Experience

Pronto Marketing

• Thailand
• Advertising Services
• 1 - 100 Employee

• Senior copywriter and team leader (creative services, Manila)

  • May 2018 - Present

  Writes and edits blog articles, social media statuses, syndicated articles, Google Ads, and other copy requirements for our clients’ websites. Leads a team of Manila-based blog writer/editors.Our clients are U.S.-based companies, mostly in I.T. Writes and edits blog articles, social media statuses, syndicated articles, Google Ads, and other copy requirements for our clients’ websites. Leads a team of Manila-based blog writer/editors.Our clients are U.S.-based companies, mostly in I.T.



U-Studio Manila

• Philippines
• Media Production

• Creative Services Manager

  • Jan 2018 - May 2018

  • Traffic Manager for the U•Studio creative team; manages and schedules all the creative requirements of our Unilever clients; in-charge of cost estimates for all creative requirements• Producer for all the shoot-based creative requirements of U•Studio • Manages the administrative requirements of the creative team • Traffic Manager for the U•Studio creative team; manages and schedules all the creative requirements of our Unilever clients; in-charge of cost estimates for all creative requirements• Producer for all the shoot-based creative requirements of U•Studio • Manages the administrative requirements of the creative team



Teleperformance Philippines

• Customer Service Agent

  • Dec 2017 - Jan 2018

  Handled phone-in calls regarding registration issues for a US-based client, McGraw-Hill Education Handled phone-in calls regarding registration issues for a US-based client, McGraw-Hill Education



Expedio Integrated Marketing Communications, Inc.

• Philippines
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Mar 2017 - Aug 2017

  • Lead a creative team of copywriters and art directors• Conceptualized and lead the pitches and campaigns for through-the-line creative requirements of our clients (mostly events and BTL)• Clients included Toyota, Shell, Philip Morris (Inkompass), Warner Brothers, Westin, Globe, Samsonite, the City of San Juan, among others. • Lead a creative team of copywriters and art directors• Conceptualized and lead the pitches and campaigns for through-the-line creative requirements of our clients (mostly events and BTL)• Clients included Toyota, Shell, Philip Morris (Inkompass), Warner Brothers, Westin, Globe, Samsonite, the City of San Juan, among others.



Nine Media Corporation

• Vice President, Integrated Creative Services

  • Jun 2009 - May 2016

  Nine Media Corp. started out as Solar Television Network Inc. in June 2009. With a change in ownership in October 2014, STNI changed its name to Nine Media Corporation. On November 2015, Nine Media Corp. began operating CNN Philippines and cnnphilippines.comAs VP for Integrated Creatives, I was executive creative director in charge of two creative teams: (1) Network Creatives; and (2) Premium Creatives for Marketing Services. Nine Media Corp. started out as Solar Television Network Inc. in June 2009. With a change in ownership in October 2014, STNI changed its name to Nine Media Corporation. On November 2015, Nine Media Corp. began operating CNN Philippines and cnnphilippines.comAs VP for Integrated Creatives, I was executive creative director in charge of two creative teams: (1) Network Creatives; and (2) Premium Creatives for Marketing Services.



Y&R Philippines

• Creative Director for Action Marketing (BTL & Activation)

  • Mar 2006 - Jun 2009

  Managed the Below-The-Line (BTL) creative team of Y&R. I set the creative direction, and then review and approve the creative output of the team. I make sure that the BTL creative executions are aligned with the Above-The-Line materials of clients. Managed the Below-The-Line (BTL) creative team of Y&R. I set the creative direction, and then review and approve the creative output of the team. I make sure that the BTL creative executions are aligned with the Above-The-Line materials of clients.



ABS-CBN Corporation

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Promotion Specialist / Head, Comedy Promo and Synergy Promo

  • Apr 2001 - Mar 2006

  - Conceptualizes, writes, and produces video, print, and radio promotion materials for the following shows of ABS-CBN: [1] Comedy shows; [2] Acquisitions—movies (local and foreign), and Tagalized foreign series (ex. “Alias” and “24”); [3] Acquisitions—morning and afternoon cartoons.- Successfully launched (on TV and print) the following shows: Ok Fine Whatever / Ok Fine, ‘to Ang Gusto N’yo / Bida Si Mister, Bida Si Misis / Bora / Klasmeyts / Yes, Yes Show / Ang Tanging Ina / Goin’ Bulilit / Home Along D’ Airport / Quizon Avenue / Alias (Tagalized) / 24 (Tagalized) / Night Visions (Tagalized) / Naruto / Mr. Bean (animation and live)- Part of the core team tasked to conceptualize and produce the much-talked about ABS-CBN station IDs – Summer “Kite” / Ulan “Sukob” / Christmas “Put A Little Love” / Summer “Stomp”- Conceptualized and produced the comedy format IDs: “Serioso sa Komedi” / “Tawang Natural” / “Tawang Natural—Pasko”- Conceptualized, wrote and produced the pre-edit trailer of the Star Cinema movies “Daddy-O, Baby-O” and “Pera O Bayong: Not The TV”- Provided creative direction for the trailers of the Star Cinema movies “Bagong Buwan” and “Dekada ’70”