Experience

Sweis, Inc.

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Central Region Sales Manager

  • Jan 2023 - Present



Eufora International

• United States
• Consumer Goods
• 1 - 100 Employee

• Business Development Manager

  • Aug 2021 - Apr 2023

  United States



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Key Account Manager Southern California/ Pacific Northwest

  • Jan 2020 - Aug 2021

  Greater Los Angeles Area Key Account Manager Southern California/ Pacific Northwest for TIGI Copyright, Copyright Colour, BedHead, and Catwalk. Partnering with Salons throughout Southern California and the Pacific Northwest with strong, strategic communication and product knowledge. Training Stylists not only on brand but training to sell, bringing them out of their comfort zone

• Southern California Direct Sales Specialist TIGI Haircare

  • Feb 2019 - Aug 2021

  Greater Los Angeles Area Southern California Direct Sales Specialist for TIGI Copyright, Copyright Colour, BedHead, and Catwalk. Partnering with Salons throughout Southern California with strong, strategic communication and product knowledge. Training Stylists not only on brand but training to sell, bringing them out of their comfort zone.



Penhaligon's

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• West Coast Regional Director Perfumers 1870 L'ARTISAN PARFUMEUR

  • Apr 2016 - Jan 2019

  Greater Los Angeles Area Leveraged strong strategic training and leadership insight directing the retail and wholesale channels for Penhaligon’s and L'Artisan Parfumeur across the West Coast region. Developed and trained retail, people and sellout of Wholesale accounts while providing strategic oversight to all US Retail Sales and Operations.  Partnered with Global Marketing Director in the UK and provided the US Weekly Trade report submitted to Retail Global Director in the UK.  Initiated Global Peer… Show more Leveraged strong strategic training and leadership insight directing the retail and wholesale channels for Penhaligon’s and L'Artisan Parfumeur across the West Coast region. Developed and trained retail, people and sellout of Wholesale accounts while providing strategic oversight to all US Retail Sales and Operations.  Partnered with Global Marketing Director in the UK and provided the US Weekly Trade report submitted to Retail Global Director in the UK.  Initiated Global Peer Partnerships with the US and Europe/Asia Store Managers along with weekly conference calls.  Contributed to the monthly Global Wholesale Sellout calls with the company CEO, working closely with CEO and Retail Global Director to devise robust strategies focusing on growing the US business.  Encouraged teamwork and motivated team members by establishing expectations, tracking results, and sharing the vision. Key Contributions:  Recruited, trained, and developed highly-skilled teams for 7 new Penhaligon’s locations opened in 2016-2017.  Led the successful opening of Penhaligon’s and L’Artisan Parfumeur in 10 Bloomingdale’s locations throughout the US along with Saks locations in Beverly Hills, Honolulu, and Houston. Trained and developed BA’s in the Wholesale arena.  Successfully grew West Coast Wholesale Accounts by over 37% to target as well as West Coast Retail by over 10% to target. Show less



Brahmin Leather Works

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Senior Account Executive

  • Jul 2014 - Mar 2016

  Greater Los Angeles Area Collaborated with the Design Team on Product Development efforts while developing and overseeing the business of 35 Nordstrom doors and Independent Wholesale Accounts throughout the US leveraging product knowledge, merchandising, and brand awareness and sales training within Nordstrom and Independent Wholesale locations.  Participated in the New York Market Week on quarterly basis driving product marketing and brand development initiatives.  Partnered with Specialty Accounts for Trunk… Show more Collaborated with the Design Team on Product Development efforts while developing and overseeing the business of 35 Nordstrom doors and Independent Wholesale Accounts throughout the US leveraging product knowledge, merchandising, and brand awareness and sales training within Nordstrom and Independent Wholesale locations.  Participated in the New York Market Week on quarterly basis driving product marketing and brand development initiatives.  Partnered with Specialty Accounts for Trunk Shows and Selling Events.  Presented pre-line collections along with Nordstrom exclusives to the Nordstrom buying teams at both Brick & Mortar and Online settings. Key Contributions:  Boosted the US Independent Wholesale business by 47% over LY.  Presented 4 Collections yearly to Independent Wholesale Accounts nationwide.  Initiated Clientele and Customer Engagement Programs for Brahmin Independent Accounts and Retail Businesses throughout the US.  Contributed to the increase in the business by 45% over LY and 26% to PL. Show less



Hermès

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Floor Director

  • Nov 2013 - Jun 2014

  Beverly Hills, California Spearheaded the main floor operations overseeing the business of 8 Metiers (category) in Flagship Maison located in Beverly Hills.  Conducted morning meetings and monthly touch base meetings with Associates along with daily open communication to discuss the progress and sales growth.  Led the recruitment and training of top talent for growing business on the main floor. Key Contributions:  Developed staff and established practical goals for assistant manager and associates to… Show more Spearheaded the main floor operations overseeing the business of 8 Metiers (category) in Flagship Maison located in Beverly Hills.  Conducted morning meetings and monthly touch base meetings with Associates along with daily open communication to discuss the progress and sales growth.  Led the recruitment and training of top talent for growing business on the main floor. Key Contributions:  Developed staff and established practical goals for assistant manager and associates to achieve a business growth of 27-33% over LY in 2014.  Collaborated with Managing Director and Regional Vice President in the development of the main floor that accounts for 54% of total Maison business. Show less



Reiss

• United Kingdom
• Retail
• 700 & Above Employee

• West Coast/ Miami Director

  • Oct 2011 - Nov 2013

  Greater Los Angeles Area Directed and oversaw 8 stores on the West Coast and Miami Freestanding Stores and Bloomingdales Leased Department with Regions included Los Angeles, Orange County, and Aventura. Charged with additional responsibility to support the other 5 freestanding US stores located on the East Coast including recruiting and training General Managers and Teams.  Expanded the business by 23% over LY and 11% over PL.  Led the development and rolled out of a successful Clientele Program for REISS… Show more Directed and oversaw 8 stores on the West Coast and Miami Freestanding Stores and Bloomingdales Leased Department with Regions included Los Angeles, Orange County, and Aventura. Charged with additional responsibility to support the other 5 freestanding US stores located on the East Coast including recruiting and training General Managers and Teams.  Expanded the business by 23% over LY and 11% over PL.  Led the development and rolled out of a successful Clientele Program for REISS USA.  Worked directly with Teams leading by example and providing product knowledge to grow business.  Partnered with all General Managers to maintain communication and consistency throughout the US. Show less



BCBGMAXAZRIAGROUP

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• General Manager

  • Mar 2008 - Oct 2011

  Beverly Hills Steered the operations of Flagship store with three Assistant Managers, Sales Staff and Stock Support to achieve and surpass the Company, Plan and Stretch Goals by 12% over LY and 2% over PL.  Coordinated with the District and Visual Managers to devise effective merchandising and sales strategies.  Delivered guidance, product knowledge and operational training to Sales Staff to drive sales and profitability.  Acted as a key member of Rodeo Drive Committee, Beverly Hills Commerce and… Show more Steered the operations of Flagship store with three Assistant Managers, Sales Staff and Stock Support to achieve and surpass the Company, Plan and Stretch Goals by 12% over LY and 2% over PL.  Coordinated with the District and Visual Managers to devise effective merchandising and sales strategies.  Delivered guidance, product knowledge and operational training to Sales Staff to drive sales and profitability.  Acted as a key member of Rodeo Drive Committee, Beverly Hills Commerce and Visitors Bureau. Show less



Meison

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Account Executive

  • Jan 2002 - Mar 2007

  Greater Los Angeles Area Led the successful opening of the first Retail store in Beijing, responsible for Store buy, development and product knowledge. Served as Senior Wholesale Account Executive for both Toula and Ming Wang brands in Nordstrom, Dillards, Saks Fifth Avenue and Von Maur Department Stores throughout the West Coast, Southwest, Midwest, and Southeast. Key Contributions:  Effectively grew business by 25% over LY and 9% over PL in the first year.  Worked closely with Nordstrom Buyers on Exclusive… Show more Led the successful opening of the first Retail store in Beijing, responsible for Store buy, development and product knowledge. Served as Senior Wholesale Account Executive for both Toula and Ming Wang brands in Nordstrom, Dillards, Saks Fifth Avenue and Von Maur Department Stores throughout the West Coast, Southwest, Midwest, and Southeast. Key Contributions:  Effectively grew business by 25% over LY and 9% over PL in the first year.  Worked closely with Nordstrom Buyers on Exclusive Ming Wang Collections for Nordstrom.  Acted as a Wholesale Account Executive for 20+ specialty stores throughout Southwest, Midwest, and Southeast.  Conducted monthly store visits for product knowledge and incentive contests.  Collaborated with buyers at the Dallas, Las Vegas, and Atlanta Markets to execute specialty store buys.  Partnered with the design team and fellow Toula Executives for future collections and private labels Show less



Badgley Mischka

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Store Director

  • Jan 1998 - Mar 2002

  Led the planning and execution of both wholesale and boutique store sales plans with a focus on achieving projected goals.  Wholesale Executive for both RTW and Bridal for Neiman Marcus, Saks Fifth Avenue and Specialty Boutiques throughout the Southwest and Midwest.  Scheduled store visits on regular basis to deliver product knowledge and organize storewide morning meetings.  Successfully developed West Coast P.R. Department.  Worked closely with designers to prepare and design… Show more Led the planning and execution of both wholesale and boutique store sales plans with a focus on achieving projected goals.  Wholesale Executive for both RTW and Bridal for Neiman Marcus, Saks Fifth Avenue and Specialty Boutiques throughout the Southwest and Midwest.  Scheduled store visits on regular basis to deliver product knowledge and organize storewide morning meetings.  Successfully developed West Coast P.R. Department.  Worked closely with designers to prepare and design dressing for award shows and weddings for celebrities including Helen Mirren, Halle Berry, Jamie Pressly, Allison Hannigan, Catherine Zeta-Jones, and Marley Shelton. Show less