materials and distributed on regular timelines to maximize attendance. •Trained a large volunteer staff to operate efficiently without external motivation. •Brand Development and community focused events generated a large following of loyal followers and contributors. •Increased membership from a handful of passionate co-creators to a citywide movement of multi-media artists, musicians, and performing arts professionals. •Assumed the role of Venue Manager and Head of Security for “The Hall”;a musical focal point for 2 years established in “The Washington Hall”. •Co-created an underground private club called “Analog”; whose membership consisted of local musicians, promoters, record labels and music industry entrepreneurs. •Implemented an internet based event concept to reach a global audience from an underground broadcast studio "The Produkt microLOFT". •Designed, assembled and operated all technological aspects of a 1080p, high audio bitrate, latency free recording studio within 2 months of concept introduction. •Produced 3 streaming concepts:"Grüvsessionz";"Waystation";and "Deep Theater";and broadcast high quality streams 1 month after the studio was constructed. •Edited and produced all web based digital content utilizing: internet search engines; Open Source Broadcast Software; & a DIY approach to computer building. •1st LIVE broadcast generated 1000 views day 1. •Embraced a multitude of disciplines, achieving experience levels ranging from highly competent to mastery in the following: Performance Artist; Producer; Promoter; Marketing; Content Curator; Social Media Manager; Event Production; Consulting; Project Manager; Web Design; Content Creator. •Iterations of the Produkt Kollektion: Produkt Entertainment; Produkt Seattle; Produkt Global Gaming; Produkt microLOFT; Akademy of Kontent Show less

    • General Manager of Bar and Restaurant Operations / Assistant Manager of Events
      • Oct 2018 - May 2019

      •Recruited to establish service standards for the food and beverage department and act as a consultant for local event promotions. •Initiated the creation of a cost controls and inventory system to establish control reduce profit loss. •Identified multiple deficiencies in the pricing, products, and processes that were active. •Replaced well liquor selection with a brand streamlined for profit, decreasing cost up to 150%. •Utilized vendor incentives to take advantage of volume discounts on select products, reducing cost on high volume well liquors by $8 per bottle. •Reduced pour cost by 75% in the first 2 months. •Increased sales by 35% during "Paint Nite" events by creating usable space at art stations and embracing a sales mentality during table visits. •Created procedures designed to ensure sales staff did not leave revenue stations during volume. •Reprogrammed the Micros P.O.S. with correct pricing and inventory and redesigned the interface staff used to access its functions. •Acted as event consultant by suggesting strategic marketing tactics and activating effective social media campaigns . •Integrated client networks into an established functioning network designed to maximize attendance at musical events. •Generated plans to build an outdoor LED advertising array to display daily specials and event data to increase daily sales volume. •Utilized personal social media engine, www.ProduktSeattle.com, to raise awareness of events and increase attendance. •Monitored and advised the agency tasked with the responsibility of managing the organization's social media when their methods needed attention. •Acted as liaison for the organization during events of up to 450 people and $10,000 in sales revenue. •Assisted the Event Manager with lead generation by reaching out to contacts in the hospitality industry. •Planned and developed a weekly industry night, with happy hour and entertainment, and assembled a live streaming platform to showcase events globally. Show less

    • Hospitality
    • 1 - 100 Employee
    • Bar Manager / Dining Room Manager
      • Feb 2016 - Nov 2017

      • Hired into a high end, 24 hour restaurant group with 40+ years of operating history. • Transferred from original location to flagship store with annual sales revenue in excess of 9 million. • Sole manager in charge of graveyard shifts, which produced revenues in excess of $12,000 which represented ⅓ of daily totals. • Assumed the roles of Pantry chef, Fry Chef, Host, Bartender, Server and Security as needed to augment team deficiencies. • Tasked with bringing the beverage program back into budget on a 2 month deadline. • Utilizing inventory monitoring and cost control methods, reduced bar costs from 22% to 18% prior to the 2 month deadline • Implemented staff portion training, reducing waste by 10% in 3 months. • Regularly utilized conflict resolution techniques to enhance team cohesion. • Product Management streamlined via effective networking with numerous distributors. • Product delivery deadlines consistently maintained, preventing loss of high volume sales items. • Mentored multiple employees, enabling their transition to roles of greater responsibility. Show less

    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Chief Steward
      • Apr 2015 - Apr 2016

      •Appointed as Chief Steward on a private yacht that catered to politicians, business moguls, and other wealthy clientele. •Maintained food and beverage budget within required cost controls. •Increased customer satisfaction surveys through a "Guest First" mentality and willingness to provide any conveniences they required. •Labored 15 hours a day for 4 months during the 5 month seasonal employment opportunity. •Established exemplary rapport with guests which was rewarded with supervisory and co-worker praise. Show less

    • Bar Manager/ Dining Room Manager / Corporate Training Manager / Corporate Technical Writer
      • Jul 2006 - Apr 2014

      Management: • Hired as a Foodserver, rapidly advanced to Assistant Manager in less then 6 months. • Tasked with maintaining Inventory Controls on over 1000 products. • Reduced liquor cost 3% in first 3 months. • Negotiated multiple contracts with vendors with the goal of obtaining reduced pricing. This increased profit margin by up to 8% on the most affected products. • Responsible for managing the company's outside marketing to neighboring businesses, the Concierge Guild, and the convention center. • Transferred between all 3 restaurants to implement proper training protocols, cover vacations and sick leave, and manage daily operations. Corporate Training Manager • Tasked with reducing turnover, implemented a training program geared at rewarding top performers. • Revised the hiring procedures and took lead in screening new candidates, increasing retention by 40% in first 6 months. • Researched and implemented Hot Schedules; a scheduling, communication, and employee tracking software. • Trained all staff on its use, reduced employee absences and enhanced communication efficiency. • Developed a training program for new hires which decreased financial losses by 25% over a 4 year observation period. • Developed motivated, self directed employees enabling advancement in management positions. Corporate Technical Writer • Created and edited all company documentation such as policies, evaluation forms, shopping forms, and all training and hiring documentation. • Recruited as a member of the development team for relocation and brand transition to Vons 1000 Spirits. Show less

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Food Server / FOH Administrative Assistant / Lead trainer
      • Aug 2004 - May 2006

      •Maintained demanding service standards in a performance based dinner show that showcased some of the worlds most remarkable "Cirque DuSoliel" style performers. •Trained new staff on the rigorous requirements necessary to succeed, increasing output of the service staff. •Volunteered to assist management with the daily administrative duties required to ensure a seamless dinner performance. •Awarded team honors multiple times due to utilization of time management, team communication and a self directed approach to this unique non-profit organization. Show less

    • Private Dining Room Captain
      • Mar 2003 - Mar 2004

      •Shortly after hiring, awarded the position of "Private Dining Room Captain" in Seattle's most popular fine dining steak house. •Achieved recognition from staff and management for performance of duties in the most challenging of all service positions in the company. •Executed flawless service standards for large parties and private events with a clientele that was more demanding and challenging to satisfy then standard meal service patrons. •Recognized by company owner as a top performer, and awarded exclusive authority over his numerous luncheons upon request. •"I have never had better lunch service." - Michael Mondavi of Robert Mondavi Wineries Show less

    • Distribution Account Manager
      • Jan 2001 - Feb 2004

      • Acted as the company's representative for all business accounts in the Home Theater Department for a "Fortune 500" sales organization. • Diligently pursued personal and company provided leads to achieve monthly sales volumes of up to $200,000. • Advanced to "Trade Show Associate" to represent the company at the massive national trade shows CEDIA in Minneapolis and C.E.S. in Las Vegas. • Utilized the database software "Onyx" to resurrect dead accounts and bring increased sales to the home theater department "Studio Experience". • Received praise from Distribution accounts for matching their budgets with the correct products, earning them increased sales and notoriety with their clientele.. Show less

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Head Foodserver / Lead Trainer
      • Dec 2000 - Apr 2002

      • Awarded the Trainer responsibility due to high sales volumes and impeccable adherence to company guidelines. • Promoted to Head Foodserver and tasked with daily monitoring of staff performance levels and guest satisfaction reports. • Generated training manuals and "Upselling" guides to enhance staff performance and drive daily sales volume. • Awarded the Trainer responsibility due to high sales volumes and impeccable adherence to company guidelines. • Promoted to Head Foodserver and tasked with daily monitoring of staff performance levels and guest satisfaction reports. • Generated training manuals and "Upselling" guides to enhance staff performance and drive daily sales volume.

    • United States
    • Restaurants
    • 700 & Above Employee
    • Head Foodserver / Lead Trainer
      • Nov 1999 - Nov 2000

      • Awarded Trainer position due to exemplary service standards and attention to detail. • Competed for the annual "Wine Ambassador" program and a trip to 7 Wineries in Southern Italy, received Runner Up. • Received Employee of the Month twice in one year for highest "Add On" percentages, Principato Wine sales, and highest volume of customer satisfaction reports. • Awarded Trainer position due to exemplary service standards and attention to detail. • Competed for the annual "Wine Ambassador" program and a trip to 7 Wineries in Southern Italy, received Runner Up. • Received Employee of the Month twice in one year for highest "Add On" percentages, Principato Wine sales, and highest volume of customer satisfaction reports.

  • Illusion Records
    • Bremerton, WA
    • Owner / Event Manager / Multi-Media Content Creator / Marketing-Promotions Manager
      • Mar 1999 - Oct 2000

      •Utilizing a limited budget and extensive planning, opened up a record store with a target demographic of Seattle's rapidly growing DJ community. •Negotiated terms with 5 different vendor lines to populate the business with popular products to drive sales. •Managed the full musical calendar at the neighboring night club "The Crowe’s Nest” as it underwent a rebranding to “Empire Nightclub" showcasing talent drawn from the record stores most supportive and talented artist roster.. •Created a DJ education program and offered recording services to add value to our customers patronage. •Recruited local artists to create an ambience that was aligned with the tastes of our customers and inspire new customers to choose our retail store over larger Seattle based retail outlets and the arising popularity of internet based retailers. •Incorporated the promotional company "Produkt Entertainment" to enhance the stores presence in the local musical community. •Initiated a marketing campaign with local businesses to revitalize their interest in vinyl as a musical format. •Recorded, produced and branded musical compilations and associated artwork for local independent musicians and performing artists. •Constructed press kits, CD labels, Flyers, and other marketing material using early versions of Adobe Photoshop and various label making programs associated with computer hardware purchases at that time. •Proficient in the following audio/video editing and graphic content creation of that period: Adobe Photoshop 1.9, Sonic Foundry ACID and Soundforge, Propellerhead Reason 1.0 - 3.0, Cubase VST Show less

    • Machinist Mate Second Class
      • Feb 1994 - Nov 1998

      • Enlisted in the Navy into the Naval Nuclear Power Training program, a program that at the time was ranked second only to M.I.T.'s engineering program in difficulty to complete. • Completed Naval Nuclear Field A School, the first school in the program, graduated in the top 10% of my class. • Advanced to E-4, Machinist Mate 3rd Class. • Completed Naval Nuclear Power School, the second in the program, graduated in the top 25% of my class. • Attended Naval Nuclear Power Prototype in Ballston Spa, New York. • Transferred to the Submariner Training program, graduated with honors. • Attended a Damage Control training program, graduated with honors. • Received orders to the fast attack submarine, U.S.S. Sand Lance, joined "Auxiliary Division", custodians of the ships Auxiliary Mechanical Systems. • Attended Refrigeration training, achieved a Universal Refrigeration Certification and Motor Vehicle Refrigeration Certification. • Completed deployments which enabled me to travel and experience the culture of every country in South America, Norway, Puerto Rico, and Panama. • Attended P.A.C.E. programs while deployed in Spanish, received a graduation certificate. • Advanced to Machinist Mate Second Class, E-5. • Assumed the auxiliary duties of Repair Parts Petty Officer, a role that required diligent record keeping, and was responsible for the acquisition of critical repair parts for a state of the art nuclear vessel. • Selected for the special duty of decommissioning the submarine, which provided additional experience related to Naval Shipyard based labor. Show less

Education

  • Naval Nuclear Field "A" School
    Introduction to Nuclear sciences
    1994 - 1994
  • Naval Nuclear Power School
    Advanced Nuclear Studies
    1994 - 1995
  • Naval Nuclear Power Prototype
    Practical Application of Applied Nuclear Sciences in a state of the art Nuclear Vessel Prototype
    1995 - 1995
  • Journeyman Apprentice Program
    Journeyman Certificate, Hydroelectric Machinery Mechanics
    1996 - 1997
  • Naval Refrigeration Certification Training
    Universal Refrigeration Certification / Motor Vehicle Refrigeration Certification, Refrigeration
    1996 - 1997
  • Naval Submarine School
    Basic Submarine Systems
    1996 - 1996
  • Naval Repair Parts Officer Training
    Logistics, Materials, and Supply Chain Management
    1997 - 1997
  • P.A.C.E.
    Spanish
    1996 - 1996
  • Westwood High School
    High School, General Studies
    1990 - 1993

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