Experience

ink worldwide

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Business Director

  • Sep 2023 - Present

  United Arab Emirates



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Senior Manager - Integrated Planning

  • Oct 2022 - Jun 2023

  United Arab Emirates



Omnicom Media Group (MENA)

• United Arab Emirates
• Advertising Services
• 100 - 200 Employee

• Media Manager - Planning

  • Mar 2021 - Oct 2022

• Senior Executive - Planning

  • Oct 2018 - Mar 2021

  • Plan & execute fully-fledged media plans (OOH, radio, print, cinema, TV, digital, and social) • Build a deep understanding of client business goals & marketing objectives and ensure that all client media requirements are executed in a timely & accurate manner • Develop media strategy and recommendations to reach & engage audiences • Maintain a good relationship with the client and suppliers • Liaise between the team (internally) and the client • Analyze & monitor competitive… Show more • Plan & execute fully-fledged media plans (OOH, radio, print, cinema, TV, digital, and social) • Build a deep understanding of client business goals & marketing objectives and ensure that all client media requirements are executed in a timely & accurate manner • Develop media strategy and recommendations to reach & engage audiences • Maintain a good relationship with the client and suppliers • Liaise between the team (internally) and the client • Analyze & monitor competitive activity in the marketplace and translate learnings into actionable insights • Accounts handled (all under OMD UAE): UBER (Rides & Eats), flydubai, Tecom, Sadia, Snapchat, Azadea, Clorox, Mahzooz, Tourism Ireland, and Philips • UBER January 2019 employee of the month



Cinemoz Group

• Lebanon
• Entertainment
• 1 - 100 Employee

• Marketing Officer

  • Feb 2015 - Oct 2018

  • Develop and optimize all of Cinemoz Marketing strategies and long term planning in MENA. • Develop, manage and implement fully-fledged Media buying and lead generation in MENA across Digital and traditional platforms. • Liaise with all media partners and outlets for ongoing Cinemoz campaigns across the MENA region. • Monitor and analyze all of Cinemoz Marketing ROI and generate conclusive timely campaign reports. • Identify Media partnerships and out of the box opportunities in… Show more • Develop and optimize all of Cinemoz Marketing strategies and long term planning in MENA. • Develop, manage and implement fully-fledged Media buying and lead generation in MENA across Digital and traditional platforms. • Liaise with all media partners and outlets for ongoing Cinemoz campaigns across the MENA region. • Monitor and analyze all of Cinemoz Marketing ROI and generate conclusive timely campaign reports. • Identify Media partnerships and out of the box opportunities in Film and TV industry to enhance Cinemoz reach • Develop and implement successful Cinema and TV campaigns for original Cinemoz productions distributed across MENA TV Networks • Management of Advertising and Marketing budget. • Train and manage all junior team members towards an A-List content Marketing team catering to the MENA region. Show less



Lebanese Australian Development

• Telemarketer

  • Sep 2014 - Dec 2014

  Lebanon



AzyaaMode.com

• Junior Editor

  • Oct 2013 - Apr 2014

  Lebanon Writing articles related to: • Fashion trends • Latest fashion shows • Fashion news



Azadea Group

• United Arab Emirates
• Retail
• 700 & Above Employee

• Sales Executive

  • Oct 2012 - Apr 2013

  Lebanon



Retail Group Lebanon

• Lebanon
• Retail
• 1 - 100 Employee

• Sales Executive

  • Apr 2012 - Oct 2012

  Lebanon