Joel Margavage

Founder at Eastmoor Digital
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Location
Smyrna, Delaware, United States, US

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5.0

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Jeffrey Whitt

When things go wrong you hire a mechanic, but when you want things to go right from the beginning you hire an engineer. A really good engineer. I have been in the SEO world now for over a decade, and I can honestly say most if not 90% of the industry are handymen, A small additional group approx 8% are decent mechanics. But there are really only 2% that have the vision to really take a company from nothing and create a miracle. I call those guys SEO Architects & Engineers. Joel is definitely in that elite 2%. He's one of those guys who doesn't implement a strategy without a complete understanding of the landscape. He has a unique vision and a perspective on things that belong in every board room. I look forward to more collaboration with Joel in the future on some exciting new impossible projects and would highly recommend him as a Digital Fractional CMO for any organization that needs that additional insight, strategy, or tactical implementation to advance their online ambitions.

LinkedIn User

Joel is one of the most talented individuals I have ever met. What separates him from other industry leaders is his ability to develop strategy AND implement it effectively. He takes action and is a leader, not satisfied until things are done efficiently and correctly. From my very first day at BAYADA Home Health Care, he challenged me to think outside of the box, implement new digital tactics, build connections, and most importantly test and fail. I wouldn’t be where I am in my career without his support and guidance, and I still use his core digital principles every single day. I have the highest level of confidence in all aspects of Joel’s digital marketing abilities, and know he will continue to be a leader and disruptor in the industry.

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Credentials

  • Advanced Display Certification
    Google
    Feb, 2015
    - Sep, 2024
  • Bing Ads Accredited Professional
    Microsoft
    Feb, 2015
    - Sep, 2024
  • Google Analytics Individual Qualification
    Google
    Feb, 2015
    - Sep, 2024
  • Conductor Certification - Searchlight Advanced Exam
    Conductor, Inc.
    Oct, 2014
    - Sep, 2024
  • Inbound Marketing Certified
    HubSpot
    Jun, 2013
    - Sep, 2024
  • AdWords Individual Qualification in Search Advertising
    Google
    Dec, 2012
    - Sep, 2024

Experience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Founder
      • Jan 2012 - Present

      Eastmoor Digital specializes in Search Engine Optimization for eCommerce companies. Eastmoor Digital specializes in Search Engine Optimization for eCommerce companies.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Paid Digital Marketing Manager
      • Apr 2015 - Nov 2016

      Enterprise (25+ states, 3 countries) paid digital marketing operations, C-Level Digital ReportingDevelop Inbound, Digital Marketing and recruiting strategies for $2Bn revenue company, Strategy, Development and Management of all PPC(20x ROI), DMP/DSP rule based targeting and bidding, Programmatic, Stay up-to-date with Digital Media Trends and Innovations, Data mining to make recommendations that will increase ROI, decrease CPL/CPA, Deliver formal and informal presentations to educate (250+)service offices and internal teams, Web Analytics for market segmentation & dynamic user landing experience, MvT/AB Testing, Tag Management, Event Tagging, SEO for BAYADA.com and other web properties, National multi-channel IVR phone routing and analytics integration

    • Digital Marketing Strategist and Media Planner
      • Sep 2012 - Apr 2015

      Inbound Marketing, Web Analytics, Search Engine Optimization, Tag management, Landing Page Optimization, Web User Experience, PPC Management, Conversion rate optimization, Social Media Strategy, Market Analysis and Media Planning, Multi-Platform integration

    • On Call Supervisor
      • Jan 2011 - Sep 2012

      Responsible for coordinating home health care services for our clients while the office is closed. Triaging all calls for the office, address them accordingly, and document them on a call log to be forwarded to the office staff after each shift. Typical calls include questions from families, direction requests, call outs, potential clients, and care-givers (RNs, LPNs, HHAs) seeking employment with the office.

    • Client Services Manager
      • Jun 2010 - Sep 2012

      Managed, tracked and coordinated a 1400 hour weekly caseload, assisted in growing profitability through long-term relationship building and follow-up with clients, referral sources, payors and community organizations. Maintained fiscal management by coordinating the billing and processing of services and monitoring metrics (admissions, referral sources, referrals rejected by reason, etc.) while supervising, supporting and coaching field employees.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Account Manager
      • Mar 2010 - Jun 2010

      eZanga.com is a search engine with over 12 billion searches a month. I help experienced internet users navigate our Pay Per Click search platform to reach targeted audiences. I also work in display advertising on many premium content sites and manage search marketing on the major search engines for any business, local or international, that wants to connect with a targeted audience. eZanga.com is a search engine with over 12 billion searches a month. I help experienced internet users navigate our Pay Per Click search platform to reach targeted audiences. I also work in display advertising on many premium content sites and manage search marketing on the major search engines for any business, local or international, that wants to connect with a targeted audience.

    • Denmark
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • May 2005 - Feb 2010

      Affluent based monthly Statewide Lifestyle Magazine. Attended networking events, built long term relationships with local business owners, prospecting, cold calling, appointments, writing ad copy, ad design, event sponsorships, internet CPM sales Affluent based monthly Statewide Lifestyle Magazine. Attended networking events, built long term relationships with local business owners, prospecting, cold calling, appointments, writing ad copy, ad design, event sponsorships, internet CPM sales

Education

  • Goldey Beacom College
    BS, Business Administration concentrating in Marketing Management
    2001 - 2006
  • Wilmington Christian
    1999 - 2000
  • Caravel Academy
    1996 - 1999

Community

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