Experience

898 Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Feb 2023 - Present



ArachnidWorks

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of Client Services

  • Jun 2021 - Feb 2023

• Project Manager

  • Sep 2020 - Feb 2023



STX, LLC

• United States
• Sporting Goods Manufacturing
• 100 - 200 Employee

• Director of Marketing - Lacrosse

  • Sep 2017 - Sep 2020

• Sr. Marketing Communications Manager

  • Jun 2013 - Sep 2017

  STX is a global sporting goods leader in the sports of lacrosse, field hockey and icehockey. With its 1970 introduction of the first synthetic lacrosse head, STX ushered inthe “modern era” of what is now the fastest growing team sport. Based in Baltimore, the home of lacrosse, STX has been universally recognized for innovation in productdesign and development. STX continues to strive for new performance standards insporting goods equipment at the highest levels of competition. • Manage all creative projects, including website, email, social media, digital advertising, video, packaging, catalogs, product graphics and retail POP for all brand categories• Liaise daily with creative agency to write briefs for projects ranging in scope of major brand and product campaigns to simple email creative, all while managing timelines, priorities and maintaining budgets• Work with a variety of internal departments, including sales, product development and R&D to ensure proper messaging for all major product launches• Strategic Business Unit Leader for partnership with Nike Lacrosse• Project manager for all brand-related video projects, working with a number of video production companies and freelancers• Work with PR agency to develop press releases, manage local media opportunities and draft original content for the use on company blog site• Assist in management of direct-to-consumer e-commerce site for field hockey category• Assist in basic design needs through the use of Adobe Illustrator CC and Photoshop CC platforms



RedPeg Marketing

• United States
• Events Services
• 100 - 200 Employee

• Manager, Traffic & Procurement | Marketing, Sponsorship, Event & Operations Management

  • Mar 2012 - Jun 2013

  RedPeg Marketing is a full-service, award winning experiential marketing and promotions company, specializing in the design and execution of brand-building events and experiences. • Provided traffic and procurement management across experiential, event, digital, and integrated marketing programs while also providing strategy, creative vision, project management assistance, logistics and planning support, production standards, pricing quotes, and budget recommendations • Acted as the liaison between all internal teams and operations including Client Services, Creative, Production, Digital, Brand Strategy and Venues and Sponsorship departments in order to efficiently executive against marketing program timelines, deliverables, and budgets • Worked on all client marketing programs across a variety of industries including automotive, insurance, travel and tourism, government, broadcast media, gaming, software, beer and spirits, marketing and advertising, and sports • Established and maintain deadlines for all internal projects with the objective of maximizing efficiency and resources to meet marketing program goals • Evaluated and outsource creative projects as needed while acting as primary project management lead with outside vendors • Managed vendor relationships for all outside marketing, sponsorship, promotion, digital, production and creative including activation, logistics, printing and premium needs • Handled vendor and partner negotiation of pricing and determination of best costs for all marketing programs • Assisted in basic design needs to support Creative teams through the use of Adobe CS 5.5 Key Clients: GEICO, Chevrolet, Cadillac, State of Texas, National Guard, DIRECTV, One Nation of Gamers, and more



DICK'S Sporting Goods

• United States
• Retail
• 700 & Above Employee

• Community Marketing Manager | Marketing, Sponsorship, Promotion, Event & Sales Management | Sports

  • Apr 2011 - Jan 2012

  Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. The Company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, True Runner, a new running store bringing runners the best in footwear, sports apparel, sports accessories and sports service, e-commerce websites and catalog operations. • Created and cultivated strategic grassroots relationships with local youth sports leagues and organizations throughout the Cleveland and Columbus areas • Developed and executed in-store events, including traffic-driving discount days with youth leagues, athlete appearances and grand openings, with some events leading to increases in daily store sales of up to 20% • Built relationships with all 21 store managers and two district managers in order to drive traffic and align with their operational, marketing and sales goals • Activated local professional sports partnerships to build brand presence and increase sales in the local market • Managed a quarterly budget allocated towards strategic sponsorships within the market, as well as grant donations



Cleveland Cavaliers

• United States
• Spectator Sports
• 500 - 600 Employee

• Marketing & Promotions Manager | Marketing, Promotion, Event & Operations Management | Sports

  • Aug 2009 - Apr 2011

  The Cleveland Cavaliers are an American professional basketball team based in Cleveland, Ohio. The sports team has had moderate success in its basketball history, winning three NBA Central Division Championships, an Eastern Conference Championship, and 18 total playoff seasons.• Coordinated all marketing-related print collateral for the sports team, including project management for staff of four graphic designers, as well as management of Cavaliers, Lake Erie Monsters and Quicken Loans Arena brands• Managed all sports game night concourse activities, operations, and promotions during regular season and postseason home games, including management of a staff of 25 members• Planned and executed all promotional nights and premium giveaways throughout the regular season and postseason• Hired and managed Marketing Intern and Seasonal positions, including training and day-to-day management• Fully planned and executed the “Wine & Gold Scrimmage,” an off-site season kickoff event at the University of Akron

• Marketing & Promotions Coordinator | Marketing, Promotion & Event Management Coordination | Sports

  • Aug 2005 - Aug 2009



Cleveland Cavaliers

• United States
• Spectator Sports
• 500 - 600 Employee

• Marketing and Promotions Intern | Marketing, Promotion & Event Management Assistance | Sports

  • Jan 2005 - May 2005



Toledo Mud Hens

• United States
• Spectator Sports
• 100 - 200 Employee

• Marketing and Promotions Intern | Marketing, Promotion & Event Management Assistance | Sports

  • 2004 - 2004

  The Toledo Mud Hens are a minor league baseball team in Toledo, Ohio. The minor league sports team plays in the International League, and are affiliated with the Detroit Tigers major league baseball team. The Toledo Mud Hens are a minor league baseball team in Toledo, Ohio. The minor league sports team plays in the International League, and are affiliated with the Detroit Tigers major league baseball team.