Joel Marsh
Founder & CEO at Peekerton- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
-
Swedish -
Topline Score
Bio
Daniel Wroblewski
Joel worked as a Product Lead on the Motherbrain team for almost a year. He has a strong methodology and is thorough in his research. With Joel’s experience and integrity I was always confident that he had the actual problem in focus. He was great to work with and I would love to work with Joel again!
Marin M.
Joel has been the best, most knowledgeable User Experience specialist I’ve had the pleasure to work with so far. He has an uncanny ability to envision the whole product, consider avenues that are not obvious, draw inspiration from just about anywhere, and in general think from first & second principles, instead of succumbing to the latest fads on Dribbble. Joel takes care to remove the fluff and to understand what is the heart of the problem. Not only that, he makes sure the team is working on the right problem, not just any problem, and that’s a skill worth its weight in gold. Combined with his tenacity, perseverance (it takes hard work to write & publish TWO books), and general good spirits, Joel makes for an excellent Product Lead or Head of Product who can be trusted to direct and manage himself. He comes as highly recommended as it gets.
Michał Michałowski (he/him)
It's quite rare to find a talent that stand out like Joel. I had the pleasure to work with him on a new product our company was bringing to the market. With his forward-looking, yet down-to-earth vision, he transformed a concept loosely described by words into a cutting-edge, easy-to-use and beautiful product. His work was not limited to creating a great visuals - on one end he turned product requirements into exceptional UX designs, while closing the loop with us - the engineers - on the other. He can stand his ground and defend his vision, which proved to be the right direction all the time. I sure hope I will have the opportunity to work with Joel on another product again.
Daniel Wroblewski
Joel worked as a Product Lead on the Motherbrain team for almost a year. He has a strong methodology and is thorough in his research. With Joel’s experience and integrity I was always confident that he had the actual problem in focus. He was great to work with and I would love to work with Joel again!
Marin M.
Joel has been the best, most knowledgeable User Experience specialist I’ve had the pleasure to work with so far. He has an uncanny ability to envision the whole product, consider avenues that are not obvious, draw inspiration from just about anywhere, and in general think from first & second principles, instead of succumbing to the latest fads on Dribbble. Joel takes care to remove the fluff and to understand what is the heart of the problem. Not only that, he makes sure the team is working on the right problem, not just any problem, and that’s a skill worth its weight in gold. Combined with his tenacity, perseverance (it takes hard work to write & publish TWO books), and general good spirits, Joel makes for an excellent Product Lead or Head of Product who can be trusted to direct and manage himself. He comes as highly recommended as it gets.
Michał Michałowski (he/him)
It's quite rare to find a talent that stand out like Joel. I had the pleasure to work with him on a new product our company was bringing to the market. With his forward-looking, yet down-to-earth vision, he transformed a concept loosely described by words into a cutting-edge, easy-to-use and beautiful product. His work was not limited to creating a great visuals - on one end he turned product requirements into exceptional UX designs, while closing the loop with us - the engineers - on the other. He can stand his ground and defend his vision, which proved to be the right direction all the time. I sure hope I will have the opportunity to work with Joel on another product again.
Daniel Wroblewski
Joel worked as a Product Lead on the Motherbrain team for almost a year. He has a strong methodology and is thorough in his research. With Joel’s experience and integrity I was always confident that he had the actual problem in focus. He was great to work with and I would love to work with Joel again!
Marin M.
Joel has been the best, most knowledgeable User Experience specialist I’ve had the pleasure to work with so far. He has an uncanny ability to envision the whole product, consider avenues that are not obvious, draw inspiration from just about anywhere, and in general think from first & second principles, instead of succumbing to the latest fads on Dribbble. Joel takes care to remove the fluff and to understand what is the heart of the problem. Not only that, he makes sure the team is working on the right problem, not just any problem, and that’s a skill worth its weight in gold. Combined with his tenacity, perseverance (it takes hard work to write & publish TWO books), and general good spirits, Joel makes for an excellent Product Lead or Head of Product who can be trusted to direct and manage himself. He comes as highly recommended as it gets.
Michał Michałowski (he/him)
It's quite rare to find a talent that stand out like Joel. I had the pleasure to work with him on a new product our company was bringing to the market. With his forward-looking, yet down-to-earth vision, he transformed a concept loosely described by words into a cutting-edge, easy-to-use and beautiful product. His work was not limited to creating a great visuals - on one end he turned product requirements into exceptional UX designs, while closing the loop with us - the engineers - on the other. He can stand his ground and defend his vision, which proved to be the right direction all the time. I sure hope I will have the opportunity to work with Joel on another product again.
Daniel Wroblewski
Joel worked as a Product Lead on the Motherbrain team for almost a year. He has a strong methodology and is thorough in his research. With Joel’s experience and integrity I was always confident that he had the actual problem in focus. He was great to work with and I would love to work with Joel again!
Marin M.
Joel has been the best, most knowledgeable User Experience specialist I’ve had the pleasure to work with so far. He has an uncanny ability to envision the whole product, consider avenues that are not obvious, draw inspiration from just about anywhere, and in general think from first & second principles, instead of succumbing to the latest fads on Dribbble. Joel takes care to remove the fluff and to understand what is the heart of the problem. Not only that, he makes sure the team is working on the right problem, not just any problem, and that’s a skill worth its weight in gold. Combined with his tenacity, perseverance (it takes hard work to write & publish TWO books), and general good spirits, Joel makes for an excellent Product Lead or Head of Product who can be trusted to direct and manage himself. He comes as highly recommended as it gets.
Michał Michałowski (he/him)
It's quite rare to find a talent that stand out like Joel. I had the pleasure to work with him on a new product our company was bringing to the market. With his forward-looking, yet down-to-earth vision, he transformed a concept loosely described by words into a cutting-edge, easy-to-use and beautiful product. His work was not limited to creating a great visuals - on one end he turned product requirements into exceptional UX designs, while closing the loop with us - the engineers - on the other. He can stand his ground and defend his vision, which proved to be the right direction all the time. I sure hope I will have the opportunity to work with Joel on another product again.
Credentials
-
Certified User Experience Analyst (CXA)
Human Factors InternationalMar, 2023- Nov, 2024 -
Corporate Finance
Columbia UniversityDec, 2022- Nov, 2024
Experience
-
Peekerton
-
Sweden
-
Business Consulting and Services
-
1 - 100 Employee
-
Founder & CEO
-
Sep 2019 - Present
Peekerton is a boutique consulting firm specialising in the strategic analysis and (re-)design of product and service businesses (especially digital). Our customers are typically investors or senior management, and our work tends to be outside-in, data-oriented, and focused on business results. Peekerton is a boutique consulting firm specialising in the strategic analysis and (re-)design of product and service businesses (especially digital). Our customers are typically investors or senior management, and our work tends to be outside-in, data-oriented, and focused on business results.
-
-
-
O'Reilly
-
United States
-
E-Learning Providers
-
300 - 400 Employee
-
Author
-
2015 - Present
Wrote and published "UX For Beginners" in 2016, which is now sold worldwide in print and digital formats, has been translated into several languages, is used as a texbook for many college courses, and was even selected as Harvard's Book of the Week in December 2019. "UX For Beginners" was based on content from The UX Crash Course, a set of blog posts publish in 2014, which was read by over a million people. Wrote and published "UX For Beginners" in 2016, which is now sold worldwide in print and digital formats, has been translated into several languages, is used as a texbook for many college courses, and was even selected as Harvard's Book of the Week in December 2019. "UX For Beginners" was based on content from The UX Crash Course, a set of blog posts publish in 2014, which was read by over a million people.
-
-
-
EQT Group
-
Sweden
-
Venture Capital and Private Equity Principals
-
700 & Above Employee
-
Product Design Manager, Motherbrain
-
Dec 2018 - Sep 2019
EQT is a private equity firm that managed over €50 Billion in funds when I was there, ranging from venture capital to infrastructure. Motherbrain is an internal machine learning / artificial intelligence platform that helps the investment teams find and research deals. I performed the largest user research in the history of the project, worked closely with data engineers and data scientists to analyze data and solve data quality issues, worked to improve the Motherbrain user… Show more EQT is a private equity firm that managed over €50 Billion in funds when I was there, ranging from venture capital to infrastructure. Motherbrain is an internal machine learning / artificial intelligence platform that helps the investment teams find and research deals. I performed the largest user research in the history of the project, worked closely with data engineers and data scientists to analyze data and solve data quality issues, worked to improve the Motherbrain user experience design, UI design, and feature roadmap, brought more UX thinking to the team’s work, initiated a series of major feature additions, proposed a platform-wide design, and contributed to the creation of a product-oriented team/process. Much of that work continues to be used today. Show less EQT is a private equity firm that managed over €50 Billion in funds when I was there, ranging from venture capital to infrastructure. Motherbrain is an internal machine learning / artificial intelligence platform that helps the investment teams find and research deals. I performed the largest user research in the history of the project, worked closely with data engineers and data scientists to analyze data and solve data quality issues, worked to improve the Motherbrain user… Show more EQT is a private equity firm that managed over €50 Billion in funds when I was there, ranging from venture capital to infrastructure. Motherbrain is an internal machine learning / artificial intelligence platform that helps the investment teams find and research deals. I performed the largest user research in the history of the project, worked closely with data engineers and data scientists to analyze data and solve data quality issues, worked to improve the Motherbrain user experience design, UI design, and feature roadmap, brought more UX thinking to the team’s work, initiated a series of major feature additions, proposed a platform-wide design, and contributed to the creation of a product-oriented team/process. Much of that work continues to be used today. Show less
-
-
-
GreatPeople
-
Sweden
-
IT Services and IT Consulting
-
Chief Product Officer
-
Sep 2017 - Jul 2018
I joined GreatPeople as one of the first employees and primarily focused on designing the first product and identifying potential for the future. The general idea was a social HR recruiting platform which would use the power of “the crowd”. It was a good concept and I was excited to work on it, but unfortunately the company’s progress in other areas did not match expectations and I decided to move on. Work performed: Defined a product strategy and 3-year roadmap for a shift to a… Show more I joined GreatPeople as one of the first employees and primarily focused on designing the first product and identifying potential for the future. The general idea was a social HR recruiting platform which would use the power of “the crowd”. It was a good concept and I was excited to work on it, but unfortunately the company’s progress in other areas did not match expectations and I decided to move on. Work performed: Defined a product strategy and 3-year roadmap for a shift to a business model that was more scalable, more cost-effective, and more competitive. Performed user research & interviews with customers, colleagues, and the broader competition to define product priorities and future direction. Performed an extensive competitive analysis from both a product and brand perspective. Designed and specified UX wireframes and product design for new versions of the product, with the goal of making customer adoption faster, enabling viral customer acquisition, improving internal automation, and solve some particularly tricky GDPR challenges. Developed a strategy for a completely new marketing/positioning/brand strategy. Designed the first formal process for product development and QA testing. Show less I joined GreatPeople as one of the first employees and primarily focused on designing the first product and identifying potential for the future. The general idea was a social HR recruiting platform which would use the power of “the crowd”. It was a good concept and I was excited to work on it, but unfortunately the company’s progress in other areas did not match expectations and I decided to move on. Work performed: Defined a product strategy and 3-year roadmap for a shift to a… Show more I joined GreatPeople as one of the first employees and primarily focused on designing the first product and identifying potential for the future. The general idea was a social HR recruiting platform which would use the power of “the crowd”. It was a good concept and I was excited to work on it, but unfortunately the company’s progress in other areas did not match expectations and I decided to move on. Work performed: Defined a product strategy and 3-year roadmap for a shift to a business model that was more scalable, more cost-effective, and more competitive. Performed user research & interviews with customers, colleagues, and the broader competition to define product priorities and future direction. Performed an extensive competitive analysis from both a product and brand perspective. Designed and specified UX wireframes and product design for new versions of the product, with the goal of making customer adoption faster, enabling viral customer acquisition, improving internal automation, and solve some particularly tricky GDPR challenges. Developed a strategy for a completely new marketing/positioning/brand strategy. Designed the first formal process for product development and QA testing. Show less
-
-
-
Scrive
-
Sweden
-
Software Development
-
100 - 200 Employee
-
VP Marketing / Head of UX
-
Apr 2016 - Aug 2017
Two years after this work, Scrive had grown almost 1000% and was acquired by a private equity firm. Led the design of multiple products and projects from detail level to strategic level, including roadmap input and written technical specifications. Designed "version 1" of a new product which was unique in the world at the time: it reduced support by 99%, and enabled 100x more scale in a new customer segment, without hiring any extra people. Start-to-finish in 6 months in a team of… Show more Two years after this work, Scrive had grown almost 1000% and was acquired by a private equity firm. Led the design of multiple products and projects from detail level to strategic level, including roadmap input and written technical specifications. Designed "version 1" of a new product which was unique in the world at the time: it reduced support by 99%, and enabled 100x more scale in a new customer segment, without hiring any extra people. Start-to-finish in 6 months in a team of 3. It required the analysis of data and even programming strategies from several different angles to diagnose a mysterious support problem. Created, planned, executed and managed all marketing activities and strategies. Implemented a new brand strategy and market positioning to fit evolving customer needs and competitive pressures. Worked together with product and engineering teams to develop a production process that reduced the time and complexity of creating new features. Worked together with product and sales to plan and package products, campaigns, lead generation, and recruiting needs for enterprise customers. Reduced the cost of marketing overall by over 50% by analyzing user analytics, digital marketing efficiency, and eliminating ineffective strategies. Recruited and managed both creative and technical employees on marketing and product teams. Show less Two years after this work, Scrive had grown almost 1000% and was acquired by a private equity firm. Led the design of multiple products and projects from detail level to strategic level, including roadmap input and written technical specifications. Designed "version 1" of a new product which was unique in the world at the time: it reduced support by 99%, and enabled 100x more scale in a new customer segment, without hiring any extra people. Start-to-finish in 6 months in a team of… Show more Two years after this work, Scrive had grown almost 1000% and was acquired by a private equity firm. Led the design of multiple products and projects from detail level to strategic level, including roadmap input and written technical specifications. Designed "version 1" of a new product which was unique in the world at the time: it reduced support by 99%, and enabled 100x more scale in a new customer segment, without hiring any extra people. Start-to-finish in 6 months in a team of 3. It required the analysis of data and even programming strategies from several different angles to diagnose a mysterious support problem. Created, planned, executed and managed all marketing activities and strategies. Implemented a new brand strategy and market positioning to fit evolving customer needs and competitive pressures. Worked together with product and engineering teams to develop a production process that reduced the time and complexity of creating new features. Worked together with product and sales to plan and package products, campaigns, lead generation, and recruiting needs for enterprise customers. Reduced the cost of marketing overall by over 50% by analyzing user analytics, digital marketing efficiency, and eliminating ineffective strategies. Recruited and managed both creative and technical employees on marketing and product teams. Show less
-
-
-
Kaching Cashback
-
Sweden
-
Technology, Information and Internet
-
1 - 100 Employee
-
Product & Marketing Strategy Consultant
-
Jan 2016 - Mar 2016
- Worked with all departments to evaluate and design the next version of the product. - Identified some bottlenecks & opportunities for scalability and advised solutions. - Assisted with brand/communications strategy. - Worked with all departments to evaluate and design the next version of the product. - Identified some bottlenecks & opportunities for scalability and advised solutions. - Assisted with brand/communications strategy.
-
-
-
Teller (startup)
-
Stockholm, Sweden
-
Founder
-
Jul 2013 - Jan 2016
- Raised funding from professional investors to do research & development. - Designed & managed all aspects of the product from strategy to functionality to design. - Although a product was created and tested, the final decision was not to launch and the project was terminated. - Raised funding from professional investors to do research & development. - Designed & managed all aspects of the product from strategy to functionality to design. - Although a product was created and tested, the final decision was not to launch and the project was terminated.
-
-
-
House of Education
-
Sweden
-
Marketing Services
-
1 - 100 Employee
-
UX/Product Lead (Consultant)
-
May 2015 - Jul 2015
I was initially introduced to Sqore after VC investors asked me to analyze the company's first version as part of their Series A investment. I was then brought in to lead the transition of the product to a new, scalable business model. I re-designed the product based on new business goals, initiated a brand/marketing strategy, and refined the production process to include UX design within an agile environment and to provide more possibilities for scale. This work included user… Show more I was initially introduced to Sqore after VC investors asked me to analyze the company's first version as part of their Series A investment. I was then brought in to lead the transition of the product to a new, scalable business model. I re-designed the product based on new business goals, initiated a brand/marketing strategy, and refined the production process to include UX design within an agile environment and to provide more possibilities for scale. This work included user analytics analysis, A/B tests, user research, user interviews (external and internal), and ultimately designed complete wireframes for a 1-year product roadmap. Two years later they asked me to return and analyze their progress, during which I used quantitative and qualitative data from inside and outside the company to deliver a UX audit. Show less I was initially introduced to Sqore after VC investors asked me to analyze the company's first version as part of their Series A investment. I was then brought in to lead the transition of the product to a new, scalable business model. I re-designed the product based on new business goals, initiated a brand/marketing strategy, and refined the production process to include UX design within an agile environment and to provide more possibilities for scale. This work included user… Show more I was initially introduced to Sqore after VC investors asked me to analyze the company's first version as part of their Series A investment. I was then brought in to lead the transition of the product to a new, scalable business model. I re-designed the product based on new business goals, initiated a brand/marketing strategy, and refined the production process to include UX design within an agile environment and to provide more possibilities for scale. This work included user analytics analysis, A/B tests, user research, user interviews (external and internal), and ultimately designed complete wireframes for a 1-year product roadmap. Two years later they asked me to return and analyze their progress, during which I used quantitative and qualitative data from inside and outside the company to deliver a UX audit. Show less
-
-
-
Nordnet Bank AB
-
Sweden
-
Banking
-
700 & Above Employee
-
UX Lead (Consultant)
-
Feb 2013 - Jun 2013
Responsible for improving UX processes, strategy, and implementation, globally. Analyzed everything from user analytics to internal processes to legal requirements and finally delivered a report identifying 5 major customer problems and potential solutions which had never been previously identified, and which would have significantly increased the revenue of the bank as a whole. Responsible for improving UX processes, strategy, and implementation, globally. Analyzed everything from user analytics to internal processes to legal requirements and finally delivered a report identifying 5 major customer problems and potential solutions which had never been previously identified, and which would have significantly increased the revenue of the bank as a whole.
-
-
-
Trustpilot
-
Technology, Information and Internet
-
700 & Above Employee
-
Design Manager (Consultant)
-
May 2012 - Dec 2012
Full-time consulting position. 8 million users. Effectively I was "Head of UX" and was hired specifically to look into the brand and ways to increase the engagement of the reviewers (content creators). User research. Complete community re-design (UX & Strategy) & 2-Year Plan. Brand Strategy. Initiated a brand re-design process. Scouted design talent. Full-time consulting position. 8 million users. Effectively I was "Head of UX" and was hired specifically to look into the brand and ways to increase the engagement of the reviewers (content creators). User research. Complete community re-design (UX & Strategy) & 2-Year Plan. Brand Strategy. Initiated a brand re-design process. Scouted design talent.
-
-
-
Great Works
-
Sweden
-
Business Consulting and Services
-
1 - 100 Employee
-
Head of UX
-
Apr 2010 - May 2012
Clients included a variety of major global brands including Absolut Vodka, Samsung, Reebok, McDonalds, Electrolux, Libresse, and more. Managed 10 people as co-leader of the products and services team, which combined UX, UI, and Tech capabilities. My work here won a long list of Swedish and international creative awards, and included two apps which both ranked Top 10 in the app store during their launch. However, one of my proudest pieces of work was the analysis of an online… Show more Clients included a variety of major global brands including Absolut Vodka, Samsung, Reebok, McDonalds, Electrolux, Libresse, and more. Managed 10 people as co-leader of the products and services team, which combined UX, UI, and Tech capabilities. My work here won a long list of Swedish and international creative awards, and included two apps which both ranked Top 10 in the app store during their launch. However, one of my proudest pieces of work was the analysis of an online community, where I increased conversion and user retention by re-designing a single page (confirmed by A/B testing). Performed a wide variety of design and UX responsibilities, including UX design and user research, art direction and brand design, creative and ux strategy, product design and invention, pitches, sales, and all things related to information, usability, and interactive architecture. Show less Clients included a variety of major global brands including Absolut Vodka, Samsung, Reebok, McDonalds, Electrolux, Libresse, and more. Managed 10 people as co-leader of the products and services team, which combined UX, UI, and Tech capabilities. My work here won a long list of Swedish and international creative awards, and included two apps which both ranked Top 10 in the app store during their launch. However, one of my proudest pieces of work was the analysis of an online… Show more Clients included a variety of major global brands including Absolut Vodka, Samsung, Reebok, McDonalds, Electrolux, Libresse, and more. Managed 10 people as co-leader of the products and services team, which combined UX, UI, and Tech capabilities. My work here won a long list of Swedish and international creative awards, and included two apps which both ranked Top 10 in the app store during their launch. However, one of my proudest pieces of work was the analysis of an online community, where I increased conversion and user retention by re-designing a single page (confirmed by A/B testing). Performed a wide variety of design and UX responsibilities, including UX design and user research, art direction and brand design, creative and ux strategy, product design and invention, pitches, sales, and all things related to information, usability, and interactive architecture. Show less
-
-
-
Glorious Games Group AB (prev. Stardoll AB)
-
Sweden
-
Computer Games
-
1 - 100 Employee
-
UX Design Lead, Premium Memberships
-
May 2009 - Apr 2010
UX design & A/B testing of everything related to premium conversion and payments for a platform with 100 million users, in 100+ countries, and many languages/cultures. My work here included some of the biggest results I have achieved (working mostly with one developer and one illustrator): - Designed the top 3 paths-to-purchase. - Increased "upgrade" clicks by 400% across the site by re-designing one button (confirmed by A/B test). - Increased global company-wide user… Show more UX design & A/B testing of everything related to premium conversion and payments for a platform with 100 million users, in 100+ countries, and many languages/cultures. My work here included some of the biggest results I have achieved (working mostly with one developer and one illustrator): - Designed the top 3 paths-to-purchase. - Increased "upgrade" clicks by 400% across the site by re-designing one button (confirmed by A/B test). - Increased global company-wide user revenue by 37% in one year, adding millions of Euros in revenue, via careful user research and A/B testing. During that time Stardoll also bought a dying social network called Piczo, which had 800k users left. I completely re-designed Piczo's UX, UI, and brand from scratch (as the only designer), to be a different kind of social network. Our main KPIs went up 100% every week for several weeks after re-launching (the site had declined for 3 years in a row before that), and daily active users increased by 25% in the first month. Show less UX design & A/B testing of everything related to premium conversion and payments for a platform with 100 million users, in 100+ countries, and many languages/cultures. My work here included some of the biggest results I have achieved (working mostly with one developer and one illustrator): - Designed the top 3 paths-to-purchase. - Increased "upgrade" clicks by 400% across the site by re-designing one button (confirmed by A/B test). - Increased global company-wide user… Show more UX design & A/B testing of everything related to premium conversion and payments for a platform with 100 million users, in 100+ countries, and many languages/cultures. My work here included some of the biggest results I have achieved (working mostly with one developer and one illustrator): - Designed the top 3 paths-to-purchase. - Increased "upgrade" clicks by 400% across the site by re-designing one button (confirmed by A/B test). - Increased global company-wide user revenue by 37% in one year, adding millions of Euros in revenue, via careful user research and A/B testing. During that time Stardoll also bought a dying social network called Piczo, which had 800k users left. I completely re-designed Piczo's UX, UI, and brand from scratch (as the only designer), to be a different kind of social network. Our main KPIs went up 100% every week for several weeks after re-launching (the site had declined for 3 years in a row before that), and daily active users increased by 25% in the first month. Show less
-
-
-
Signia Labs
-
Sweden
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Art Director / UX Designer
-
Mar 2007 - Jan 2009
We launched Signia from within Adtoma AB, to enable collaboration between a few companies owned by the same people. All creative decisions and non-technical aspects of the work were handled by Joel, from getting new clients to designing interfaces. During our first project, we designed new ad-serving software from scratch, and reduced the time needed to make a booking from 12 minutes (competitor benchmark) to 30 seconds. Other clients included Sony BMG and Gekås… Show more We launched Signia from within Adtoma AB, to enable collaboration between a few companies owned by the same people. All creative decisions and non-technical aspects of the work were handled by Joel, from getting new clients to designing interfaces. During our first project, we designed new ad-serving software from scratch, and reduced the time needed to make a booking from 12 minutes (competitor benchmark) to 30 seconds. Other clients included Sony BMG and Gekås (Ullared). Signia was later merged with several other companies to create The Signia Group. Show less We launched Signia from within Adtoma AB, to enable collaboration between a few companies owned by the same people. All creative decisions and non-technical aspects of the work were handled by Joel, from getting new clients to designing interfaces. During our first project, we designed new ad-serving software from scratch, and reduced the time needed to make a booking from 12 minutes (competitor benchmark) to 30 seconds. Other clients included Sony BMG and Gekås… Show more We launched Signia from within Adtoma AB, to enable collaboration between a few companies owned by the same people. All creative decisions and non-technical aspects of the work were handled by Joel, from getting new clients to designing interfaces. During our first project, we designed new ad-serving software from scratch, and reduced the time needed to make a booking from 12 minutes (competitor benchmark) to 30 seconds. Other clients included Sony BMG and Gekås (Ullared). Signia was later merged with several other companies to create The Signia Group. Show less
-
-
-
Webupdate
-
Stockholm County, Sweden
-
Art Director
-
Apr 2006 - Feb 2007
Designed websites for many major Swedish brands, including Volvo, Telenor, and Hästens. Produced UI designs, copywriting, digital illustrations, and ideation for a variety of projects. Specialized in high-performance designs in Flash. (It is possible to design Flash sites that are too big or too slow, just by not understanding the technology underneath the interface.) Single-handedly created pitch materials for an "unwinnable pitch". And won. Designed websites for many major Swedish brands, including Volvo, Telenor, and Hästens. Produced UI designs, copywriting, digital illustrations, and ideation for a variety of projects. Specialized in high-performance designs in Flash. (It is possible to design Flash sites that are too big or too slow, just by not understanding the technology underneath the interface.) Single-handedly created pitch materials for an "unwinnable pitch". And won.
-
-
-
Freelance
-
Canada
-
Art Director / Designer
-
2003 - 2006
During my first three years as a professional designer I worked alone, creating anything people would pay me to design, including over 40 new brand identities, many advertising campaigns, websites, posters, brochures, and even a physical drive-thru menu sign! Customers included government offices, universities, a few famous companies and many, many small businesses and ambitious entrepreneurs. During my first three years as a professional designer I worked alone, creating anything people would pay me to design, including over 40 new brand identities, many advertising campaigns, websites, posters, brochures, and even a physical drive-thru menu sign! Customers included government offices, universities, a few famous companies and many, many small businesses and ambitious entrepreneurs.
-
-
Education
-
Dalhousie University
Computer Science -
2022 - 2022
Columbia University
Professional Certificate, Corporate Finance -
McKenzie College
Design and Technology
Community
